Why Managers Should Learn IP
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The document introduces the basics of intellectual property (IP), covering patents, trademarks, and copyrights through the story of Chintu Rambo, who faces job losses due to his ignorance of IP protections. It emphasizes the importance of understanding IP to safeguard innovations and brands, as demonstrated in Chintu's various jobs. Additionally, it outlines an IP foundation course designed for professionals and students across different fields, teaching essential IP concepts and processes.
Why Managers Should Learn IP
- 1. An Introduction to Intellectual PropertyHasit SethCoofluence
- 2. What is INTELLECTUAL PROPERTY?BASICS
- 3. ConceptsIP covers Patents: Protect inventionsTrademarks: Protect brands and logosCopyrights: Protect Creative ExpressionsRights granted by Government through it’s Patent, Trademark and Copyright Offices
- 4. But Why should you care?Motivation
- 5. Because you don’t want to be ChintuRambo! And who was he after all? And what happened to Chintu Rambo?
- 6. Chintu Rambo’s Short StoryBachelor of EngineeringMaster of Business Administration
- 7. Happy Start !Chintu gets a nice job placement at a $$$ package.JD: Brand Manager at “Rolgate” Toothpaste companyFirst one in Rambo dynasty to become a manager!
- 8. After 3 Months At The JobBoss: Chintu, our sales are declining by 10% each month. What are you doing wrong?Chintu: Sir, A competitor is selling a toothpaste as “Polgate” with same packaging like our “Rolgate”
- 9. Sparks!Boss: So did you check if our trademark is registered? Did we send them an infringement noticeChintu: No sir. I don’t know anything about a trademark. Can you tell what is it?
- 10. You Are Fired!
- 12. TrademarkProtects Brands (e.g., PEPSI, BAND-AID, KODAK, LUX, BURNOL, DETTOL, IBM)A trademark can be registered or unregisteredGoodwill gets associated with a trademarkWord Marks, LogosService Marks (e.g. AXIS BANK)
- 13. New Job!Chintu gets a nice job placement at a $$ package.JD: Engineering Manager at Zen MotorcyclesFirst one in Rambo dynasty to become a manager - twice!
- 14. After 3 Months At The JobBoss: Chintu, why is “Monkey Motorcycles” copying our unique engine technology?Chintu: Sir, they developed it independently, what can we do? We cannot stop them from doing that.
- 15. Sparks!Boss: Did we patent this engine technology? Did you file a provisional application at least?Chintu: No sir. What is a patent? Is it like a trademark? Errr..sir could you tell me what it is a patent?
- 16. You Are Fired!
- 18. PatentProtects an invention that is NEW in the technical field and fulfills some conditionsLimited Protection for 20 years from the date of filing. Then anyone can use it.Can stop others from making, using, selling or importing a patented invention
- 19. New Job!Chintu gets a nice job placement at a $ package.JD: Project Manager for TV Serial “YuvatiVadhu” First one in Rambo dynasty to become a manager - thrice!
- 20. After 3 Months At The JobBoss: Can NTV channel show our hit serial “YuvatiVadhu’s” 10 minute clip without our permission?Chintu: Sir, may be then can…but uh, ummm, errr, may be they cannot. What do you think sir is right?
- 21. Sparks!Boss: Did we patent this engine technology? Did you file a provisional application at least?Chintu: No sir. What is a patent? Is it like a trademark? Errr..sir could you tell me what it is a patent?
- 22. You Are Fired!
- 24. CopyrightProtects variety of creative expressions in tangible mediums (e.g, books, movies, music)Certain restricted copying is allowed under “fair use” doctrine.Prohibits unauthorized copying.
- 25. IP Foundation Course Coofluence
- 26. IP Foundation CourseA course designed for professionals and students in Pharmaceutical, Management, Law and Engineering fields Will cover basics of IP including law, processes, concepts and remedies.Those who do it, will have a plus point on their resumes.
- 27. Course BackgroundCollaboration of IP Facilitation Center (IPFACE) of Venture Center (Government Organizations) and CoofluenceI will be teaching it and sharing my 12 years of experience in this fieldPart-time, Saturdays 4 hours, 10-12 sessionsPrivate, Certificate Course.