Windows app & Microsoft's support
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The document discusses Microsoft's smartphone market share in Vietnam, highlighting a growth from 16% in 2013 to 24% in 2014, supported by a strong developer community. It notes that Windows Phone 8.1 accounted for 65% of downloads as of November 2014, while revenue from paid apps decreased from 20% to 11% during the same period. Additionally, it mentions Microsoft's support initiatives for developers, including promotions and contests.
Windows app & Microsoft's support
- 1. Windows app & Microsoft’s support Ca Nguyen 4/4/2015 1
- 2. Vietnam Microsoft’s smartphone in Vietnam: (source IDC 12 Mar 2015) 16% in 2013 24% in 2014 Solid Windows Phone share and passionate developers Strong developer community: #5 apps country WW Local app parity (Top 200 Android apps are on Windows Phone) Contributes 50%+ of APAC apps 4/4/2015 2
- 3. Downloads by Market Windows Store is available in 242 markets, and Windows Phone Store in 191 markets. Index of average number of downloads per app – Worldwide, Nov. 2014 4/4/2015 3
- 4. Windows and Windows Phone 8.1 Windows Phone 8.1 now represents 65% of Windows Phone downloads while downloads from Windows Phone devices running 7.x account for less than 5%. 4/4/2015 4
- 5. Revenue analysis In August 2014, paid apps generated roughly 20% of developer revenue, dropping to 11% as of November 2014. 4/4/2015 5
- 6. Support from Microsoft BIZSPARK App Promotion Contests Feature Collections Discount 4/4/2015 6
- 7. Tra Câu Việt - Anh Top BOOKS + REFERENCE 4/4/2015 7
- 8. 4/4/2015 8
- 9. 4/4/2015 9
- 10. Operating System Total Market Share 4/4/2015 10
Editor's Notes
- #2: Event target to all mobile developers, iOS, Android, Windows Phone, Windows 8. to introduce Azure.
- #5: Windows Phone: Windows Phone 8.1 now represents 65% of Windows Phone downloads while downloads from Windows Phone devices running 7.x account for less than 5%. Lumia 520, representing more than a quarter of all app downloads. With 71% of downloads now coming from low-memory devices, you can more than double your potential market by optimizing your app to run on low memory devices
- #11: Operating System Total Market Share Windows 7 58.04% Windows XP 16.94% Windows 8.1 10.55% Mac OS X 10.10 3.96% Windows 8 3.52% Windows Vista 1.97% Mac OS X 10.9 1.61% Linux 1.50% Mac OS X 10.6 0.61% Mac OS X 10.7 0.48% Mac OS X 10.8 0.47% Mac OS X 10.5 0.12% Windows 10 0.09% Windows NT 0.08% Mac OS X 10.4 0.03% Windows 2000 0.01% Win64 0.01% Mac OS X (no version reported) 0.00%