SUCCESS FACTORS IN WEB
& MOBILE PRODUCT
DEVELOPMENT
SUCCESS FACTORS IN WEB
& MOBILE PRODUCT
DEVELOPMENT
W H Y W E S A Y ' N O '
A N D W H Y Y O U S H O U L D T O O
IT' S HARD FOR YOUNG
COMPANIES TO SAY ' NO'
T O M O R E M O N E Y
IT' S HARD FOR YOUNG
COMPANIES TO SAY ' NO'
T O M O R E M O N E Y
T O N E W O P P O R T U N I T I E S
IT' S HARD FOR YOUNG
COMPANIES TO SAY ' NO'
T O M O R E M O N E Y
T O N E W O P P O R T U N I T I E S
T O F A S T E R G R O W T H
ALTHOUGH IT SEEMS
COUNTERINTUITIVE
IN THE SHORT TERM
ALTHOUGH IT SEEMS
COUNTERINTUITIVE
IN THE SHORT TERM
S A Y I N G ' N O '
ALTHOUGH IT SEEMS
COUNTERINTUITIVE
IN THE SHORT TERM
S A Y I N G ' N O '
IS OFTEN A MUCH BETTER
LONG- TERM STRATEGY
FAST FACTS:
WE BUILD CUSTOM SOFTWARE
WE WORK MOSTLY WITH STARTUPS
WE SAY ' NO' ALL THE TIME
FAST FACTS:
AND WE THINK
YOU SHOULD TOO
WE BUILD CUSTOM SOFTWARE
WE WORK MOSTLY WITH STARTUPS
WE SAY ' NO' ALL THE TIME
SAYING ' NO' TO:
BEING ALL
THINGS TO ALL
PEOPLE
SAYING ' NO' TO:
BEING ALL
THINGS TO ALL
PEOPLE
" THE CUSTOMER
IS ALWAYS
RIGHT"
SAYING ' NO' TO:
BEING ALL
THINGS TO ALL
PEOPLE
" THE CUSTOMER
IS ALWAYS
RIGHT"
GROWTH
AT
ANY COST
SAYING ' NO' TO:
BEING ALL
THINGS TO ALL
PEOPLE
" THE CUSTOMER
IS ALWAYS
RIGHT"
GROWTH
AT
ANY COST
KEEPING UP
WITH THE
OTHER GUYS
SAYING ' NO' TO:
MAKES YOU BETTER
BEING ALL
THINGS TO ALL
PEOPLE
" THE CUSTOMER
IS ALWAYS
RIGHT"
GROWTH
AT
ANY COST
KEEPING UP
WITH THE
OTHER GUYS
WHY SAYING ' NO'
MAKES YOU BETTER
Y O U D O O N L Y T H E W O R K
T H A T B R I N G S O U T Y O U R
P A S S I O N
1
WHY SAYING ' NO'
MAKES YOU BETTER
Y O U D O O N L Y T H E W O R K
T H A T B R I N G S O U T Y O U R
P A S S I O N
Y O U C A N F O C U S O N Y O U R
C O R E S T R E N G T H A S A
T E A M
1
2
DOING WORK YOU' RE
PASSIONATE ABOUT
P A S S I O N B R I N G S O U T T H E B E S T
I N Y O U A N D Y O U R T E A M
1
DOING WORK YOU' RE
PASSIONATE ABOUT
P A S S I O N B R I N G S O U T T H E B E S T
I N Y O U A N D Y O U R T E A M
1
P A S S I O N C L A R I F I E S Y O U R
M E S S A G E & K E E P S Y O U F O C U S E D
UNFOCUSED MESSAGE
BIGGER
FASTER
SEXIER
VIRAL
DISRUPTIVE
FEATURES
UNFOCUSED MESSAGE
FOCUSED MESSAGE
VALUE
BIGGER
FASTER
SEXIER
VIRAL
DISRUPTIVE
FEATURES
FOCUSING ON YOUR
CORE STRENGTH
Y O U C O N S I S T E N T L Y D E L I V E R
2
FOCUSING ON YOUR
CORE STRENGTH
Y O U C O N S I S T E N T L Y D E L I V E R
Y O U C O N T I N U O U S L Y I M P R O V E
2
FOCUSING ON YOUR
CORE STRENGTH
Y O U C O N S I S T E N T L Y D E L I V E R
Y O U C O N T I N U O U S L Y I M P R O V E
Y O U B E C O M E T H E B E S T
2
WHEN YOU' RE
THE BEST. . .
VALUE
SALES
PROFIT
CLIENT & TEAM
HAPPINESS
HOW WE CHOOSE
PROJECTS
CAN WE DELIGHT THE CLIENT?
HOW WE CHOOSE
PROJECTS
U N H A P P Y C L I E N T S Y E L L , D O N ' T
P A Y T H E I R B I L L S & S A Y B A D
T H I N G S A B O U T Y O U
CAN WE DELIGHT THE CLIENT?
HOW WE CHOOSE
PROJECTS
U N H A P P Y C L I E N T S Y E L L , D O N ' T
P A Y T H E I R B I L L S & S A Y B A D
T H I N G S A B O U T Y O U
CAN WE DELIGHT THE CLIENT?
H A P P Y C L I E N T S A R E P L E A S A N T T O
W O R K W I T H & P A Y T H E I R B I L L S O N
T I M E
HOW WE CHOOSE
PROJECTS
D E L I G H T E D C L I E N T S
K E E P C O M I N G B A C K &
T E L L T H E I R F R I E N D S
A B O U T Y O U
CAN WE DELIGHT THE CLIENT?
WE CAN DELIGHT A
CUSTOMER IF:
WE' RE DOING WHAT WE' RE BEST AT
WE CAN DELIGHT A
CUSTOMER IF:
WE' RE DOING WHAT WE' RE BEST AT
WE' RE BUILDING THE RIGHT THING
WE CAN DELIGHT A
CUSTOMER IF:
WE' RE DOING WHAT WE' RE BEST AT
WE' RE BUILDING THE RIGHT THING
WE' RE FOCUSED ON THEIR SUCCESS
WE CAN DELIGHT A
CUSTOMER IF:
WE' RE DOING WHAT WE' RE BEST AT
WE' RE BUILDING THE RIGHT THING
WE' RE FOCUSED ON THEIR SUCCESS
WE' RE CONSTANTLY DELIVERING VALUE
WE SAY ' YES' TO A
NEW CLIENT ONLY IF:
THERE' S A PLAN
TO TURN THE PRODUCT INTO A BUSINESS
WE SAY ' YES' TO A
CLIENT ONLY IF:
THERE' S A PLAN
TO TURN THE PRODUCT INTO A BUSINESS
THERE' S MONEY
TO BUILD, TO ITERATE AND TO ACQUIRE USERS
WE SAY ' YES' TO A
CLIENT ONLY IF:
THERE' S A PLAN
TO TURN THE PRODUCT INTO A BUSINESS
THERE' S MONEY
TO BUILD, TO ITERATE AND TO ACQUIRE USERS
THERE' S MOTIVATION
TO PRESS AHEAD THROUGH CHALLENGES
WE SAY ' YES' TO A
CLIENT ONLY IF:
THERE' S A PLAN
TO TURN THE PRODUCT INTO A BUSINESS
THERE' S MONEY
TO BUILD, TO ITERATE AND TO ACQUIRE USERS
THERE' S MOTIVATION
TO PRESS AHEAD THROUGH CHALLENGES
THERE' S A FIT
WE' RE NOT ALWAYS THE BEST TEAM FOR THE JOB
WHEN YOU SHOULD
SAY ' NO'
I HAVE NO IDEA
HOW WE' LL
MONETIZE IT,
BUT LET' S
BUILD IT
ANYWAY!
WHEN YOU SHOULD
SAY ' NO'
I HAVE NO IDEA
HOW WE' LL
MONETIZE IT,
BUT LET' S
BUILD IT
ANYWAY!
WHEN YOU SHOULD
SAY ' NO'
SOMEONE
ASKED FOR
THIS FEATURE,
SO LET' S ADD IT
RIGHT AWAY!
WHEN YOU SHOULD
SAY ' NO'
SOMEONE
ASKED FOR
THIS FEATURE,
SO LET' S ADD IT
RIGHT AWAY!
WHEN YOU SHOULD
SAY ' NO'
LET' S SPEND
ALL OF OUR
MONEY ON
DEVELOPMENT.
WE' LL FIGURE
OUT SALES &
MARKETING
LATER.
WHEN YOU SHOULD
SAY ' NO'
LET' S SPEND
ALL OF OUR
MONEY ON
DEVELOPMENT.
WE' LL FIGURE
OUT SALES &
MARKETING
LATER.
WHEN YOU SHOULD
SAY ' NO'
I KNOW THIS
THING IS GOING
TO BE HUGE.
LET' S SKIP
VALIDATION
AND THE MVP
AND JUST GO
FOR IT.
WHEN YOU SHOULD
SAY ' NO'
I KNOW THIS
THING IS GOING
TO BE HUGE.
LET' S SKIP
VALIDATION
AND THE MVP
AND JUST GO
FOR IT.
WHEN YOU SHOULD
SAY ' NO'
I KNOW THIS
THING IS GOING
TO BE HUGE.
LET' S SKIP
VALIDATION
AND THE MVP
AND JUST GO
FOR IT.
SAYING ' NO'
MAKES YOU
FOCUSED
SAYING ' NO'
MAKES YOU
FOCUSED
PASSIONATE
SAYING ' NO'
MAKES YOU
FOCUSED
PASSIONATE
BETTER
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Success Factors in Web & Mobile Product Development: Why We Say 'No' and Why You Should Too

  • 1. SUCCESS FACTORS IN WEB & MOBILE PRODUCT DEVELOPMENT
  • 2. SUCCESS FACTORS IN WEB & MOBILE PRODUCT DEVELOPMENT W H Y W E S A Y ' N O ' A N D W H Y Y O U S H O U L D T O O
  • 3. IT' S HARD FOR YOUNG COMPANIES TO SAY ' NO' T O M O R E M O N E Y
  • 4. IT' S HARD FOR YOUNG COMPANIES TO SAY ' NO' T O M O R E M O N E Y T O N E W O P P O R T U N I T I E S
  • 5. IT' S HARD FOR YOUNG COMPANIES TO SAY ' NO' T O M O R E M O N E Y T O N E W O P P O R T U N I T I E S T O F A S T E R G R O W T H
  • 7. ALTHOUGH IT SEEMS COUNTERINTUITIVE IN THE SHORT TERM S A Y I N G ' N O '
  • 8. ALTHOUGH IT SEEMS COUNTERINTUITIVE IN THE SHORT TERM S A Y I N G ' N O ' IS OFTEN A MUCH BETTER LONG- TERM STRATEGY
  • 9. FAST FACTS: WE BUILD CUSTOM SOFTWARE WE WORK MOSTLY WITH STARTUPS WE SAY ' NO' ALL THE TIME
  • 10. FAST FACTS: AND WE THINK YOU SHOULD TOO WE BUILD CUSTOM SOFTWARE WE WORK MOSTLY WITH STARTUPS WE SAY ' NO' ALL THE TIME
  • 11. SAYING ' NO' TO: BEING ALL THINGS TO ALL PEOPLE
  • 12. SAYING ' NO' TO: BEING ALL THINGS TO ALL PEOPLE " THE CUSTOMER IS ALWAYS RIGHT"
  • 13. SAYING ' NO' TO: BEING ALL THINGS TO ALL PEOPLE " THE CUSTOMER IS ALWAYS RIGHT" GROWTH AT ANY COST
  • 14. SAYING ' NO' TO: BEING ALL THINGS TO ALL PEOPLE " THE CUSTOMER IS ALWAYS RIGHT" GROWTH AT ANY COST KEEPING UP WITH THE OTHER GUYS
  • 15. SAYING ' NO' TO: MAKES YOU BETTER BEING ALL THINGS TO ALL PEOPLE " THE CUSTOMER IS ALWAYS RIGHT" GROWTH AT ANY COST KEEPING UP WITH THE OTHER GUYS
  • 16. WHY SAYING ' NO' MAKES YOU BETTER Y O U D O O N L Y T H E W O R K T H A T B R I N G S O U T Y O U R P A S S I O N 1
  • 17. WHY SAYING ' NO' MAKES YOU BETTER Y O U D O O N L Y T H E W O R K T H A T B R I N G S O U T Y O U R P A S S I O N Y O U C A N F O C U S O N Y O U R C O R E S T R E N G T H A S A T E A M 1 2
  • 18. DOING WORK YOU' RE PASSIONATE ABOUT P A S S I O N B R I N G S O U T T H E B E S T I N Y O U A N D Y O U R T E A M 1
  • 19. DOING WORK YOU' RE PASSIONATE ABOUT P A S S I O N B R I N G S O U T T H E B E S T I N Y O U A N D Y O U R T E A M 1 P A S S I O N C L A R I F I E S Y O U R M E S S A G E & K E E P S Y O U F O C U S E D
  • 22. FOCUSING ON YOUR CORE STRENGTH Y O U C O N S I S T E N T L Y D E L I V E R 2
  • 23. FOCUSING ON YOUR CORE STRENGTH Y O U C O N S I S T E N T L Y D E L I V E R Y O U C O N T I N U O U S L Y I M P R O V E 2
  • 24. FOCUSING ON YOUR CORE STRENGTH Y O U C O N S I S T E N T L Y D E L I V E R Y O U C O N T I N U O U S L Y I M P R O V E Y O U B E C O M E T H E B E S T 2
  • 25. WHEN YOU' RE THE BEST. . . VALUE SALES PROFIT CLIENT & TEAM HAPPINESS
  • 26. HOW WE CHOOSE PROJECTS CAN WE DELIGHT THE CLIENT?
  • 27. HOW WE CHOOSE PROJECTS U N H A P P Y C L I E N T S Y E L L , D O N ' T P A Y T H E I R B I L L S & S A Y B A D T H I N G S A B O U T Y O U CAN WE DELIGHT THE CLIENT?
  • 28. HOW WE CHOOSE PROJECTS U N H A P P Y C L I E N T S Y E L L , D O N ' T P A Y T H E I R B I L L S & S A Y B A D T H I N G S A B O U T Y O U CAN WE DELIGHT THE CLIENT? H A P P Y C L I E N T S A R E P L E A S A N T T O W O R K W I T H & P A Y T H E I R B I L L S O N T I M E
  • 29. HOW WE CHOOSE PROJECTS D E L I G H T E D C L I E N T S K E E P C O M I N G B A C K & T E L L T H E I R F R I E N D S A B O U T Y O U CAN WE DELIGHT THE CLIENT?
  • 30. WE CAN DELIGHT A CUSTOMER IF: WE' RE DOING WHAT WE' RE BEST AT
  • 31. WE CAN DELIGHT A CUSTOMER IF: WE' RE DOING WHAT WE' RE BEST AT WE' RE BUILDING THE RIGHT THING
  • 32. WE CAN DELIGHT A CUSTOMER IF: WE' RE DOING WHAT WE' RE BEST AT WE' RE BUILDING THE RIGHT THING WE' RE FOCUSED ON THEIR SUCCESS
  • 33. WE CAN DELIGHT A CUSTOMER IF: WE' RE DOING WHAT WE' RE BEST AT WE' RE BUILDING THE RIGHT THING WE' RE FOCUSED ON THEIR SUCCESS WE' RE CONSTANTLY DELIVERING VALUE
  • 34. WE SAY ' YES' TO A NEW CLIENT ONLY IF: THERE' S A PLAN TO TURN THE PRODUCT INTO A BUSINESS
  • 35. WE SAY ' YES' TO A CLIENT ONLY IF: THERE' S A PLAN TO TURN THE PRODUCT INTO A BUSINESS THERE' S MONEY TO BUILD, TO ITERATE AND TO ACQUIRE USERS
  • 36. WE SAY ' YES' TO A CLIENT ONLY IF: THERE' S A PLAN TO TURN THE PRODUCT INTO A BUSINESS THERE' S MONEY TO BUILD, TO ITERATE AND TO ACQUIRE USERS THERE' S MOTIVATION TO PRESS AHEAD THROUGH CHALLENGES
  • 37. WE SAY ' YES' TO A CLIENT ONLY IF: THERE' S A PLAN TO TURN THE PRODUCT INTO A BUSINESS THERE' S MONEY TO BUILD, TO ITERATE AND TO ACQUIRE USERS THERE' S MOTIVATION TO PRESS AHEAD THROUGH CHALLENGES THERE' S A FIT WE' RE NOT ALWAYS THE BEST TEAM FOR THE JOB
  • 38. WHEN YOU SHOULD SAY ' NO' I HAVE NO IDEA HOW WE' LL MONETIZE IT, BUT LET' S BUILD IT ANYWAY!
  • 39. WHEN YOU SHOULD SAY ' NO' I HAVE NO IDEA HOW WE' LL MONETIZE IT, BUT LET' S BUILD IT ANYWAY!
  • 40. WHEN YOU SHOULD SAY ' NO' SOMEONE ASKED FOR THIS FEATURE, SO LET' S ADD IT RIGHT AWAY!
  • 41. WHEN YOU SHOULD SAY ' NO' SOMEONE ASKED FOR THIS FEATURE, SO LET' S ADD IT RIGHT AWAY!
  • 42. WHEN YOU SHOULD SAY ' NO' LET' S SPEND ALL OF OUR MONEY ON DEVELOPMENT. WE' LL FIGURE OUT SALES & MARKETING LATER.
  • 43. WHEN YOU SHOULD SAY ' NO' LET' S SPEND ALL OF OUR MONEY ON DEVELOPMENT. WE' LL FIGURE OUT SALES & MARKETING LATER.
  • 44. WHEN YOU SHOULD SAY ' NO' I KNOW THIS THING IS GOING TO BE HUGE. LET' S SKIP VALIDATION AND THE MVP AND JUST GO FOR IT.
  • 45. WHEN YOU SHOULD SAY ' NO' I KNOW THIS THING IS GOING TO BE HUGE. LET' S SKIP VALIDATION AND THE MVP AND JUST GO FOR IT.
  • 46. WHEN YOU SHOULD SAY ' NO' I KNOW THIS THING IS GOING TO BE HUGE. LET' S SKIP VALIDATION AND THE MVP AND JUST GO FOR IT.
  • 47. SAYING ' NO' MAKES YOU FOCUSED
  • 48. SAYING ' NO' MAKES YOU FOCUSED PASSIONATE
  • 49. SAYING ' NO' MAKES YOU FOCUSED PASSIONATE BETTER