Why Won't They Click This Button — Conversion Audits for Busy Marketers
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The document discusses Marketing Optimization Week, featuring a giveaway of a marketing optimization kit valued at over $4,000, which includes conference tickets and a year of Unbounce premium. It highlights the importance of conversion audits for marketers, outlining key questions to identify crucial areas for improvement in marketing funnels. The presentation also emphasizes the use of analytics and segment building to better understand and optimize user engagement and website performance.
Why Won't They Click This Button — Conversion Audits for Busy Marketers
- 2. Welcome to Marketing Optimization Week! @alexa_hubley Alexa Hubley | Customer Marketing Strategist, Unbounce #marketingoptweek
- 3. Retails at over $4,000 and includes: ● 2 tickets to Unbounce’s Call to Action Conference ● Free year of Unbounce Premium ● Tons of swag including a printed copy of the Conversion Benchmark report ● … and more! #marketingoptweek We’re giving away the Ultimate Marketing Optimization Kit!
- 4. #marketingoptweek Here’s how you can be entered to win: 1. Hop on over to the Unbounce Landing Page Analyzer and get a comprehensive analysis of your landing page: unbounce.com/landing- page-analyzer 2. Scroll down to the bottom of your customized report and share on Twitter! Make sure to include the #marketingoptweek hashtag.
- 5. "Why won't they click this button?!": Conversion Audits for Busy Marketers @justinno Justin Owings Storyteller, Marketing at FullStory @danaditomaso Dana DiTomaso President, Kick Point #marketingoptweek
- 8. How do you decide what is most crucial? #marketingoptweek
- 9. Our Goal: Get to fixing things faster. #marketingoptweek
- 10. Bonus: Finding problems before they’re big problems. #marketingoptweek
- 11. #PPCWeek
- 12. #PPCWeek
- 13. • What is the most broken? • What would have the most benefit? • Where are our best visitors (e.g. the ones that give you money) falling down? Start With These Questions #marketingoptweek
- 15. 1. Build Segments 2. Look for Under Performing Pages 3. AdWords + Form Abandons 4. Rage Clicks & Error Clicks 5. Check the Browser/OS Combo Your FullStory To Do List #marketingoptweek
- 16. FullStory can feel like this. #marketingoptweek
- 17. FullStory has a multitude of options that you can use to segment out traffic. What are your Google Analytics segments? Reproduce them here. More on building segments from personas: https://kickpoint.ca/why-use-personas/ 1. Build Segments #marketingoptweek
- 18. 2. Look for Under Performing Pages #marketingoptweek
- 19. You paid for these people to get there – why did they abandon ship? 3. AdWords + Form Abandons #marketingoptweek
- 20. 4. Rage Clicks & Error Clicks #marketingoptweek
- 21. 5. Check the Browser/OS Combo #marketingoptweek
- 23. 1. What happens when you call? 2. When did you last crawl your site? 3. Try an ad blocker! 4. Which result would you click? 5. Could someone find everything they need just through answer boxes? What Else? #marketingoptweek
- 24. 1. What happens when you call? #marketingoptweek
- 25. • Check your key landing pages • Is your Christmas message still a featured post? • Check your 404s 2. When did you last crawl your site? #marketingoptweek
- 26. • What does your site look like with it enabled and disabled? • uBlock Origin is one of the most aggressive ones to try 3. Try an ad blocker! #marketingoptweek
- 27. 4. Which result would you click? #marketingoptweek
- 28. STAT Search Analytics We use STAT for our rank tracking. They track everything, including all possible search features. #marketingoptweek
- 29. 5. Could someone find everything they need just through answer boxes? #marketingoptweek
- 30. Remember: Not everyone is you. #marketingoptweek
- 31. Where are your clients or customers on this chart? #marketingoptweek https://www.nngroup.com/articles/computer-skill-levels/
- 33. Thanks for joining us! | Presented by