Individuals can earn rewards, called "bounties", by referring friends and business contacts to opportunities posted on the HotBounty marketplace. Businesses post bounties and details of products or services they want referrals for, and set the reward amount. Individuals, called "hunters", can browse posted bounties and refer people from their social and professional networks who may be interested. If the referral registers as a hunter on HotBounty, the referrer receives the bounty reward. This allows individuals to monetize their relationships and networks, and gives businesses a new marketing channel through personal referrals.