How to Win Search and Social Traffic with Content Hubs
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The document discusses effective content marketing strategies, emphasizing the importance of creating a central content hub with related sub-topics and broad keyphrases to drive deeper engagement. It highlights various content formats, the significance of collaboration with influencers, and the benefits of guest blogging for enhancing link popularity. Overall, it advocates for diverse content creation and networking to improve website traffic and authority.
How to Win Search and Social Traffic with Content Hubs
- 1. Wine & Web #44 Andy Crestodina @crestodina #wineweb Content Hubs
- 8. CENTRAL HUB Main topic, business category RELATED SUB-TOPICS Answers to the main questions, “how to” articles SUPPORTIVE BASE Broad range of helpful, related topics Topics and Structure
- 11. Topics and Focal Distance
- 12. Why do Dogs Bark at Night? Hotels and Dogs: A Canine Guest Guide to Staying 10 Travel Tips for Dogs Topics and Focal Distance
- 14. Puppy Training: 5 Best Practices for a Good Boy! 5 Dog Training Mistakes That Will Get You Bit
- 16. PRIMARY KEYPHRASE Home page targets the most competitive phrase SECONDARY KEYPHRASES product categories, services pages TERTIARY KEYPHRASES Phrases related to the problem, not the solution Keyphrases
- 17. Keyphrases PRIMARY KEYPHRASE Home page targets the most competitive phrase SECONDARY KEYPHRASES product categories, services pages TERTIARY KEYPHRASES Phrases related to the problem, not the solution $ $ ?
- 21. Link Popularity / Domain Authority
- 22. Internal Linking
- 24. Some pages are more credible than others…
- 25. #winning
- 26. MULTIPLE FORMATS
- 27. TEXT Search-friendly pages, long-form posts, articles VISUAL CONTENT Text plus Infographics, Slideshare, diagrams and memes MOTION & AUDIO Text plus video and podcasts Formats
- 29. Source: Periodic Table of Content
- 30. VARIOUS CREATORS
- 31. Creators CREATED BY YOU CO-CREATED WITH INFLUENCERS
- 33. Subscribed to blog by feed / email Follow blogger on Twitter Mentioned blogger in a tweet Favorited a tweet Retweeted Blogger Followed on Quora Hi there! (part 1)
- 34. Hi there! (part 2) Commented on their blog Friended on Facebook Liked bloggers content on Facebook Added Blogger to G+ Circle +1’d bloggers content on G+ Liked bloggers comment via G+
- 35. Hi there! (part 3) Invited to connect on LinkedIn Mentioned / Linked to blogger from your blog/website Emailed Blogger Phone call / Skype / Hangout with Blogger Met blogger in person COLLABORATE!
- 36. Hi there! (extra credit) Amazon review for authors iTunes review for podcasters
- 41. The Joys of Guest Blogging aka “bylined articles”
- 43. Blogging vs. Guest Blogging Content = 2 Links = 0 Friends = 0 Content = 3 Links = 1 Friends = 2
- 44. Round Two… (better links + real connections) Content = 4 Links = 0 Friends = 0 Content = 6 Links = 2 Friends = 4
- 45. Round Four… Nice blog, but… This is what great content marketing looks like.
- 47. If you’re not making friends, you’re doing it wrong.
- 57. 500 Pageviews/month $45 per Pageview $22,500 / month in free traffic Add it up!
- 58. Great marketers publish… 1.Related Topics 2.Variety of Keyphrases 3.Many Formats 4.With Relevant Collaborators 5.Lots of Locations
- 60. Wine & Web Andy Crestodina @orbiteers #wineweb Thank you!