Why Mobile Is Easy
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The document discusses 'nomophobia', the fear of losing mobile phone contact, and emphasizes the importance of adapting to the rapidly changing mobile landscape. It highlights the need to focus on audience-centric mobile solutions, addressing their wants and needs while utilizing technology effectively. The document also invites readers to join an exclusive social media marketing roundtable for insights into business-building tactics.
Why Mobile Is Easy
- 2. Does anyone suffer from… "NOMOPHOBIA"
- 3. Nomophobia Noun 1. The fear of no mobile phone contact. ! “Kevin might go crazy during our camping trip, he has a bad case of Nomophobia”
- 4. Serving Leadership Philosophy ! Explorers, Artists, Pioneers ! Entrenched in Interactive, since the beginning. ! Technology lovers, but we focus on people.
- 5. THE WAY WE DO BUSINESS IS CHANGING FASTER THAN EVER Today, interactive is much more than just a website.
- 6. INTERACTIVE BUSINESS A strategic shift that aids in driving change throughout your business.!
- 7. CORE PHILOSOPHIES Why, What, How People, Process, Technology Audience Centric Begin With the End In Mind Gut, Data, Gut
- 8. Why is Mobile complex? LET’S START BY TALKING THROUGH THE JARGON.
- 9. Apps Accelerometer Android ? Responsive Native App ? Mobile Sensor Tablet Downloads Future Friendly Hybrid App ? iOS Web App
- 10. THE MOBILE LANDSCAPE Today, 30% of all internet traffic comes in on a mobile device, a number that has increased by about 150% every year since 2008.
- 11. Wearable Technology Smart Cars, appliances, and … Mobile Apps Games
- 12. It can all seem overwhelming. BUT IT DOESN'T HAVE TO BE...
- 14. MAKING MOBILE EASY PEOPLE PROCESS TECHNOLOGY Know Your Audience Understand Their Wants and Needs Remember...Rome Wasn't Built in a Day
- 15. YOUR AUDIENCE PEOPLE • Focus on the Audience. ! • Offering the best experience to every user. ! • Create experiences that adjust for users, not the other way around.
- 16. THEIR NEEDS AND WANTS PROCESS • Solve a problem. ! • Context and Content to suit audience needs and situation.
- 17. ROME WASN'T BUILT IN A DAY TECHNOLOGY • Take an iterative approach. ! • Examples: New York Times, Ariens, Social Channels
- 18. SHARING STORIES Who here is making mobile easy? YOU
- 19. Questions?
- 20. MORE INSIGHTS To help you anticipate the wants and needs of your audience and leverage interactive platforms in a way that astounds your audience. envano.com/mobile
- 21. (920) 445 - 8961 dsauter@envano.com envano.com
- 22. SOCIAL OVAL TABLE By Invitation Only Join us in uncovering the latest tools, techniques and powerful business-building tactics as experts reveal their newest social media marketing tips and practical, real-world, proven examples. Visit social.eikeys.com to request an invitation. Deadline: March 7