Womma pres slides-rh_111711
- 1. Verizon Wireless | INTEGRATED MARKETING Bridging Online and Offline Word of Mouth Rowan Harper Danielle Gorsha Travis Freeman MODAL MODAL MODAL Beth Tourek VERIZON WIRELESS
- 2. Talk to us Beth Tourek: @btourek Rowan Harper: @rowanharper Danielle Gorsha: @daniellegorsha Travis Freeman: @travisfreeman VerizonInsider.com: @VerizonInsider
- 3. "Through using technology to bridge the gap between online and offline programs, brands will create richer experiences that inspire consumers to converse and engage with them as they would a person." -360i report
- 4. WOM offline WOM online Building bridges
- 5. From a national brand
- 9. Build a successful bridge
- 10. “From online to offline to online again, social consumers are checking into businesses, fusing online and offline engagement and influencing behavior and decisions in the process.“ - Brian Solis principal at Altimeter Group
- 11. True Engagement The power of a 2-way conversation
- 12. WOM offline WOM online A conversation hub
- 13. The bridge
- 14. A home for all this Facebook programs Events Concerts Sports Blogs Sweepstakes Twier programs Gaming Appearances QR code programs Sponsorships Photo Galleries
- 16. Pre-event Post Event Facebook Gallery posts Blog Tweets Facebook Eblasts Offline recaps event Sharing Sharing How we engage
- 17. Relatable
- 18. Relatable generate a highly individualized experience that connects with each user on a deep, personal level
- 19. Choose the group you belong to, and join the team
- 21. Actionable
- 22. Actionable motivate users to a desired action by clearly communicating with impact and precision
- 23. Denver Broncos fans take action and stay connected
- 24. Sharable
- 25. Sharable Enable your customers and fans to share as they please
- 26. Share the things you care most deeply about
- 27. Share a clever game
- 29. Memorable
- 30. Memorable Keep offline events alive online aer the event is over
- 31. Soccer clinic participants can share the experience
- 32. Customers and fans share their appreciation
- 33. Measurable
- 34. Measurable develop a reporting infrastructure that addresses both short-term and long-term engagement goals.
- 35. A growing community Current Verizon Insiders: 129,773 A 101% year-over-year increase
- 36. Representing all mobile providers 40% of Insiders are non-customers
- 37. But with ongoing conversions
- 38. Our Insiders Verizon Insiders are more “active” customers
- 40. Q&A Beth Tourek: @btourek Rowan Harper: @rowanharper Danielle Gorsha: @daniellegorsha Travis Freeman: @travisfreeman VerizonInsider.com: @VerizonInsider