Will it Scale? Tips and Tricks to Build Scalable Programs in Your Marketo Mansion
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The document outlines tips for building scalable programs in Marketo, focusing on key features such as request campaigns, workspaces, and Salesforce campaign sync. It emphasizes the importance of using these tools strategically to enhance program efficiency and manage complex buying cycles. The content includes advice on utilizing tags and channels effectively.
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Will it Scale? Tips and Tricks to Build Scalable Programs in Your Marketo Mansion
- 1. Will it Scale? Tips and Tricks To Build Scalable Programs in Your Marketo Mansion Kristen Malkovich Solutions Architect, Perkuto
- 2. Page 2 #MKTGNATION Rebuilding Your Foundation • Request campaign • Workspaces • Salesforce Campaign Sync • Tags Disclaimers: This information is controversial and I love This Old House
- 3. Page 3 #MKTGNATION Request Campaign
- 4. Page 4 #MKTGNATION Request Campaign
- 7. Page 7 #MKTGNATION SFDC Campaign Auto-Sync
- 8. Page 8 #MKTGNATION SFDC Campaign Auto-Sync
- 11. Page 11 #MKTGNATION DIY Remodel • Use Request Campaign for API programs ONLY • Workspaces and partitions are a must have for larger instances and more complex buying cycles • Use auto-SFDC campaign sync only for necessary programs and in flow steps • Tags and channels are your best friends
- 13. Thank You!