Sitecore 9 offers benefits to both IT teams and marketing teams. For IT, it allows deploying Sitecore completely on Azure with a 99.99% uptime SLA, reduces on-premises costs with a pay-as-you-go model, and offers centralized search and reporting through Azure. Sitecore 9 is also GDPR compliant and offers easy licensing options of either subscription or perpetual licenses. For marketing, Sitecore SXA reduces time to market with 70+ reusable components and templated layouts, and supports personalization and digital marketing. Sitecore 9 also includes integrated commerce and incorporates machine learning through Cortex to enable automated personalization and discovery of new patterns and segments.