Why use Facebook pixel with your website
- 1. Pixel 01
- 3. 03 Facebook Pixel Explained What the heck is a Facebook Pixel? The Pixel 3 functions How it works How to activate yours
- 4. 04 Who Is It For? If your currently running Facebook Ads Thinking of running Facebook Ads
- 5. 05 Pixel
- 8. 08 Pixel #1 Track conversions #2 Optimise Ads #3 Create retargeting Ads
- 10. 10 A completed action you want someone to take on your website. Conversions Purchase Email Subscriber Leads
- 11. 11 Do you know how much it's presently costing you for each conversion.
- 12. 12 If you dont know how much your Ads are cositng you. What's the point of 200 Clicks?
- 14. 14 Am I making money? 200 Click at £400 Only 3 people purchased at £60 each
- 15. 15 Am I making money? Its costing you a total of £400 to make £180 in revenue. You're losing money & probably need to review your Ads.
- 16. 16 Tracking conversion from Ads...
- 17. 17 Optimise Ads For Conversions #2
- 18. 18 optimise: to improve Optimise Conversions Facebook will try to find more people like the one that have already completed a conversion!
- 19. 19 Optimise Conversions Which means more conversions for you!
- 21. 21 Retargeting Form of marketing where you target people that have previously visited your site or interacted with you.
- 22. 22 Let's say... Flights to Dubai Ads about Dubai Shown to on Facebook
- 24. 24 Retargeting is advertising MAGIC... Retargeting cusotmers are 70x more likely to purchase 70X Retargeting Ads get 10x higher click through rate Retargeting Customer spend 5x more
- 25. 25 How the pixel lets you retarget.
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- 27. 27 Pixel #1 Track conversions #2 Optimise Ads #3 Create retargeting Ads
- 28. 28 How The Pixel Works
- 29. 29 But how can you create different targeting audiences for different action taken on your website with one pixel?
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