FTTP-IPTV-Rollout-–-What-Operators-Need-to-Qualify
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The document discusses the growing market for Fiber To The Premises (FTTP) Internet Protocol Television (IPTV). It notes that the global IPTV market is expected to grow significantly through 2021. For operators to successfully rollout FTTP IPTV, they must consider factors such as market demand, content agreements, and infrastructure capabilities. The document emphasizes the importance of standardizing the customer qualification process for FTTP IPTV orders to ensure last mile feasibility and fulfillment. It provides an example checklist and order journey map for FTTP IPTV qualification.
FTTP-IPTV-Rollout-–-What-Operators-Need-to-Qualify
- 1. FTTP IPTV Rollout – What Operators Need to Qualify Customer Reference:
- 2. Confidential & Restricted Copyright © Prodapt Solutions Demand for IPTV is booming 2 Decrease in cost of subscription Government investment in increasing internet coverage Need for operators to provide differentiated service offerings Operator focus on enhancing customer experience Increasing broadband speeds FTTP BASED IPTV MARKET IS BOOMING BECAUSE OF IPTV uses internet as a medium to stream TV programs as against traditional TV broadcast through satellite-dish, rooftop antenna, fiber-optic cable etc. BTH Broadband - Test Point Local Broadcast IPTV Network The global IPTV market is valued at USD 34.67 Billion in 2015 and is expected to reach USD 93.59 Billion in 2021, growing at a CAGR of around 18.01% between 2016 and 2021. 2015 2021 USD 34.67 Billion USD 93.59 Billion 18.01%
- 3. Confidential & Restricted Copyright © Prodapt Solutions Critical success factors for a successful IPTV rollout 3 Pre-Check : Factors to be considered before Infrastructure Investments Market Sizing : Is there sufficient Market demand to justify the ROI of a major infrastructure upgrade? Content Aggregation : Are there enough agreements in place with content producers to provide a truly compelling offering? Local Loop Unbundling: Local Loop Unbundling (LLU) is the process of freeing up an incumbent telephone operator’s telephone exchange so that rivals can install their own kit inside. Is there an opportunity to exploit LLU? Post-Check : Factors to be considered after Infrastructure Investments Customer Profiling for Fulfilment : Identify specific customer targets based on profile Last Mile Feasibility : Do we have last mile feasibility to fulfill the service/order requested ? On Field Worker density : Do we have enough field workers to meet demand ? Query Resolution : Do we have a process in place to handle customer queries? Our focus is on the Post Check, especially Customer Order Fulfilment Process Go-To-Market or (Rollout)Timeline Impact High Low Market Sizing Content Aggregation Customer Profiling for Fulfilment Last mile Feasibility Local loop unbundling On Field worker density Query Resolution
- 4. Confidential & Restricted Copyright © Prodapt Solutions Why Standardization is Required in Qualification process of FTTP - IPTV 4 Prodapt as a thought leader has came up with a template for streamlining the qualification process for FTTP- IPTV in a order management system. A master check list will be helpful for any CSP/ISP/IPTV Operator. Each operator has their own qualification process for managing their order management system, however there is no standard!. Customer Qualification is the Central Part of FTTP- IPTV Rollout for any operators. This insight is targeted at CSP’s who have rolled out FTTP-IPTV and are enhancing their order management system to support this offering
- 5. Confidential & Restricted Copyright © Prodapt Solutions Enhanced Order Management System for FTTP - IPTV 5 Qualify Traditional BB IPTV Qualification Terminal Resistance is Fiber BNG SpeedExchange – IPTV DSLAM Valid for IPTV Provisioning Customer Residential/Business Exchange Type Info Wire-Centre Info Terminal Resistance PIN, Block, Address MIRROR DATABASE Phone Call Request Customer Care Order Management System Web portal Input: Telephone No./Address
- 6. Confidential & Restricted Copyright © Prodapt Solutions FTTP IPTV Order Qualification Journey 6 Check Exchange supports IPTV DSLAM Check Exchange configured for IPTV Products Validate TN & gather list of DSLAMs from MIRROR inputs If customer terminal resistance is FIBER then fetch only Fiber DSLAMS Process & arrive at list of Products Select based on uplink availability, loop length Fetch Bandwidth, Maxsubs, over subscription details Gather Bonding info for DSLAMS filtered Return the list of Qualified Product Process & arrive for valid CPE|NPE Filter based on BNG Speed Filter based on Product Chipset
- 7. Confidential & Restricted Copyright © Prodapt Solutions Checklist for FTTP IPTV Qualification 7 - Parameters may vary based on customer. - NSP - Network Service Provider , CPE - Customer Premise Equipment - Avg. Bandwidth> 3.6 Mbps, uplink availability > 99.9% & Avg. loop length <3500 feet Return the List of Qualified Products Does exchange have IPTV DSLAM & support IPTV products? Is the Telephon e Number valid? Is terminal resistan ce is FIBER? Is ONT supported flag for each product enabled? Are ONT Splitter, PON Card details available for FIBER customers? Is there a valid CPE | NSP - for each product Is Customer eligible for Premium product Are PIN level details (PIN Chipset, DSLAM Speed etc.,) available? Does it support BNG Speed above defined threshold level - min 2 Mbps Have products been filtered based on Avg. Bandwidth & loop length, Uplink availability?
- 8. Confidential & Restricted Copyright © Prodapt Solutions FTTP IPTV will evolve to Gigabit ‘IPTV Anywhere’ with qualification checks for wireless speeds and different devices 8 IPTV will be wireless– Companies like Webpass (acquired by Google Fiber) have managed to provide gigabit service wirelessly. The Customer will be able to use a desired application, without purchasing and configuring multiple devices or set- top-boxes Viewers will be able to watch television on the devices that they choose with the flexibility that they deserve. TV-anywhere, Multiscreen TV. Over-the-top (OTT) content providers like Netflix and Hulu, will lead the market through subscription model.
- 9. Chennai Johannesburg New York Dallas Tualatin Amsterdam London THANKYOU! Prodapt Solutions Pvt. Ltd. INDIA Chennai: 1. Prince Infocity II, OMR Ph: +91 44 4903 3000 2. “Chennai One” SEZ, Thoraipakkam Ph: +91 44 4230 2300 SOUTH AFRICAUSA Prodapt North America Tualatin: 7565 SW Mohawk St., Ph: +1 503 636 3737 Dallas: 222 W. Las Colinas Blvd., Irving Ph: +1 972 201 9009 New York: 1 Bridge Street, Irvington Ph: +1 646 403 8158 Prodapt SA (Pty) Ltd. Johannesburg: No. 3, 3rd Avenue, Rivonia Ph: +27 (0) 11 259 4000 THE NETHERLANDS Prodapt Solutions Europe Amsterdam: Zekeringstraat 17A, 1014 BM Ph: +31 (0) 20 4895711 Prodapt Consulting BV Rijswijk: De Bruyn Kopsstraat14 Ph: +31 (0) 70 4140722 UK Prodapt (UK) Limited Reading: Davidson House, The Forbury, Reading RG1 3EU Ph: +44 (0) 11 8900 1068 Bengaluru Bangalore: “CareerNet Campus” No. 53, Devarabisana Halli, Outer Ring Road
Editor's Notes
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