Winning Listings and Converting Buyers with Facebook (Part 3)
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The document outlines strategies for real estate professionals to leverage Facebook for increasing listings and converting buyers, highlighting key career accomplishments of Burke Smith. It provides social media resources, tips on effective Facebook usage, and discusses features such as targeted posts and QR codes for marketing. Additionally, it emphasizes the importance of adapting to changing social media trends for successful engagement.
Winning Listings and Converting Buyers with Facebook (Part 3)
- 1. Win Listings and Convert Buyers with Facebook (Part 3)
- 2. Burke Smith – Career Highlights • Chief Communications Officer at HSA Home Warranty • Founder of YourNetCoach, Founder of ipayOne, Executive Team at Prudential California Realty • Licensed California Broker & Real Estate Coach/Consultant/Trainer • Personally responsible for over 1000 closed real estate transactions • Featured on CNN & in the New York Times • Nominated twp years in a row for Inman Innovator of the Year Clients have closed over $25 billion in residential real estate!
- 3. • Graduate from UW-Madison • Marketing and Logistics at WSDC • Marketing and Promotions at ESPN Radio • Social Media Intern at Monona Terrace • IT and Social Media Consultant at American Family Insurance • Social Media Specialist at HSA Phone: 608-798-6001 ext. 6410 Email: Brian.Geick@onlineHSA.com Contact: Hi! Brian Geick – Career Highlights
- 5. HSA Social Media Resources
- 6. IE Users
- 7. • Webinar Recordings • Slides • Facebook Tutorials • Checklist • Quick Help Videos Social Media Resources
- 8. Recap • Pages vs Profiles vs Groups • Creating a Page • Invite Friends & Share Your Page • Basic Recommendations • New Posting Features – Highlight, Pin, Milestones
- 9. Recap • Recommendations • Exporting & Inviting Email Contacts • Custom Facebook URL • Adding Apps To Your Page • New Posting Features – Highlight, Pin, Milestones
- 10. One Decade Ago
- 11. Refusal to Adapt Results in a Failure to Thrive
- 14. • Location Targeted Posts • Language Targeted Posts Facebook Update
- 15. • Age • Education (high school, schools attended, education level) • Gender • Interests • Relationship status • Language • Workplace • Location (country, state, city) Facebook Updates
- 16. • Instant Insights Facebook Updates
- 17. Facebook Updates • Notifications on the go
- 18. • Order • Picture (111 x 74) • Name • Uninstall Customizing Tabs (111 px) (74px)
- 20. • 1 Application & 1 Line of Code Copy and Paste the following code: <script> location.href = "http://www.YOURWEBSITE.com" </script> Adding Your Website
- 21. QR Codes
- 22. • http://qrcode.kaywa.com/ • http://www.qrstuff.com/ • http://goqr.me/ = QR Codes
- 23. • Billboards on highways • On your website – Exception: When QR code is your contact info • Sending a QR code by email • Non-mobile friendly sites • Areas that don’t get reception (subways) How Not to Use QR Codes
- 24. facebook.com/HSAHomeWarranty text like HSAHomeWarranty to 32665 Text to Like
- 25. Text to Like
- 26. Text to Like
- 27. Text to Like text like YourPageName to 32665 facebook.com/YourPageName
- 30. • Master Agent Facebook Report HSA Master Agents • Facebook Signage
- 32. Review Customizing Tabs Text To Like Monitoring Social Presence Add Your Website QR Codes Targeting Posts
- 33. Win Prizes Post on our page and be entered into our monthly fan drawing
Editor's Notes
- #9: Burke will talk about live events, and contacting local HSA Reps
- #10: Burke will talk about live events, and contacting local HSA Reps
- #16: Facebook's Page Post Targeting feature will be available to all brand pages with 100 likes or more over the next several months. In the meantime, start planning your content marketing campaigns with your followers' demographics in mind, because you'll soon be able to reach each member of your audience with more engaging content that's most relevant to them.
- #30: Might want to cancel that meeting or at least make sure its in a public place