Wired TDL Asset Mapping Guide
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The TDL Regional Asset Mapping Pack provides guidance for a TDL Institute event focused on enhancing regional innovation through asset mapping. It outlines five key categories of regional innovation assets: brainpower, innovation and entrepreneurship, branding, quality connected places, and civic collaboration, emphasizing the importance of networking these assets to drive innovation. The document also includes workshop exercises to identify and strengthen these assets within regions, aiming to foster effective collaborative communities.
Wired TDL Asset Mapping Guide
- 1. TDL Regional Asset Mapping Pack This Regional Asset Mapping Pack provides guidance to a TDL Institute held in Memphis,TN on March 18-19, 2008 Questions? Please contact: Ed Morrison, Purdue Center for Regional Development, edmorrison@purdue.edu Drawings are copyright Ed Morrison and distributed with a Creative Commons 3.0 Attribution License WIRED TDL Institute March 18-19, 2008 Your WIRED region:______________ Your Name:______________ Your e-mail:______________
- 2. Brainpower 21 Century Talent Innovation Entrepreneurship Branding Stories Quality, Connected Places Civic Collaboration Innovative Businesses CreativePeople DynamicClusters Hot Spots Regional Asset Mapping: Some Background Regional innovation assets fall into five categories or networks: 1. Brainpower: World class technical skills 2. Innovation and entrepreneurship: Networks needed to translate ideas and skills into successful businesses 3. Branding: Strong stories that position a place 4. Quality, connected places: Physical development that supports quality infrastructure and “hot spots” of innovation 5. Civic collaboration: A pattern of leadership skills and behaviors that promotes partnerships and fast experimentation 2
- 3. Low Low High High Opportunities Trust and collaboration Opportunity Zone Inflection Point Regional Asset Mapping: Some Background Innovation Productivity Prosperity Strategic Activities Strategic Outcomes Accelerating cycle Brainpower Innovation networks Quality, connected places Effective branding Collaborative leadership By connecting these assets in new, open networks of innovation, we will accelerate innovation.Thicker networks help us learn faster, spot opportunities faster and act faster. By connecting these assets in new, open networks of innovation, we will also expand opportunities. Asset mapping begins the process of strengthening these open innovation networks. 3
- 4. Interested Community Learning Community Innovating Community The objective is to evolve members toward the high level of trust and commitment needed to innovate Members: Share interests but do not work together on projects; limited sharing of information Members: Share information and may help each other on projects in a limited way; they do not share common objectives Members: Share goals of creating new value; deeply committed to helping each other on specific projects; share a common objective of regional transformation Focused, collaborative communities make open innovation networks effective Wired Bioscience Institute Regional Asset Mapping: Some Background As we learn to connect assets across regions, the Bioscience Institute will become a “watering hole” where innovative ideas are actively shaped and implemented. 4
- 5. Brainpower Assets Describe your region’s top three brainpower assets in TDL.These assets can be people, organizations, or initiatives. Brainpower Asset 1: Brainpower Asset 2: Brainpower Asset 3: Other miscellaneous thoughts... Workshop Exercise 1: Brainpower Assets 5
- 6. Innovation Assets Describe your region’s top three innovation assets in TDL.These assets translate ideas into businesses.They can be people, organizations, or initiatives. Innovation Asset 1: Innovation Asset 2: Innovation Asset 3: Other miscellaneous thoughts... Workshop Exercise 2: Innovation Assets 6
- 7. Branding Assets Describe your region’s top three branding assets in TDL.These assets represent the most powerful way for you to tell the story of your region in biosciences. They can be people, organizations, or initiatives. Branding Asset 1: Branding Asset 2: Branding Asset 3: Other miscellaneous thoughts... Workshop Exercise 3: Branding Assets 7
- 8. Quality, connected places Describe your region’s top three physical development assets in TDL.These assets could be facilities, infrastructure, people skilled in physical development, organizations, or initiatives. Quality Connected Place Asset 1: Quality Connected Asset 2: Quality Connected Asset 3: Other miscellaneous thoughts... Workshop Exercise 4: Quality, Connected Places 8
- 9. Collaboration Assets Describe your region’s top three collaboration assets in TDL.These assets could be people, processes, networks, organizations, or initiatives that focus and align resources. Collaboration Asset 1: Collaboration Asset 2: Collaboration Asset 3: Other miscellaneous thoughts... Workshop Exercise 5: Collaboration Assets 9
- 10. Your Next Steps Outline some specific steps you can take to strengthen our asset map of TDL regions. Steps ByWhen? 1 2 3 4 5 Workshop Exercise 6: Your Next Steps 10
- 11. Our Next Steps 1. Capture the information from the Asset Mapping exercise and transfer it to the Knowledge Bank section of our collaborative web space. 2. Add additional assets by completing forms on the Collaborative Workspace 3. Look for new patterns of opportunity emerging from the assets 4. Questions? Contact Ed Morrison: edmorrison@purdue.edu 11