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Why Your Business Web
  Site Needs to be
       Findable
   on the Internet

             Gordon Stewart
     http://www.seosimplicity.com.au
       gordon@seosimplicity.com.au
July 2008
       Google Reports
                 1 Trillion
 Web Pages Indexed




 That equates to approximately
        150 web pages
for every man, woman and child
         on the planet!



http://googleblog.blogspot.com/2008/07/we-knew-web-was-big.html
Talk about finding a needle in haystack!
In December 2008
              12.6 billion
searches were performed on the internet



         A bit of perspective...

        406 451 613 searches in any given day...
           16 935 483 in any given hour...
           282 258 in any given minute...
            4,704 in any given second!
In the time it took you to read and digest the information
                   on the previous slide
                       over 200,000
                 searches were conducted!



                      Approximately...

                 130,000 of them on Google
                      40,000 on Yahoo!
                    17,000 on Microsoft
                 and the rest on Ask & AOL
The internet has changed the way we live
The internet has changed the way we work
A WebVisible and Nielsen Report showed that...



     74% of respondents used search engines to find local business information

                86% have used the internet to find a local business

80% used the internet to research a product before purchasing from a local business




                             http://webvisible.com/learning-center/free-resources.php
Australian specific information...
In 2000
                                  33.8%
of the Australian population had access to the internet




                   http://www.internetworldstats.com/sp/au.htm
In 2000
                                  33.8%
of the Australian population had access to the internet


                        In 2007
                         70.2%
                          70.2%
of the Australian population had access to the internet




                   http://www.internetworldstats.com/sp/au.htm
In 2000
                                  33.8%
of the Australian population had access to the internet


                        In 2007
                         70.2%
                          70.2%
of the Australian population had access to the internet

                        In 2009
                        79.6%
                         79.6%
of the Australian population had access to the internet




                   http://www.internetworldstats.com/sp/au.htm
In 2000
                                  33.8%
of the Australian population had access to the internet


                        In 2007
                         70.2%
                          70.2%
of the Australian population had access to the internet

                        In 2009
                        79.6%
                         79.6%
of the Australian population had access to the internet

                                2010
                            85%+?
                   http://www.internetworldstats.com/sp/au.htm
Your business needs to be
            findable
          on the internet!

Don’t be the needle in the haystack.
Gordon Stewart
http://www.seosimplicity.com.au
 gordon@seosimplicity.com.au

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Why Your Business Web Site Needs to be Findable

  • 1. Why Your Business Web Site Needs to be Findable on the Internet Gordon Stewart http://www.seosimplicity.com.au gordon@seosimplicity.com.au
  • 2. July 2008 Google Reports 1 Trillion Web Pages Indexed That equates to approximately 150 web pages for every man, woman and child on the planet! http://googleblog.blogspot.com/2008/07/we-knew-web-was-big.html
  • 3. Talk about finding a needle in haystack!
  • 4. In December 2008 12.6 billion searches were performed on the internet A bit of perspective... 406 451 613 searches in any given day... 16 935 483 in any given hour... 282 258 in any given minute... 4,704 in any given second!
  • 5. In the time it took you to read and digest the information on the previous slide over 200,000 searches were conducted! Approximately... 130,000 of them on Google 40,000 on Yahoo! 17,000 on Microsoft and the rest on Ask & AOL
  • 6. The internet has changed the way we live
  • 7. The internet has changed the way we work
  • 8. A WebVisible and Nielsen Report showed that... 74% of respondents used search engines to find local business information 86% have used the internet to find a local business 80% used the internet to research a product before purchasing from a local business http://webvisible.com/learning-center/free-resources.php
  • 10. In 2000 33.8% of the Australian population had access to the internet http://www.internetworldstats.com/sp/au.htm
  • 11. In 2000 33.8% of the Australian population had access to the internet In 2007 70.2% 70.2% of the Australian population had access to the internet http://www.internetworldstats.com/sp/au.htm
  • 12. In 2000 33.8% of the Australian population had access to the internet In 2007 70.2% 70.2% of the Australian population had access to the internet In 2009 79.6% 79.6% of the Australian population had access to the internet http://www.internetworldstats.com/sp/au.htm
  • 13. In 2000 33.8% of the Australian population had access to the internet In 2007 70.2% 70.2% of the Australian population had access to the internet In 2009 79.6% 79.6% of the Australian population had access to the internet 2010 85%+? http://www.internetworldstats.com/sp/au.htm
  • 14. Your business needs to be findable on the internet! Don’t be the needle in the haystack.

Editor's Notes

  • #3: July 2008 Google Reports 1 Trillion Web Pages Indexed That equates to approximately 150 web pages for every man, woman and child on the planet!
  • #5: In December 2008 12.6 billion searches were performed on the internet 406 451 613 searches in any given day... 16 935 483 in any given hour... 282 258 in any given minute... 4,704 in any given second!
  • #6: In the time it took you to read and digest the information on the previous slide over 200,000 searches were conducted!
  • #9: WebVisible and Nielsen Report 74% of respondents used search engines to find local business information 86% have used the internet to find a local business 80% used the internet to research a product before purchasing from a local business
  • #11: 2000 = 33.8% of Australians with internet access
  • #12: 2007 = 70.2% of Australians with internet access
  • #13: 2009 = 79.6% of Australians with internet access
  • #14: 2010 = 85%+?
  • #15: Your business needs to be findable on the internet!
  • #16: Gordon Stewart http://www.seosimplicity.com.au gordon@seosimplicity.com.au