Want people to get on board with a big strategy? Back away from those keyboards and start drawing…
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Win mapping is a collaborative strategy-making process where participants create and own a shared success strategy. The workshop emphasizes the importance of visualization for internalization and motivation, allowing members to understand the strategy contextually. It also highlights the engaging nature of win mapping and invites interested teams to discuss potential workshops.
Want people to get on board with a big strategy? Back away from those keyboards and start drawing…
- 1. WIN MAPPING IS COLLABORATIVE VISION MAKING. EACH PARTICIPANT IN A WIN MAPPING WORKSHOP IS A CREATOR AND AN OWNER OF A SHARED SUCCESS STRATEGY. EVERY WIN MAP IS DIFFER- ENT BECAUSE EVERY OPPORTUNITY IS DIFFERENT. THIS IS A “STRAW” MAP SHOWING A TYPICAL OUTPUT FROM A SIMPLEMIND WIN MAP STRATEGY PROPOSAL INTERGRATES WINNING PLATFORM W SURPRISE ELEMENT: -Thematic lead: cultural resonance -Differentiating position statement -Economic buyer: r.O.I. Message -Key buyer: local presence -I.T. Buyer: sytem compatibaility -Introduce surprise element PROPOSAL CONSIDERATION FINALIST PRESENTATION CONTEXT EXAMPLES: FOCUSING QUESTION EXAMPLES: FIRST CUT MOVE TO -What do we know about ABC’s strategic -What is the buying history of ABC? Do LIVE PRESENTATION plan? 12 mo, 3 years? they consider factors other than price? -What do we need to find out to truly -What are the individual buyers personali- understand the real buying factors in this ties, agendas, and goals? COMPETITION ASESSMENT QUESTIONS: opp? -What are the cultural/emotional drivers -What are the internal forces in ABC we need to know about? -Is ther an incumbet? A percieved favorite? company we need to consider? -What is the strength of our relationships -Is there a low baller in the mix? -What are the expernal forces on the with the company? -Are the candidates equally qualified? company that will effect how they see the -How do internal politics and organization- -What unique position do we hold? world? al structure effect our aproach? -What is the SWOT of each competitor? -What trends, strategies, or foresight can -Vs our SWOT analysis? we offer that will enlighten and add value to our proposition? NEW BIG OPPORTUNITY NEEDS ASSESSMENT QUESTIONS: LIVE PRESENTATION REVIEW -Where do all the buyers needs overlap? -Which needs/agendas are individual? -Do we have a strong well informed -What are the critical winning factors? by theme with no more than three major PURSUIT STAGE REVIEW/PIT STOP buyer/influencer? points(encapsulate the rest) -What are the emotional/cultural -Who will be sitting in our live presenta- -What did we learn that should effect how resonating factors by buyer/influencer? tion? we adjust our message -How long is out presentation? Have we rehearsed and edited what we will talk -What new internal or external dynamics about to fit well within the timeframe? do we need to adjust for at this stage? -Is there a Q&A at the end? Have we -Were our assumptions on target? Do we timed our talk to allow plenty of time for tweak or change course based on what this? we know now? -What should we present vs what should -What are the cultural/emotion/ business we print and hand out with supportive factors at stake which will determine the details? outcome of the race -Do we have a strong visual that captures our main points in context? -Have we rehearsed this together enough times to eliminate the need to read anything? THE 3 MAJOR SUCCESS FACTORS OF A WIN MAP WORKSHOP 1) Collaboration makes every member an owner of the strategy: Each member is an owner and creator of the strategy. When you create and own something you have higher motivation to see it through. 2) Visualization increases internalization and motivation: Human beings are visual animals. We SEE a vision and that vision is a picture of some kind. We understand the world in context, that means we understand things as they relate to each other. A picture of a strategy puts the strate- gy into a single view so everything is in context, just the way we naturally understand things. It makes the actions, processes, pieces and parts charged with meaning because they have a framework and purpose that is understood and supported. 3) Win Mapping is a blast! Think your team could benefit from a WIN MAP workshop? We’d love to talk to you about it. Contact us and we can discuss it. 404-401-9549 or email michael.taylor@simplemindinc.com concept/design and illustration by Michael Taylor 2012. You may share or use this with author attribution under creative commons attribution-ShareAlike 3.0 Unported (CC BY-SA 3.0) liscense