SlideShare a Scribd company logo
The Digital Lab Come with us into tomorrow… Research Education Knowledge Transfer
Small and Medium Sized Businesses As a small business you can gain advantage from accessing the Digital Lab SME programme. Our knowledge services are taken directly from the Digital Lab’s technologies and include: The SME Lab: a dedicated SME environment allowing your business to try out a range of demonstrators and leading edge technologies tailored for SMEs, with independent advice on the right solutions for your business.  Regular seminars: providing updates on digital technologies and concepts and their current relevance to your business.  Analysis sessions: to appreciate the special features of your business and identify relevant current and emerging digital technology solutions.  Strategy discussions: individual workshops to review business opportunities and vulnerabilities brought about by digital technologies.  In-business R&D: we can work with your business on collaborative research projects.
Multi-disciplinary research, education and knowledge transfer areas Digital Product Life-cycle Management Simulation and Modelling e-Business Systems of Systems Experiential Engineering Informatics and Virtual Reality Visualisation Applied Neuroimaging Digital Innovation e-Security SERVICE  SCIENCE HEALTHCARE SCIENCES DIGITAL MANUFACTURING Application Domains Integrating Technologies
e-Business Dr. Jay Bal Exploring the role e-marketplaces can play in becoming economic hubs for regions and industry. The  West Midlands Collaborative Commerce Marketplace  hosts over 6,500 companies and helps them find new work, new partners to undertake work and provides virtual cabinet space to enable to work at low cost. www.wmccm.co.uk Martin King-Turner In partnership with industry, the regional development agency and over 3,000 members, the  National B2B Centre  is continually researching the latest e-Business solutions and technologies.  The resulting knowledge is transferred to SMEs in the form of expert advice, workshops, seminars and briefings, website resources, and a monthly newsletter. Since its establishment in 2003 the National B2B Centre has helped over 1,000 companies exploit e-business - improving sales, profit margins and productivity  www.nb2bc.co.uk
e-Security Prof. Sadie Creese Tasked with becoming an internationally leading force in research, innovation and education. The scope of our research and innovation interests are broad including almost every aspect of security in cyberspace, the point of interface with the physical domain, the management of information security, the delivery of information assurance and the socio-political context in which  e-Security  exists.  The following are examples of research challenges we are currently addressing: Securing data assets and preventing leakage Consent and revocation controls and personal privacy  Security in dynamic wireless networks and self-adapting systems Trust management Tangibility of risk cyberspace Visualisation of security postures for non-experts High-integrity security testing methodologies Internet Threat Exposure Metrics digital.warwick.ac.uk /E-Security/
Experiential Engineering Prof. Paul Jennings As we move further into the Digital Age, advanced digital techniques have a greater role to play in the design of the products we use and the environments we live, work and play in. It is important however that we don’t forget that these new products and environments will always be used and experienced by real people. For future products and spaces to be most successful, they need to be optimised to suit the subjective and emotional responses of their users. But to capture, understand and convert people’s thoughts into a form that is useful for designers and manufacturers is a significant research challenge. The  Experiential Engineering  team is taking on this challenge: they are a group of researchers who cross traditional academic boundaries, with expertise in engineering, design, physics and psychology.   Of particular interest to them is the use of structured evaluations,  where customers or end-users can appraise products or environments, or representations of them, in a controlled and repeatable manner, often using simulation tools. But the way people appraise products in real life can differ from the way they appraise products in structured evaluations.  Therefore the team is leading research on the most appropriate levels of representation, context and interactivity for use in particular aspects of decision making. digital.warwick.ac.uk /Experiential-Engineering/
Digital Innovation The Digital Lab provides the ideal base for the creation of a globally focused team to research, create and exploit new opportunities for and from the age of convergence. The deliverables will be digital media outcomes, explored within specific application domains and exploited to underpin future social, economic, technological and policy development. The aim is to create an emerging technology cell, led by experienced specialists in digital media and drawing on science, engineering, technology and medical expertise. It will attract future-focussed individuals who believe in the vision of applying learning from the digital age to the market, whether that is in the social, public or private sector.  The  Digital Innovation  cell will focus on the collaborative cross-sectoral and cross-disciplinary opportunities created by the age of digital convergence. These sectors will include education (at all levels), health (in hospitals and at home), media (convergence think and do tank) design (for all sectors), manufacturing, marketing, professional/financial services and e-security (privacy and identity).  It will enable companies and public bodies to create effective digital strategies for a new service or product leading to competitive advantage. Wider social benefits will come from the opportunities that the personalised approach of internet based technologies give to engage with the digitally and socially excluded both locally and globally.  digital.warwick.ac.uk /Digital-Innovation/
Digital Product Lifecycle Management Prof. Darek Ceglarek The goal is to develop a fundamental math-based design and manufacturing tools based on integration of the CAD/CAM and statistical analysis of data to evaluate life-cycle performance of the manufacturing enterprise systems (MES).  It brings together research on manufacturing system CAD/CAM models, statistical methods for design, control, and diagnostics of multistage manufacturing processes, analysis of warranty and service data. In doing so we aim to address the following areas: Modelling :   Product and production system decomposition and analysis using the concepts of product/process key characteristics, their relationship and causalities; Design :   Application of the developed models towards: manufacturing system design evaluation and optimization/synthesis in early design phases; and distributed sensing system/network optimization.  Manufacturing :  Application of the developed models towards: root cause diagnosis of manufacturing variability by integrating models of data sets with efficient CAD/CAM models of manufacturing systems Field  Life :  The objective is to develop and implement a generic Data-driven  Design-Service Lifecycle  methodology for analysis, diagnosis and control of product field performance by integrating field data (service and warranty) with manufacturing measurements and design information.  digital.warwick.ac.uk /Digital-Product-Lifecycle-Management/
Informatics & Virtual Reality Prof. Vinesh Raja The Informatics Group, has a mission to understand and extend the theory of data capture and extraction of information and wisdom with a particular focus in the engineering, manufacturing and healthcare sectors.   Engineering informatics deals with customer requirements data and product lifecycle data; manufacturing informatics focuses on process data concerning factory design and layout, machining and assembly processes; whereas healthcare informatics is concerned with data for demographics, patient records, Picture Archiving and Communications Systems, remote healthcare monitoring, diagnosis, treatment planning and surgery planning. Current research projects include: IROMS: flexible, re-configurable, fault-tolerant and eco and user-friendly manufacturing systems that can react to customer needs INTUITION: virtual reality and virtual environments for future workspaces IWARD: a robot swarm delivering support to oversee activities in healthcare  PhD projects: modelling soft tissues for haptics applications such as virtual surgery digital.warwick.ac.uk /Informatics-and-Virtual-Reality/
Applied Neuroimaging Prof. Gemma Calvert The group’s remit is to apply techniques developed from the field of cognitive neuroscience to help industry better understand the consumer’s brain. With over 10 years experience in neuromarketing, the group combines expertise in the techniques of functional magnetic resonance imaging (FMRI), psychophysics and electroencephalography (EEG) to help marketers, advertisers and manufacturers with new product development, effective communication and prediction of consumer behaviour. Members of the group span a large number of departments including the Warwick Medical School (specialising in virtual reality fMRI), Psychology, Statistics, Physics and the School of Engineering. In addition, working in close collaboration with the Warwick Business School, the group is using FMRI to elucidate irrational behaviour in financial decision making – a pursuit recently termed Neuroeconomics. Based in the new International Digital Laboratory, the facilities will include a new 3T flat-bed MR scanner, eye-tracking and portable EEG capability, and behavioural testing suites. In addition, the next phase of the Digital Laboratory will house the world’s first vertical head-only 3T MR scanner – allowing vastly improved capacity for taste, olfaction and navigation in virtual and real sensory environments.  digital.warwick.ac.uk /Applied-Neuroimaging/
Simulation & Modelling Prof. Rajat Roy The Simulation and Modelling team, led by Professor Rajat Roy, specialises in the design, analysis and re-engineering of manufacturing and service systems and business processes using computer models to capture and study system behaviour.  This process improvement work meant one partner improved its customer service level from about 80 per cent delivery within two weeks to nearly 100 per cent within a week, reduced manufacturing cycles from four weeks to one week and its inventory cost by about 50 per cent, enhanced productivity by approximately 20 per cent, and very substantially increased its turnover and return on sales. The team has developed expertise in a range of other modelling tools and techniques to support R&D and to analyse and provide innovative solutions to improve the operational efficiency of partner organisations. Examples include the analysis, control and management of operational complexity arising from high levels of product variety and introducing concepts of mass customisation; analysis, characterisation and prediction of cosmetic surface defects in automotive body panels; development and implementation of a 200-user information model for the capture, re-use and effective communication of manufacturing process data; supporting a start-up company in the development of an intelligent web-based B2B service product for cost management.  digital.warwick.ac.uk /Simulation-and-Modelling/
Systems of Systems Dr R. Peter Jones To meet customer and legislative demands, products such as cars, boats, trains and aircraft, require increasingly sophisticated and complex electrical and electronic systems. This project has developed methods and tools for the development and test of complex distributed electronic systems to address software integration and validation challenges within short development lifecycles. Additionally, the work of the team covered aspects of technology selection and simulation of Human-Machine Interfaces (HMI) and intelligent recognition of the environment external to the vehicle. Designed and delivered a modular automotive electronics training programme for partner companies  New automotive validation research programme developed and an Electrical Validation Guild formed to enable technology transfer  New diagnostics methods developed and a technology transfer project defined with a major diagnostics supplier  New agile software integration methods and software planning tools developed and applied to vehicle and Intelligent Transportation System projects  digital.warwick.ac.uk /System-of-Systems/
Visualisation Prof. Alan Chalmers The  Visualisation  team is working to create “Real Virtuality”: high fidelity virtual environments which provide the same perceptual response from viewers as if they were actually present, or “there” in the real scene being portrayed (also known as there-reality). A human's perception of the real world is more than just what we see, and thus real virtuality may need to include visual, aural, smell, touch and even taste, to achieve the appropriate level of perceptual realism.  A key technical challenge in computing real virtuality is that of overall bandwidth to capture, store, transmit and deliver real world modalities to a virtual environment naturally and in real-time.  Real virtuality has applications in many fields, Currently the Visualisation Group is investigating: healthcare  product design  architecture  treatment of phobias  cultural heritage  serious gaming  digital.warwick.ac.uk /Visualisation/
Contact us and keep in touch Leigh Blount Project Administrator 02476 574299 [email_address] digital.warwick.ac.uk/  www.linkedin.com/in/digitallab   www.new.facebook.com / Digital-Laboratory

More Related Content

DOCX
Lisa Pepi Resume
PDF
Virtual Reality Training in Smart Factory A Perspective View
PDF
Focus magazine cloud article
PDF
IUPUI SOIC Grad Programs
PDF
IEEE Digital Senses Initiative - Standards Activities 3/30/2017
PDF
Electronics Engineering Technology Careers Guide - Intelligent Partners
PDF
Transforming Healthcare Industry by Implementing Cloud Computing
Lisa Pepi Resume
Virtual Reality Training in Smart Factory A Perspective View
Focus magazine cloud article
IUPUI SOIC Grad Programs
IEEE Digital Senses Initiative - Standards Activities 3/30/2017
Electronics Engineering Technology Careers Guide - Intelligent Partners
Transforming Healthcare Industry by Implementing Cloud Computing

What's hot (8)

PDF
Case_Study_DocCare_EN.PDF
PPT
Thesis Defense MBI
PDF
i3B newsletter - May 2017
PDF
Anti-Counterfeit Packaging Technologies
PDF
Codesafe Voucher Report Final Feb
PDF
Pradeep banerji cv-(2020)
PDF
The Future of Artificial Intelligence and Quality Management in Hospitals By....
PDF
International Journal of Engineering Research and Development
Case_Study_DocCare_EN.PDF
Thesis Defense MBI
i3B newsletter - May 2017
Anti-Counterfeit Packaging Technologies
Codesafe Voucher Report Final Feb
Pradeep banerji cv-(2020)
The Future of Artificial Intelligence and Quality Management in Hospitals By....
International Journal of Engineering Research and Development
Ad

Viewers also liked (20)

PPT
ViBRANT Project Overview
PPTX
Molecular profiling 2012
PPTX
Mobile lab app
PDF
Translational Informatics in the Pre-Competitive Era
PPTX
EDF2014: Paul Groth, Department of Computer Science & The Network Institute, ...
PPT
Foundations for Discovery Informatics
PPT
Presentacion
PPT
Semantic data mining of literature
PPTX
Simagis for healthcare
PPTX
pptx - Preventing Sepsis: Artificial Intelligence, Knowledge ...
PPTX
Xu Xing: EasyGenomics – Next Generation Bioinformatics on the Cloud
PPT
Literature mining and large-scale data integration
PDF
Data visualization for development
PPTX
Why Human Brain Cannot Score Her2 Cancer Biomarker
PDF
START LAB - Introduction of the MOBILE APP Edition by Olivier Verdin
PDF
Exposome & Expotype - Exploring new challenges for Health Informatics Researc...
PPTX
Epic2014 balancing
PPTX
Using Artificial Intelligence For Cytology Screening
PPT
The Do's and Don'ts of Data Mining
PPTX
AI is the Future of Drug Discovery
ViBRANT Project Overview
Molecular profiling 2012
Mobile lab app
Translational Informatics in the Pre-Competitive Era
EDF2014: Paul Groth, Department of Computer Science & The Network Institute, ...
Foundations for Discovery Informatics
Presentacion
Semantic data mining of literature
Simagis for healthcare
pptx - Preventing Sepsis: Artificial Intelligence, Knowledge ...
Xu Xing: EasyGenomics – Next Generation Bioinformatics on the Cloud
Literature mining and large-scale data integration
Data visualization for development
Why Human Brain Cannot Score Her2 Cancer Biomarker
START LAB - Introduction of the MOBILE APP Edition by Olivier Verdin
Exposome & Expotype - Exploring new challenges for Health Informatics Researc...
Epic2014 balancing
Using Artificial Intelligence For Cytology Screening
The Do's and Don'ts of Data Mining
AI is the Future of Drug Discovery
Ad

Similar to Digital Lab Research areas (20)

PPT
Knowledge Exchange Team
PDF
Accenture Labs Innovation Stories 2020
PDF
Revolutionary Technologies Transforming Digital Signage Systems: A Deep Dive ...
PPTX
SMAC
PDF
IMI Digital Business Brochure 2015
PPTX
Real Scan
PPTX
1.2.real scan.presentation
PDF
IMI Diploma in Digital Business Brochure
PPTX
Report ppt on Iet report ppt on industrial exposure training
PDF
BIG DATA AND RETAIL
PPSX
NIIT Immersive Learning Solutions - Where to Start
PPTX
602163399-Digital-twin-technology-SEMINAR-PPT.pptx
PDF
World's Most Innovative Tech Companies 2023.pdf
PDF
AI Product Manager @ Faculty.pdf
PDF
Personal care
DOCX
Presentation by anipriya p
PDF
towards an Intelligent enterprise ecosystem
PDF
Certificado de conclusao mbe
PPTX
saftey chip in the market for smart watch
PDF
Digital-Twin-Technology-A-Comprehensive-Report.pdf
Knowledge Exchange Team
Accenture Labs Innovation Stories 2020
Revolutionary Technologies Transforming Digital Signage Systems: A Deep Dive ...
SMAC
IMI Digital Business Brochure 2015
Real Scan
1.2.real scan.presentation
IMI Diploma in Digital Business Brochure
Report ppt on Iet report ppt on industrial exposure training
BIG DATA AND RETAIL
NIIT Immersive Learning Solutions - Where to Start
602163399-Digital-twin-technology-SEMINAR-PPT.pptx
World's Most Innovative Tech Companies 2023.pdf
AI Product Manager @ Faculty.pdf
Personal care
Presentation by anipriya p
towards an Intelligent enterprise ecosystem
Certificado de conclusao mbe
saftey chip in the market for smart watch
Digital-Twin-Technology-A-Comprehensive-Report.pdf

Recently uploaded (20)

PDF
Agricultural_Statistics_at_a_Glance_2022_0.pdf
PDF
Electronic commerce courselecture one. Pdf
PDF
Advanced methodologies resolving dimensionality complications for autism neur...
PDF
Reach Out and Touch Someone: Haptics and Empathic Computing
PPTX
A Presentation on Artificial Intelligence
PDF
Network Security Unit 5.pdf for BCA BBA.
PPTX
Detection-First SIEM: Rule Types, Dashboards, and Threat-Informed Strategy
PDF
Spectral efficient network and resource selection model in 5G networks
PDF
Machine learning based COVID-19 study performance prediction
PPTX
Effective Security Operations Center (SOC) A Modern, Strategic, and Threat-In...
PPT
Teaching material agriculture food technology
PPTX
Cloud computing and distributed systems.
PDF
The Rise and Fall of 3GPP – Time for a Sabbatical?
PDF
Peak of Data & AI Encore- AI for Metadata and Smarter Workflows
PPTX
20250228 LYD VKU AI Blended-Learning.pptx
PPTX
KOM of Painting work and Equipment Insulation REV00 update 25-dec.pptx
PDF
Diabetes mellitus diagnosis method based random forest with bat algorithm
PDF
Blue Purple Modern Animated Computer Science Presentation.pdf.pdf
PDF
Dropbox Q2 2025 Financial Results & Investor Presentation
PDF
Encapsulation_ Review paper, used for researhc scholars
Agricultural_Statistics_at_a_Glance_2022_0.pdf
Electronic commerce courselecture one. Pdf
Advanced methodologies resolving dimensionality complications for autism neur...
Reach Out and Touch Someone: Haptics and Empathic Computing
A Presentation on Artificial Intelligence
Network Security Unit 5.pdf for BCA BBA.
Detection-First SIEM: Rule Types, Dashboards, and Threat-Informed Strategy
Spectral efficient network and resource selection model in 5G networks
Machine learning based COVID-19 study performance prediction
Effective Security Operations Center (SOC) A Modern, Strategic, and Threat-In...
Teaching material agriculture food technology
Cloud computing and distributed systems.
The Rise and Fall of 3GPP – Time for a Sabbatical?
Peak of Data & AI Encore- AI for Metadata and Smarter Workflows
20250228 LYD VKU AI Blended-Learning.pptx
KOM of Painting work and Equipment Insulation REV00 update 25-dec.pptx
Diabetes mellitus diagnosis method based random forest with bat algorithm
Blue Purple Modern Animated Computer Science Presentation.pdf.pdf
Dropbox Q2 2025 Financial Results & Investor Presentation
Encapsulation_ Review paper, used for researhc scholars

Digital Lab Research areas

  • 1. The Digital Lab Come with us into tomorrow… Research Education Knowledge Transfer
  • 2. Small and Medium Sized Businesses As a small business you can gain advantage from accessing the Digital Lab SME programme. Our knowledge services are taken directly from the Digital Lab’s technologies and include: The SME Lab: a dedicated SME environment allowing your business to try out a range of demonstrators and leading edge technologies tailored for SMEs, with independent advice on the right solutions for your business. Regular seminars: providing updates on digital technologies and concepts and their current relevance to your business. Analysis sessions: to appreciate the special features of your business and identify relevant current and emerging digital technology solutions. Strategy discussions: individual workshops to review business opportunities and vulnerabilities brought about by digital technologies. In-business R&D: we can work with your business on collaborative research projects.
  • 3. Multi-disciplinary research, education and knowledge transfer areas Digital Product Life-cycle Management Simulation and Modelling e-Business Systems of Systems Experiential Engineering Informatics and Virtual Reality Visualisation Applied Neuroimaging Digital Innovation e-Security SERVICE SCIENCE HEALTHCARE SCIENCES DIGITAL MANUFACTURING Application Domains Integrating Technologies
  • 4. e-Business Dr. Jay Bal Exploring the role e-marketplaces can play in becoming economic hubs for regions and industry. The West Midlands Collaborative Commerce Marketplace hosts over 6,500 companies and helps them find new work, new partners to undertake work and provides virtual cabinet space to enable to work at low cost. www.wmccm.co.uk Martin King-Turner In partnership with industry, the regional development agency and over 3,000 members, the National B2B Centre is continually researching the latest e-Business solutions and technologies. The resulting knowledge is transferred to SMEs in the form of expert advice, workshops, seminars and briefings, website resources, and a monthly newsletter. Since its establishment in 2003 the National B2B Centre has helped over 1,000 companies exploit e-business - improving sales, profit margins and productivity www.nb2bc.co.uk
  • 5. e-Security Prof. Sadie Creese Tasked with becoming an internationally leading force in research, innovation and education. The scope of our research and innovation interests are broad including almost every aspect of security in cyberspace, the point of interface with the physical domain, the management of information security, the delivery of information assurance and the socio-political context in which e-Security exists. The following are examples of research challenges we are currently addressing: Securing data assets and preventing leakage Consent and revocation controls and personal privacy Security in dynamic wireless networks and self-adapting systems Trust management Tangibility of risk cyberspace Visualisation of security postures for non-experts High-integrity security testing methodologies Internet Threat Exposure Metrics digital.warwick.ac.uk /E-Security/
  • 6. Experiential Engineering Prof. Paul Jennings As we move further into the Digital Age, advanced digital techniques have a greater role to play in the design of the products we use and the environments we live, work and play in. It is important however that we don’t forget that these new products and environments will always be used and experienced by real people. For future products and spaces to be most successful, they need to be optimised to suit the subjective and emotional responses of their users. But to capture, understand and convert people’s thoughts into a form that is useful for designers and manufacturers is a significant research challenge. The Experiential Engineering team is taking on this challenge: they are a group of researchers who cross traditional academic boundaries, with expertise in engineering, design, physics and psychology.  Of particular interest to them is the use of structured evaluations, where customers or end-users can appraise products or environments, or representations of them, in a controlled and repeatable manner, often using simulation tools. But the way people appraise products in real life can differ from the way they appraise products in structured evaluations.  Therefore the team is leading research on the most appropriate levels of representation, context and interactivity for use in particular aspects of decision making. digital.warwick.ac.uk /Experiential-Engineering/
  • 7. Digital Innovation The Digital Lab provides the ideal base for the creation of a globally focused team to research, create and exploit new opportunities for and from the age of convergence. The deliverables will be digital media outcomes, explored within specific application domains and exploited to underpin future social, economic, technological and policy development. The aim is to create an emerging technology cell, led by experienced specialists in digital media and drawing on science, engineering, technology and medical expertise. It will attract future-focussed individuals who believe in the vision of applying learning from the digital age to the market, whether that is in the social, public or private sector. The Digital Innovation cell will focus on the collaborative cross-sectoral and cross-disciplinary opportunities created by the age of digital convergence. These sectors will include education (at all levels), health (in hospitals and at home), media (convergence think and do tank) design (for all sectors), manufacturing, marketing, professional/financial services and e-security (privacy and identity). It will enable companies and public bodies to create effective digital strategies for a new service or product leading to competitive advantage. Wider social benefits will come from the opportunities that the personalised approach of internet based technologies give to engage with the digitally and socially excluded both locally and globally. digital.warwick.ac.uk /Digital-Innovation/
  • 8. Digital Product Lifecycle Management Prof. Darek Ceglarek The goal is to develop a fundamental math-based design and manufacturing tools based on integration of the CAD/CAM and statistical analysis of data to evaluate life-cycle performance of the manufacturing enterprise systems (MES). It brings together research on manufacturing system CAD/CAM models, statistical methods for design, control, and diagnostics of multistage manufacturing processes, analysis of warranty and service data. In doing so we aim to address the following areas: Modelling : Product and production system decomposition and analysis using the concepts of product/process key characteristics, their relationship and causalities; Design : Application of the developed models towards: manufacturing system design evaluation and optimization/synthesis in early design phases; and distributed sensing system/network optimization. Manufacturing : Application of the developed models towards: root cause diagnosis of manufacturing variability by integrating models of data sets with efficient CAD/CAM models of manufacturing systems Field Life : The objective is to develop and implement a generic Data-driven Design-Service Lifecycle methodology for analysis, diagnosis and control of product field performance by integrating field data (service and warranty) with manufacturing measurements and design information. digital.warwick.ac.uk /Digital-Product-Lifecycle-Management/
  • 9. Informatics & Virtual Reality Prof. Vinesh Raja The Informatics Group, has a mission to understand and extend the theory of data capture and extraction of information and wisdom with a particular focus in the engineering, manufacturing and healthcare sectors. Engineering informatics deals with customer requirements data and product lifecycle data; manufacturing informatics focuses on process data concerning factory design and layout, machining and assembly processes; whereas healthcare informatics is concerned with data for demographics, patient records, Picture Archiving and Communications Systems, remote healthcare monitoring, diagnosis, treatment planning and surgery planning. Current research projects include: IROMS: flexible, re-configurable, fault-tolerant and eco and user-friendly manufacturing systems that can react to customer needs INTUITION: virtual reality and virtual environments for future workspaces IWARD: a robot swarm delivering support to oversee activities in healthcare PhD projects: modelling soft tissues for haptics applications such as virtual surgery digital.warwick.ac.uk /Informatics-and-Virtual-Reality/
  • 10. Applied Neuroimaging Prof. Gemma Calvert The group’s remit is to apply techniques developed from the field of cognitive neuroscience to help industry better understand the consumer’s brain. With over 10 years experience in neuromarketing, the group combines expertise in the techniques of functional magnetic resonance imaging (FMRI), psychophysics and electroencephalography (EEG) to help marketers, advertisers and manufacturers with new product development, effective communication and prediction of consumer behaviour. Members of the group span a large number of departments including the Warwick Medical School (specialising in virtual reality fMRI), Psychology, Statistics, Physics and the School of Engineering. In addition, working in close collaboration with the Warwick Business School, the group is using FMRI to elucidate irrational behaviour in financial decision making – a pursuit recently termed Neuroeconomics. Based in the new International Digital Laboratory, the facilities will include a new 3T flat-bed MR scanner, eye-tracking and portable EEG capability, and behavioural testing suites. In addition, the next phase of the Digital Laboratory will house the world’s first vertical head-only 3T MR scanner – allowing vastly improved capacity for taste, olfaction and navigation in virtual and real sensory environments. digital.warwick.ac.uk /Applied-Neuroimaging/
  • 11. Simulation & Modelling Prof. Rajat Roy The Simulation and Modelling team, led by Professor Rajat Roy, specialises in the design, analysis and re-engineering of manufacturing and service systems and business processes using computer models to capture and study system behaviour. This process improvement work meant one partner improved its customer service level from about 80 per cent delivery within two weeks to nearly 100 per cent within a week, reduced manufacturing cycles from four weeks to one week and its inventory cost by about 50 per cent, enhanced productivity by approximately 20 per cent, and very substantially increased its turnover and return on sales. The team has developed expertise in a range of other modelling tools and techniques to support R&D and to analyse and provide innovative solutions to improve the operational efficiency of partner organisations. Examples include the analysis, control and management of operational complexity arising from high levels of product variety and introducing concepts of mass customisation; analysis, characterisation and prediction of cosmetic surface defects in automotive body panels; development and implementation of a 200-user information model for the capture, re-use and effective communication of manufacturing process data; supporting a start-up company in the development of an intelligent web-based B2B service product for cost management. digital.warwick.ac.uk /Simulation-and-Modelling/
  • 12. Systems of Systems Dr R. Peter Jones To meet customer and legislative demands, products such as cars, boats, trains and aircraft, require increasingly sophisticated and complex electrical and electronic systems. This project has developed methods and tools for the development and test of complex distributed electronic systems to address software integration and validation challenges within short development lifecycles. Additionally, the work of the team covered aspects of technology selection and simulation of Human-Machine Interfaces (HMI) and intelligent recognition of the environment external to the vehicle. Designed and delivered a modular automotive electronics training programme for partner companies New automotive validation research programme developed and an Electrical Validation Guild formed to enable technology transfer New diagnostics methods developed and a technology transfer project defined with a major diagnostics supplier New agile software integration methods and software planning tools developed and applied to vehicle and Intelligent Transportation System projects digital.warwick.ac.uk /System-of-Systems/
  • 13. Visualisation Prof. Alan Chalmers The Visualisation team is working to create “Real Virtuality”: high fidelity virtual environments which provide the same perceptual response from viewers as if they were actually present, or “there” in the real scene being portrayed (also known as there-reality). A human's perception of the real world is more than just what we see, and thus real virtuality may need to include visual, aural, smell, touch and even taste, to achieve the appropriate level of perceptual realism. A key technical challenge in computing real virtuality is that of overall bandwidth to capture, store, transmit and deliver real world modalities to a virtual environment naturally and in real-time. Real virtuality has applications in many fields, Currently the Visualisation Group is investigating: healthcare product design architecture treatment of phobias cultural heritage serious gaming digital.warwick.ac.uk /Visualisation/
  • 14. Contact us and keep in touch Leigh Blount Project Administrator 02476 574299 [email_address] digital.warwick.ac.uk/ www.linkedin.com/in/digitallab www.new.facebook.com / Digital-Laboratory