Why You Must Blog
- 2. an intimate introduction to internet marketing
- 3. Over the next 3 years, 66% of all businesses will move the bulk of their marketing ONLINE
- 6. why?
- 8. Because online marketing: – costs less – reaches further, and – is more measurable.
- 9. Online marketing allows you to:
- 10. Online marketing allows you to: Find & connect with people who want to do business with you. Convert them to long term members of your business community.
- 11. Online marketing offers you:
- 12. Online marketing offers you: passive income streams the opportunity to become an authority the chance to create online real estate
- 14. it is just not about your website!
- 15. your website is just a tool
- 16. It should:
- 17. It should: – allow easy content uploading . . . of videos, audio and text. – be search engine friendly – offer your visitors easy-to-find valuable information – provide trust building functions – capture data and allow analytics of your visitor behaviour – give you complete ownership and control – be on a platform that has momentum
- 19. what your website cannot do!
- 21. find traffic on its own convert visitors into clients rank number one by itself!
- 22. Did you know the top 3 Google search results . . .
- 24. = 68% of all the potential visitors to your site
- 25. and that the #1 result
- 26. and that the #1 result = a massive 42% of those clicks!
- 30. searches for a keyword = 5,000 pm ranked position #1 = 42% clicks click through rate (CTR) = 2,100 visitors average 3% conversion = 6.3 new clients!
- 32. that’s all about SEO
- 34. you DO need to know about SEO about ON-PAGE OPTIMISATION and OFF-PAGE OPTIMISATION but you don’t need to do it yourself.
- 36. what you do need to do is . . .
- 38. blog
- 39. why?
- 40. Because blogging allows you to:
- 41. Because blogging allows you to: connect explain build trust create community explore new opportunities become an authority share your expertise
- 43. transform your business . . .
- 45. get blogging today!
- 47. an intimate introduction to internet marketing
- 48. imdirections.com
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