Why your next BFF is probably a Content Strategist
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This document introduces Saskia Videler and provides information about her background and services. It mentions that she is the co-founder of Content Strategy Meetup Belgium and provides content strategies, content creation, and social media services through her company The Dutchess bvba. It also lists some of the key services content strategists provide such as conducting content audits and inventories and ensuring consistent tone and voice across communications.
Why your next BFF is probably a Content Strategist
- 1. Hi, my name is Saskia
- 2. Hi, my name is Saskia @saskiavideler
- 3. Hi, my name is Saskia @saskiavideler The Dutchess bvba * Royal Content Strategies, Content Creation & Social Media Services*
- 4. Hi, my name is Saskia @saskiavideler The Dutchess bvba * Royal Content Strategies, Content Creation & Social Media Services* Co-founder of: Content Strategy Meetup Belgium
- 5. Hi, my name is Saskia @saskiavideler The Dutchess bvba * Royal Content Strategies, Content Creation & Social Media Services* Co-founder of: Content Strategy Meetup Belgium I <3 Rollerderby
- 6. Why your next BFF will probably be a Content Strategist. Saskia Videler - The Dutchess bvba UX Antwerp / UX Beers
- 7. 1. We come in peace
- 9. No, really!
- 10. 2. We don’t do this ‘Content is king!’ ‘No! Context is king’thing
- 12. • Not the same
- 13. • Not the same • Equally important
- 15. 3. We rock at content audits & inventories
- 17. • How much is there? • What needs to be redone? • What can go? • What is missing?
- 18. • How much is there? • What needs to be redone? • What can go? • What is missing?
- 19. • How much is there? • What needs to be redone? • What can go? • What is missing? Helps you... • define structures • define magnitude
- 20. 4. We <3 how you came up with Customer Experience and Customer Journeys
- 22. Thanks for that!
- 23. 5. We’re awesome at tone & voice
- 25. 6. Our best assets are honesty & empathy
- 26. Isn’t that what true BFF’s are made of?
- 27. 7. We are true team players
Editor's Notes
- #5: missions are similar: goals complement each other make each web/app/other experience a great one
- #7: not the same equaly important useless discussion, let’s get on with the important stuff
- #10: very exciting, involving spreadsheets. Your welcome.
- #12: using metaphore of journey helps us to define and create content matching context (type, place, emotion, ...) same as design, copy is a guide or map too.
- #15: think about the emotions a customer has when visiting the site or using the app is he angry, scared, looking for answers? This is also a context provider
- #17: we don’t like to scream ‘we’re the best!’, ‘we’re going to change your life!’ we want to make your experience a nice, smooth one help customers
- #19: fun loving professionals love sharing ideas