Why Your Business Needs to Get Visual

Why Your Business Needs
to Get

Visual
Copyright © 2013 re:DESIGN. All rights reserved.

Communications and
the way we digest information
are going through
nothing short of a sea change.
•
The shift to the visual is evident
everywhere we look, in all media.
•
Visual content is the perfect answer
for our hurried schedules and
busy, hyper-engaged lives.

1

1

The online world
revolves around visuals.

Visuals are social —
they stimulate conversation
and play well with today’s
social platforms.
•
Facebook, Twitter, Google+ and
even LinkedIn are becoming
more visually-oriented.
•
Pinterest and Instagram
are built entirely around visuals.

1

2

Visuals
get all the attention!


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3

only healthier.

Snackable content is
quickly and easily understood.
•
Visual “sound bytes”
are the perfect meal-on-the-go.
•
Visuals satisfy our
short attention spans
and distracted lives.

an desc
th
r
e

Textual DescriptioN:

A closed plane curve
consisting of all points
at a given distance
from a point within it
called the center.

h easier
to
uc

it. It is m
e
ib


ow a cir
cl
sh

We love to
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4

share visuals!

“

“

A post that includes
an album or picture
receives 120-180%
more engagement.
Ekaterina Walter, Social Media Examiner

Photos are
twice as likely to be
shared on Facebook as
text-based posts.
MandLoys.com


If people like what they see,
they’ll be more likely to share your content,
exposing your business to new markets.
•
The more sharing, the more engaging —
and only good things can come from that.
•
Service this need to share and you are
helping while you are promoting.
A social good, marketing win-win.

1

5

Visuals

have the ability to
shake us to our core.

Neurological studies prove that
visuals light up those parts of our brains
responsible for our deepest feelings.
•
They tap into our most primitive selves
and inspire powerful emotions.
•
Trigger that and you’ve tapped into
forming memories and bonds that last.

“
“
“

The brain processes
visual information

60,000 times
faster than text.
3M Corporation, 2001

65%

93%

of communication
is nonverbal.
Psychologist Albert Mehrabian

of the population are
visual learners.
Kranzler, 1999


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6

Visuals

are the gateway to
deeper understanding.


Once someone is
emotionally vested in your business,
the broader story can be told.
•
You need to open the door
before you can walk through it.
•
Visuals are not frivolous —
they capture our attention and then
point the way to more content.

1

7

First impressions
are the first step to

lasting impressions.

Never underestimate
the opinions formed in those
first precious seconds.
•
Whether we want to admit it or not,
we do judge a book by its cover.


1

8

happy.
Visuals make us


The same way people are
naturally attracted to beauty and positivity,
we are also attracted to visuals.
•
They excite us, they inspire us,
they soothe us, and they engage us.
•
We pay attention to them,
believe them, and remember them.

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9

Visuals make us do stuff.

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10

Visuals are… visible.

Visuals can be easily seen
and understood on small screens,
which make up more and more
of our digital interactions.
•
Reading is especially difficult
on mobile devices.
•
Visuals are the perfect solution for
communicating quickly and viscerally.

1

11

Visuals are universal.

United States

Paraguay

Guam

This visual means

good times
in any language.


1

12

Visuals
show us the way.


Make Your Business
CreatingSing of distinction
brands
by intersecting business with
With Design
design strategies that reach, engage
PAUL BIEDERMANN, Creative Director/Owner

and inspire people to action.
www.redesign2.com | redesign2@optimum.net
Photos courtesy of Stock.xchng, iStock and Michel Roy/Creative Commons.

Why Your Business Needs to Get Visual

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