Why Master Data Management matters

The document discusses the importance of managing data like other business resources. It notes that without proper data management, data can become outdated, hard to access, poor quality, and incomplete. This leads to inaccurate reports, bad decisions, wasted spending on fixes, and reduced effectiveness. However, hundreds of companies have avoided these issues by managing their data through practices like master data management, governance, and technology. Doing so ensures their data is always timely, the right volume and quality. This accurate data allows for intelligent decisions and success. The document advocates starting with important information like customer master data and thinking holistically about enterprise information management.