Wit Software TeDx Edges

The document discusses how companies can differentiate themselves in the marketplace. It argues that the only way to stand out is by combining different fields in unexpected ways. As an example, it cites artists who blended rock music with classical (Mike Oldfield) and games with collectible cards (Magic: The Gathering). The document also predicts that Portuguese culture and language will spread globally as the Portuguese tend to accept differences, adapt well outside Portugal, and are ingenious at problem-solving. It foresees Portugal becoming a global "brand" as Portuguese people lead multicultural teams and create new products that blend fields in original ways.