Why use Google Analytics
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This document provides an overview of Google Analytics and how it can be used to track website traffic and visitor behavior. It discusses how Analytics can show who visits a site, how they found it, what pages they view, and whether they complete desired actions like purchases. The document outlines setting up an Analytics account, installing tracking code on websites, and categories of reports it provides on visitors, traffic sources, content interactions, and conversions. It concludes by offering a free Analytics evaluation to analyze a site's traffic.
Why use Google Analytics
- 1. Google Analytics How Did They Find Me And What Do They Want? Tommy Hobin Founder/Owner
- 2. About Me Masters Degree in Internet Marketing Digital Marketing Consultant Instructor at UNF Specialize in: SEO Digital Marketing Strategy Social Media Training Digital Media Buying
- 3. The Story Behind Analytics The u webseir left because y s te su cks our Add Video Elem Run ents f User or St Testi ickyn Not s You H ng on ess o Go ave T your od Th hree Page Good ings: 404 E s Thin 64% rror gs: 26 Page Not P % s ossib le to Tell: 10%
- 5. Why Google Analytics? Track Behaviour Behavior Behaviour Entry Exit Engagement 4
- 6. Report Categories + 1 Report Categories 5
- 7. Report Categories + 1 Report Categories Who are my Visitors 5
- 8. Report Categories | Visitors Who are my Visitors? 7
- 9. Nebraska ♥ You
- 10. Report Categories + 1 Report Categories How did they Find my website? 5
- 11. Report Categories | TrafficSite? How are Visitors Finding My Sources 9
- 13. Bounce Rate
- 14. Report Categories + 1 Report Categories What did they Do on my website? 5
- 15. Reportdid they do on Content What Categories | my site? 11
- 16. Compare
- 17. Report Categories + 1 Report Categories Did they Convert? 5
- 18. Report Categories | Goals 13
- 19. When did you scare them?
- 20. See it Live See it Live
- 21. The Process Create Separate Gmail Account Login to Google Analytics Get Code Plug-In to Website
- 22. Thank You Tommy Hobin Founder/Owner
- 23. Thank You Free Analysis Contact Tommy Hobin at Mind Jar Media after this presentation and receive a FREE Google Analytics set-up and evaluation. Get information on: Who is coming to your website What geographical locations are they located in Traffic data What online source are they coming from A plan to fix any problems or lead more people into your website What marketing outlets will you need to use to get more people to your website mindjarmedia.com | Digital Marketing | SEO | Analytics tommy@mindjarmedia.com