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WordPress As a Career
      Jesse Friedman
Jesse Friedman - @professor
  Author   •   Speaker   •   Professor   •   Developer
wdgwp.com/onamazon
WordPress as a Career and Intro to Theming
@professor
facebook.com/wordpressandweb

Giving away 10 copies of Web Designers Guide to WordPress to the next 200 likes
launch.wdgwp.com/the-raffle/
Agenda
• Why WordPress               • Build Process
• WordPress in the Wild       • Activating a Theme
• Installing WordPress        • Integrating Plugins
• Media                       • Putting a Site Live
• Site Architecture           • WordPress Theming (code)
• Continuing Education        • Maintaining Responsive Integrity
                              • Security

                                     on.fb.me/wpandweb | @professor
I can’t teach you WordPress
     Theming in 45 min




                   on.fb.me/wpandweb | @professor
I can’t teach my students WordPress
         Theming in 11 weeks


                      on.fb.me/wpandweb | @professor
I CAN teach you how to learn
         WordPress

                  on.fb.me/wpandweb | @professor
Why WordPress




                Get over 30% of BlueHost
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WordPress Powers 22 out of
 every 100 new domains

                      Get over 30% of BlueHost
                       bit.ly/blhstcoup
That’s 22% of the New Internet


                        Get over 30% of BlueHost
                         bit.ly/blhstcoup
wordpress.com


                Get over 30% of BlueHost
                 bit.ly/blhstcoup
WordPress powers over 50% of
    websites using a CMS

                       Get over 30% of BlueHost
                        bit.ly/blhstcoup
Essentially




              Get over 30% of BlueHost
               bit.ly/blhstcoup
Destroying




             Get over 30% of BlueHost
              bit.ly/blhstcoup
the Competition




                  Get over 30% of BlueHost
                   bit.ly/blhstcoup
In All Seriousness




                     Get over 30% of BlueHost
                      bit.ly/blhstcoup
In All Seriousness
• WordPress has a lower barrier of Entry




                                           Get over 30% of BlueHost
                                            bit.ly/blhstcoup
In All Seriousness
• WordPress has a lower barrier of Entry
• 10x more educational resources and events




                                              Get over 30% of BlueHost
                                               bit.ly/blhstcoup
In All Seriousness
• WordPress has a lower barrier of Entry
• 10x more educational resources and events
• Extremely easy to get started messing around




                                                 Get over 30% of BlueHost
                                                  bit.ly/blhstcoup
In All Seriousness
• WordPress has a lower barrier of Entry
• 10x more educational resources and events
• Extremely easy to get started messing around
• Nearly 20,000 plugins and many times that in Themes




                                                        Get over 30% of BlueHost
                                                         bit.ly/blhstcoup
In All Seriousness
• WordPress has a lower barrier of Entry
• 10x more educational resources and events
• Extremely easy to get started messing around
• Nearly 20,000 plugins and many times that in Themes
• No real limit to how many sites you can host or what you can accomplish



                                                               Get over 30% of BlueHost
                                                                bit.ly/blhstcoup
In All Seriousness
• WordPress has a lower barrier of Entry
• 10x more educational resources and events
• Extremely easy to get started messing around
• Nearly 20,000 plugins and many times that in Themes
• No real limit to how many sites you can host or what you can accomplish

• SIDE NOTE: I <3 Drupal (and it’s developers)
                                                               Get over 30% of BlueHost
                                                                bit.ly/blhstcoup
In All Seriousness




                     Get over 30% of BlueHost
                      bit.ly/blhstcoup
In All Seriousness

Think about your investment of
  time, money and resources

                           Get over 30% of BlueHost
                            bit.ly/blhstcoup
WordPress in The Wild




                    Get over 30% of BlueHost
                     bit.ly/blhstcoup
WordPress Powers nearly
 100,000,000 websites




                          Get over 30% of BlueHost
                           bit.ly/blhstcoup
WordPress Powers nearly
   100,000,000 websites


They are NOT all blogs

                            Get over 30% of BlueHost
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People May Argue This




                        Get over 30% of BlueHost
                         bit.ly/blhstcoup
The Truth Is




               Get over 30% of BlueHost
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The Truth Is



WordPress is a full fledged CMS
 and it’s not going anywhere

                          Get over 30% of BlueHost
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How do you Stand Your Ground?




                            Get over 30% of BlueHost
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Show Facts!




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Show Facts!


Show EXAMPLES


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WordPress as a Career and Intro to Theming
time.com
live.cnn.com
sanfrancisco.cbslocal.com
mashable.com
smashingmagazine.com
techcrunch.com
webdesignerdepot.com
archer-group.com
creativespaces.net.au
clouds365.com
jffdesign.com
Stand Your Ground!




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                      bit.ly/blhstcoup
Now That I’ve Got You To Drink The Kool-Aid




                                    Get over 30% of BlueHost
                                     bit.ly/blhstcoup
Now That I’ve Got You To Drink The Kool-Aid




                                    Get over 30% of BlueHost
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Now That I’ve Got You To Drink The Kool-Aid

 • WordPress is a full fledged CMS great for Blogging and Other Projects




                                                              Get over 30% of BlueHost
                                                               bit.ly/blhstcoup
Now That I’ve Got You To Drink The Kool-Aid

 • WordPress is a full fledged CMS great for Blogging and Other Projects
 • It’s fast, secure and highly reliable




                                                              Get over 30% of BlueHost
                                                               bit.ly/blhstcoup
Now That I’ve Got You To Drink The Kool-Aid

 • WordPress is a full fledged CMS great for Blogging and Other Projects
 • It’s fast, secure and highly reliable
 • Support from thousands of developers around the world




                                                              Get over 30% of BlueHost
                                                               bit.ly/blhstcoup
Now That I’ve Got You To Drink The Kool-Aid

 • WordPress is a full fledged CMS great for Blogging and Other Projects
 • It’s fast, secure and highly reliable
 • Support from thousands of developers around the world
 • Proven to work!




                                                              Get over 30% of BlueHost
                                                               bit.ly/blhstcoup
Now That I’ve Got You To Drink The Kool-Aid

 • WordPress is a full fledged CMS great for Blogging and Other Projects
 • It’s fast, secure and highly reliable
 • Support from thousands of developers around the world
 • Proven to work!
 • Plenty of educational resources and valuable information



                                                              Get over 30% of BlueHost
                                                               bit.ly/blhstcoup
How Do You Make Money?




                   Get over 30% of BlueHost
                    bit.ly/blhstcoup
How Do You Make Money?
•Client based web projects




                             Get over 30% of BlueHost
                              bit.ly/blhstcoup
How Do You Make Money?
•Client based web projects
  • Getting that project will be easier, using the power of WordPress




                                                                Get over 30% of BlueHost
                                                                 bit.ly/blhstcoup
How Do You Make Money?
•Client based web projects
  • Getting that project will be easier, using the power of WordPress
•Designing only




                                                                Get over 30% of BlueHost
                                                                 bit.ly/blhstcoup
How Do You Make Money?
•Client based web projects
  • Getting that project will be easier, using the power of WordPress
•Designing only
  • You don’t need to know how to develop just be familiar




                                                                Get over 30% of BlueHost
                                                                 bit.ly/blhstcoup
How Do You Make Money?
•Client based web projects
  • Getting that project will be easier, using the power of WordPress
•Designing only
  • You don’t need to know how to develop just be familiar
•Partner with a Developer


                                                                Get over 30% of BlueHost
                                                                 bit.ly/blhstcoup
How Do You Make Money?
•Client based web projects
  • Getting that project will be easier, using the power of WordPress
•Designing only
  • You don’t need to know how to develop just be familiar
•Partner with a Developer
•Submitting to a repository

                                                                Get over 30% of BlueHost
                                                                 bit.ly/blhstcoup
How Do You Make Money?
•Client based web projects
  • Getting that project will be easier, using the power of WordPress
•Designing only
  • You don’t need to know how to develop just be familiar
•Partner with a Developer
•Submitting to a repository
  • WordPress.org, ThemeForest
                                                                Get over 30% of BlueHost
                                                                 bit.ly/blhstcoup
How Do You Make Money?
•Client based web projects
  • Getting that project will be easier, using the power of WordPress
•Designing only
  • You don’t need to know how to develop just be familiar
•Partner with a Developer
•Submitting to a repository
  • WordPress.org, ThemeForest
•Writing, Speaking, Consulting                                  Get over 30% of BlueHost
                                                                 bit.ly/blhstcoup
Installation




               Get over 30% of BlueHost
                bit.ly/blhstcoup
Installation is Fast and Simple




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                            bit.ly/blhstcoup
The One Click Install




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                         bit.ly/blhstcoup
Next Steps
• Activate Theme of choice
• Install and Activate Necessary Plugins
• Install content
• Theme over content
• BUILD IN THE BROWSER
• Launch


                                           Get over 30% of BlueHost
                                            bit.ly/blhstcoup
Demo


       Get over 30% of BlueHost
        bit.ly/blhstcoup
Site Architecture
   Getting Organized
                       on.fb.me/wpandweb | @professor
Categories              Tags
    Custom Taxonomies
            Taxonomy
       A Way To Group Things Together

                                on.fb.me/wpandweb | @professor
Pets
Broader Terms = Categories
Mammals
Slightly More Specific Terms = Child Categories
Reptiles and Amphibians
Slightly More Specific Terms = Child Categories
Birds
Slightly More Specific Terms = Child Categories
Fish
Slightly More Specific Terms = Child Categories
Tags
Should Be Used To Link Things Outside Broad Terms
(likes)   Water
Should Be Used To Link Things Outside Broad Terms
Tags: “Hops”
Should Be Used To Link Things Outside Broad Terms
Tail
Should Be Used To Link Things Outside Broad Terms
Articles
Tutorials             Interviews               Reviews                     Rants
             HTML
                                       HTML
                CSS
                                         RWD
                                                               WordPress

                                                         CSS
                              jQuery




            Translating This to Posts
                    Categories and Tags Working Together
Demo


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        bit.ly/blhstcoup
Image Resizing
Taking Control of Your Media

                        on.fb.me/wpandweb | @professor
Hard



                              Soft


Hard vs Soft Cropping
 This is universal throughout WordPress

                              on.fb.me/wpandweb | @professor
Media Settings
Changing Cropping Sizes of All Images Uploaded

                                 on.fb.me/wpandweb | @professor
Featured Images
  a.k.a. Post Thumbnails

                       on.fb.me/wpandweb | @professor
Featured Images
 Defining Names and Sizes


                      on.fb.me/wpandweb | @professor
Featured Images
 Displaying Featured Images


                        on.fb.me/wpandweb | @professor
Demo


       Get over 30% of BlueHost
        bit.ly/blhstcoup
Support




          on.fb.me/wpandweb | @professor
Support




          on.fb.me/wpandweb | @professor
Support




          on.fb.me/wpandweb | @professor
Support




          on.fb.me/wpandweb | @professor
Support




          on.fb.me/wpandweb | @professor
WordPress Theming
     Jesse Friedman
Build Process




           on.fb.me/wpandweb | @professor
Planning




           on.fb.me/wpandweb | @professor
Design




         on.fb.me/wpandweb | @professor
Development




         on.fb.me/wpandweb | @professor
Theme Build




         on.fb.me/wpandweb | @professor
on.fb.me/wpandweb | @professor
FRAMEWORKS,




         on.fb.me/wpandweb | @professor
FRAMEWORKS,
GRID SYSTEMS,




           on.fb.me/wpandweb | @professor
FRAMEWORKS,
GRID SYSTEMS,
ALL THAT STUFF,



            on.fb.me/wpandweb | @professor
FRAMEWORKS,
GRID SYSTEMS,
ALL THAT STUFF,
STILL WORKS!

            on.fb.me/wpandweb | @professor
Get Started Building a Theme




                  on.fb.me/wpandweb | @professor
Get Started Building a Theme


codex.wordpress.org/Site_Design_and_Layout




                          on.fb.me/wpandweb | @professor
Get Started Building a Theme




                  on.fb.me/wpandweb | @professor
Get Started Building a Theme


codex.wordpress.org/Theme_Development



                       on.fb.me/wpandweb | @professor
Tools




        on.fb.me/wpandweb | @professor
Themes




wordpress.org/extend/themes/twentyeleven

                         on.fb.me/wpandweb | @professor
Themes




themble.com/bones/


             on.fb.me/wpandweb | @professor
Content



codex.wordpress.org/Theme_Unit_Test


                       on.fb.me/wpandweb | @professor
Styles




codex.wordpress.org/CSS


                 on.fb.me/wpandweb | @professor
Converting into a Theme




                on.fb.me/wpandweb | @professor
Where Content Comes From




                on.fb.me/wpandweb | @professor
Where Content Shows Up




               on.fb.me/wpandweb | @professor
on.fb.me/wpandweb | @professor
REMEMBER IT’S JUST
   MARKUP
            on.fb.me/wpandweb | @professor
WordPress Calls




            on.fb.me/wpandweb | @professor
The Template Tag
  The Finished Product




                    on.fb.me/wpandweb | @professor
The Template Tag
   The Static HTML




                     on.fb.me/wpandweb | @professor
The Template Tag
   The Theme Code




                    on.fb.me/wpandweb | @professor
The Template Tag
 The Generated Markup




                  on.fb.me/wpandweb | @professor
The Loop




           on.fb.me/wpandweb | @professor
The Site



   on.fb.me/wpandweb | @professor
The loop




           Get over 30% of BlueHost
            bit.ly/blhstcoup
The Loop




           on.fb.me/wpandweb | @professor
Once You’ve Mastered
  These Two Steps


        +
              on.fb.me/wpandweb | @professor
functions.php



           on.fb.me/wpandweb | @professor
Maintaining Responsive Integrity




                    on.fb.me/wpandweb | @professor
Addressing the User Admin




                on.fb.me/wpandweb | @professor
Taking Control




           on.fb.me/wpandweb | @professor
Taking Control

WordPress wp_is_mobile();




                  on.fb.me/wpandweb | @professor
Taking Control

            WordPress wp_is_mobile();

<?php
	 if ( wp_is_mobile() ) the_post_thumbnail( 'post-thumb' );
	 else the_post_thumbnail ( 'post-large' );
?>




                                      on.fb.me/wpandweb | @professor
Taking More Control




              on.fb.me/wpandweb | @professor
Taking More Control
isiPhone()             isSamsungTablet()       iswebOS()
isBlackBerry()         isHTCtablet()           isbadaOS()
isHTC()                isMotorolaTablet()      isBREWOS()
isNexus()              isAsusTablet()          isChrome()
isDellStreak()         isNookTablet()          isDolfin()
isMotorola()           isAcerTablet()          isOpera()
isSamsung()            isYarvikTablet()        isSkyfire()
isSony()               isGenericTablet()       isIE()
isAsus()               isAndroidOS()           isFirefox()
isPalm()               isBlackBerryOS()        isBolt()
isGenericPhone()       isPalmOS()              isTeaShark()
isAcerTablet()         isSymbianOS()           isBlazer()
isYarvikTablet()       isWindowsMobileOS()     isSafari()
isGenericTablet()      isiOS()                 isMidori()
isBlackBerryTablet()   isFlashLiteOS()         isGenericBrowser()
isiPad()               isJavaOS()
isKindle()             isNokiaOS()

                                        on.fb.me/wpandweb | @professor
Create a Customized
        Environment



wordpress.org/extend/plugins/wp-mobile-detect/


                              on.fb.me/wpandweb | @professor
Don’t Forget it’s NOT Just Mobile




                     on.fb.me/wpandweb | @professor
Maintaining Responsive
       Integrity




               on.fb.me/wpandweb | @professor
Meet Responsive Robot



              on.fb.me/wpandweb | @professor
WordPress             Rest of the Internet




                       22%




        78%




WordPress Security
      Step 1. Understanding It

                             on.fb.me/wpandweb | @professor
99% of the time it’s
                            a lame password




WordPress Security
 Step 2. Identifying Vulnerabilities

                              on.fb.me/wpandweb | @professor
•Create hard passwords
•Assign “admin” user account “subscriber” level access
•Don’t post under any Administrator level account
•Change your table prefix from wp_ to something like abc123_
•Force SSL in the admin
   define('FORCE_SSL_ADMIN', true);
•Deny access to your wp-config.php file with .htaccess
•Remove your WP Version with
   remove_action('wp_head', 'wp_generator');




                WordPress Security
                      Step 3. Be Unpredictable

                                            on.fb.me/wpandweb | @professor
BACKUP
Step 4.
BACKUP
Step 5.
vaultpress.com


            on.fb.me/wpandweb | @professor
Jesse Friedman - @professor
  Author   •   Speaker   •   Professor   •   Developer
wdgwp.com/onamazon
@professor
WordPress as a Career and Intro to Theming
bit.ly/WP28days
                               use code JFRIEDMAN




                               bit.ly/WPadvanced
                               use code JFRIEDMAN



Thanks to thenounproject.com    on.fb.me/wpandweb | @professor
launch.wdgwp.com/the-raffle/

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WordPress as a Career and Intro to Theming

  • 1. WordPress As a Career Jesse Friedman
  • 2. Jesse Friedman - @professor Author • Speaker • Professor • Developer
  • 6. facebook.com/wordpressandweb Giving away 10 copies of Web Designers Guide to WordPress to the next 200 likes
  • 8. Agenda • Why WordPress • Build Process • WordPress in the Wild • Activating a Theme • Installing WordPress • Integrating Plugins • Media • Putting a Site Live • Site Architecture • WordPress Theming (code) • Continuing Education • Maintaining Responsive Integrity • Security on.fb.me/wpandweb | @professor
  • 9. I can’t teach you WordPress Theming in 45 min on.fb.me/wpandweb | @professor
  • 10. I can’t teach my students WordPress Theming in 11 weeks on.fb.me/wpandweb | @professor
  • 11. I CAN teach you how to learn WordPress on.fb.me/wpandweb | @professor
  • 12. Why WordPress Get over 30% of BlueHost bit.ly/blhstcoup
  • 13. WordPress Powers 22 out of every 100 new domains Get over 30% of BlueHost bit.ly/blhstcoup
  • 14. That’s 22% of the New Internet Get over 30% of BlueHost bit.ly/blhstcoup
  • 15. wordpress.com Get over 30% of BlueHost bit.ly/blhstcoup
  • 16. WordPress powers over 50% of websites using a CMS Get over 30% of BlueHost bit.ly/blhstcoup
  • 17. Essentially Get over 30% of BlueHost bit.ly/blhstcoup
  • 18. Destroying Get over 30% of BlueHost bit.ly/blhstcoup
  • 19. the Competition Get over 30% of BlueHost bit.ly/blhstcoup
  • 20. In All Seriousness Get over 30% of BlueHost bit.ly/blhstcoup
  • 21. In All Seriousness • WordPress has a lower barrier of Entry Get over 30% of BlueHost bit.ly/blhstcoup
  • 22. In All Seriousness • WordPress has a lower barrier of Entry • 10x more educational resources and events Get over 30% of BlueHost bit.ly/blhstcoup
  • 23. In All Seriousness • WordPress has a lower barrier of Entry • 10x more educational resources and events • Extremely easy to get started messing around Get over 30% of BlueHost bit.ly/blhstcoup
  • 24. In All Seriousness • WordPress has a lower barrier of Entry • 10x more educational resources and events • Extremely easy to get started messing around • Nearly 20,000 plugins and many times that in Themes Get over 30% of BlueHost bit.ly/blhstcoup
  • 25. In All Seriousness • WordPress has a lower barrier of Entry • 10x more educational resources and events • Extremely easy to get started messing around • Nearly 20,000 plugins and many times that in Themes • No real limit to how many sites you can host or what you can accomplish Get over 30% of BlueHost bit.ly/blhstcoup
  • 26. In All Seriousness • WordPress has a lower barrier of Entry • 10x more educational resources and events • Extremely easy to get started messing around • Nearly 20,000 plugins and many times that in Themes • No real limit to how many sites you can host or what you can accomplish • SIDE NOTE: I <3 Drupal (and it’s developers) Get over 30% of BlueHost bit.ly/blhstcoup
  • 27. In All Seriousness Get over 30% of BlueHost bit.ly/blhstcoup
  • 28. In All Seriousness Think about your investment of time, money and resources Get over 30% of BlueHost bit.ly/blhstcoup
  • 29. WordPress in The Wild Get over 30% of BlueHost bit.ly/blhstcoup
  • 30. WordPress Powers nearly 100,000,000 websites Get over 30% of BlueHost bit.ly/blhstcoup
  • 31. WordPress Powers nearly 100,000,000 websites They are NOT all blogs Get over 30% of BlueHost bit.ly/blhstcoup
  • 32. People May Argue This Get over 30% of BlueHost bit.ly/blhstcoup
  • 33. The Truth Is Get over 30% of BlueHost bit.ly/blhstcoup
  • 34. The Truth Is WordPress is a full fledged CMS and it’s not going anywhere Get over 30% of BlueHost bit.ly/blhstcoup
  • 35. How do you Stand Your Ground? Get over 30% of BlueHost bit.ly/blhstcoup
  • 36. Show Facts! Get over 30% of BlueHost bit.ly/blhstcoup
  • 37. Show Facts! Show EXAMPLES Get over 30% of BlueHost bit.ly/blhstcoup
  • 50. Stand Your Ground! Get over 30% of BlueHost bit.ly/blhstcoup
  • 51. Now That I’ve Got You To Drink The Kool-Aid Get over 30% of BlueHost bit.ly/blhstcoup
  • 52. Now That I’ve Got You To Drink The Kool-Aid Get over 30% of BlueHost bit.ly/blhstcoup
  • 53. Now That I’ve Got You To Drink The Kool-Aid • WordPress is a full fledged CMS great for Blogging and Other Projects Get over 30% of BlueHost bit.ly/blhstcoup
  • 54. Now That I’ve Got You To Drink The Kool-Aid • WordPress is a full fledged CMS great for Blogging and Other Projects • It’s fast, secure and highly reliable Get over 30% of BlueHost bit.ly/blhstcoup
  • 55. Now That I’ve Got You To Drink The Kool-Aid • WordPress is a full fledged CMS great for Blogging and Other Projects • It’s fast, secure and highly reliable • Support from thousands of developers around the world Get over 30% of BlueHost bit.ly/blhstcoup
  • 56. Now That I’ve Got You To Drink The Kool-Aid • WordPress is a full fledged CMS great for Blogging and Other Projects • It’s fast, secure and highly reliable • Support from thousands of developers around the world • Proven to work! Get over 30% of BlueHost bit.ly/blhstcoup
  • 57. Now That I’ve Got You To Drink The Kool-Aid • WordPress is a full fledged CMS great for Blogging and Other Projects • It’s fast, secure and highly reliable • Support from thousands of developers around the world • Proven to work! • Plenty of educational resources and valuable information Get over 30% of BlueHost bit.ly/blhstcoup
  • 58. How Do You Make Money? Get over 30% of BlueHost bit.ly/blhstcoup
  • 59. How Do You Make Money? •Client based web projects Get over 30% of BlueHost bit.ly/blhstcoup
  • 60. How Do You Make Money? •Client based web projects • Getting that project will be easier, using the power of WordPress Get over 30% of BlueHost bit.ly/blhstcoup
  • 61. How Do You Make Money? •Client based web projects • Getting that project will be easier, using the power of WordPress •Designing only Get over 30% of BlueHost bit.ly/blhstcoup
  • 62. How Do You Make Money? •Client based web projects • Getting that project will be easier, using the power of WordPress •Designing only • You don’t need to know how to develop just be familiar Get over 30% of BlueHost bit.ly/blhstcoup
  • 63. How Do You Make Money? •Client based web projects • Getting that project will be easier, using the power of WordPress •Designing only • You don’t need to know how to develop just be familiar •Partner with a Developer Get over 30% of BlueHost bit.ly/blhstcoup
  • 64. How Do You Make Money? •Client based web projects • Getting that project will be easier, using the power of WordPress •Designing only • You don’t need to know how to develop just be familiar •Partner with a Developer •Submitting to a repository Get over 30% of BlueHost bit.ly/blhstcoup
  • 65. How Do You Make Money? •Client based web projects • Getting that project will be easier, using the power of WordPress •Designing only • You don’t need to know how to develop just be familiar •Partner with a Developer •Submitting to a repository • WordPress.org, ThemeForest Get over 30% of BlueHost bit.ly/blhstcoup
  • 66. How Do You Make Money? •Client based web projects • Getting that project will be easier, using the power of WordPress •Designing only • You don’t need to know how to develop just be familiar •Partner with a Developer •Submitting to a repository • WordPress.org, ThemeForest •Writing, Speaking, Consulting Get over 30% of BlueHost bit.ly/blhstcoup
  • 67. Installation Get over 30% of BlueHost bit.ly/blhstcoup
  • 68. Installation is Fast and Simple Get over 30% of BlueHost bit.ly/blhstcoup
  • 69. The One Click Install Get over 30% of BlueHost bit.ly/blhstcoup
  • 70. Next Steps • Activate Theme of choice • Install and Activate Necessary Plugins • Install content • Theme over content • BUILD IN THE BROWSER • Launch Get over 30% of BlueHost bit.ly/blhstcoup
  • 71. Demo Get over 30% of BlueHost bit.ly/blhstcoup
  • 72. Site Architecture Getting Organized on.fb.me/wpandweb | @professor
  • 73. Categories Tags Custom Taxonomies Taxonomy A Way To Group Things Together on.fb.me/wpandweb | @professor
  • 74. Pets Broader Terms = Categories
  • 75. Mammals Slightly More Specific Terms = Child Categories
  • 76. Reptiles and Amphibians Slightly More Specific Terms = Child Categories
  • 77. Birds Slightly More Specific Terms = Child Categories
  • 78. Fish Slightly More Specific Terms = Child Categories
  • 79. Tags Should Be Used To Link Things Outside Broad Terms
  • 80. (likes) Water Should Be Used To Link Things Outside Broad Terms
  • 81. Tags: “Hops” Should Be Used To Link Things Outside Broad Terms
  • 82. Tail Should Be Used To Link Things Outside Broad Terms
  • 83. Articles Tutorials Interviews Reviews Rants HTML HTML CSS RWD WordPress CSS jQuery Translating This to Posts Categories and Tags Working Together
  • 84. Demo Get over 30% of BlueHost bit.ly/blhstcoup
  • 85. Image Resizing Taking Control of Your Media on.fb.me/wpandweb | @professor
  • 86. Hard Soft Hard vs Soft Cropping This is universal throughout WordPress on.fb.me/wpandweb | @professor
  • 87. Media Settings Changing Cropping Sizes of All Images Uploaded on.fb.me/wpandweb | @professor
  • 88. Featured Images a.k.a. Post Thumbnails on.fb.me/wpandweb | @professor
  • 89. Featured Images Defining Names and Sizes on.fb.me/wpandweb | @professor
  • 90. Featured Images Displaying Featured Images on.fb.me/wpandweb | @professor
  • 91. Demo Get over 30% of BlueHost bit.ly/blhstcoup
  • 92. Support on.fb.me/wpandweb | @professor
  • 93. Support on.fb.me/wpandweb | @professor
  • 94. Support on.fb.me/wpandweb | @professor
  • 95. Support on.fb.me/wpandweb | @professor
  • 96. Support on.fb.me/wpandweb | @professor
  • 97. WordPress Theming Jesse Friedman
  • 98. Build Process on.fb.me/wpandweb | @professor
  • 99. Planning on.fb.me/wpandweb | @professor
  • 100. Design on.fb.me/wpandweb | @professor
  • 101. Development on.fb.me/wpandweb | @professor
  • 102. Theme Build on.fb.me/wpandweb | @professor
  • 104. FRAMEWORKS, on.fb.me/wpandweb | @professor
  • 105. FRAMEWORKS, GRID SYSTEMS, on.fb.me/wpandweb | @professor
  • 106. FRAMEWORKS, GRID SYSTEMS, ALL THAT STUFF, on.fb.me/wpandweb | @professor
  • 107. FRAMEWORKS, GRID SYSTEMS, ALL THAT STUFF, STILL WORKS! on.fb.me/wpandweb | @professor
  • 108. Get Started Building a Theme on.fb.me/wpandweb | @professor
  • 109. Get Started Building a Theme codex.wordpress.org/Site_Design_and_Layout on.fb.me/wpandweb | @professor
  • 110. Get Started Building a Theme on.fb.me/wpandweb | @professor
  • 111. Get Started Building a Theme codex.wordpress.org/Theme_Development on.fb.me/wpandweb | @professor
  • 112. Tools on.fb.me/wpandweb | @professor
  • 113. Themes wordpress.org/extend/themes/twentyeleven on.fb.me/wpandweb | @professor
  • 114. Themes themble.com/bones/ on.fb.me/wpandweb | @professor
  • 115. Content codex.wordpress.org/Theme_Unit_Test on.fb.me/wpandweb | @professor
  • 116. Styles codex.wordpress.org/CSS on.fb.me/wpandweb | @professor
  • 117. Converting into a Theme on.fb.me/wpandweb | @professor
  • 118. Where Content Comes From on.fb.me/wpandweb | @professor
  • 119. Where Content Shows Up on.fb.me/wpandweb | @professor
  • 121. REMEMBER IT’S JUST MARKUP on.fb.me/wpandweb | @professor
  • 122. WordPress Calls on.fb.me/wpandweb | @professor
  • 123. The Template Tag The Finished Product on.fb.me/wpandweb | @professor
  • 124. The Template Tag The Static HTML on.fb.me/wpandweb | @professor
  • 125. The Template Tag The Theme Code on.fb.me/wpandweb | @professor
  • 126. The Template Tag The Generated Markup on.fb.me/wpandweb | @professor
  • 127. The Loop on.fb.me/wpandweb | @professor
  • 128. The Site on.fb.me/wpandweb | @professor
  • 129. The loop Get over 30% of BlueHost bit.ly/blhstcoup
  • 130. The Loop on.fb.me/wpandweb | @professor
  • 131. Once You’ve Mastered These Two Steps + on.fb.me/wpandweb | @professor
  • 132. functions.php on.fb.me/wpandweb | @professor
  • 133. Maintaining Responsive Integrity on.fb.me/wpandweb | @professor
  • 134. Addressing the User Admin on.fb.me/wpandweb | @professor
  • 135. Taking Control on.fb.me/wpandweb | @professor
  • 136. Taking Control WordPress wp_is_mobile(); on.fb.me/wpandweb | @professor
  • 137. Taking Control WordPress wp_is_mobile(); <?php if ( wp_is_mobile() ) the_post_thumbnail( 'post-thumb' ); else the_post_thumbnail ( 'post-large' ); ?> on.fb.me/wpandweb | @professor
  • 138. Taking More Control on.fb.me/wpandweb | @professor
  • 139. Taking More Control isiPhone() isSamsungTablet() iswebOS() isBlackBerry() isHTCtablet() isbadaOS() isHTC() isMotorolaTablet() isBREWOS() isNexus() isAsusTablet() isChrome() isDellStreak() isNookTablet() isDolfin() isMotorola() isAcerTablet() isOpera() isSamsung() isYarvikTablet() isSkyfire() isSony() isGenericTablet() isIE() isAsus() isAndroidOS() isFirefox() isPalm() isBlackBerryOS() isBolt() isGenericPhone() isPalmOS() isTeaShark() isAcerTablet() isSymbianOS() isBlazer() isYarvikTablet() isWindowsMobileOS() isSafari() isGenericTablet() isiOS() isMidori() isBlackBerryTablet() isFlashLiteOS() isGenericBrowser() isiPad() isJavaOS() isKindle() isNokiaOS() on.fb.me/wpandweb | @professor
  • 140. Create a Customized Environment wordpress.org/extend/plugins/wp-mobile-detect/ on.fb.me/wpandweb | @professor
  • 141. Don’t Forget it’s NOT Just Mobile on.fb.me/wpandweb | @professor
  • 142. Maintaining Responsive Integrity on.fb.me/wpandweb | @professor
  • 143. Meet Responsive Robot on.fb.me/wpandweb | @professor
  • 144. WordPress Rest of the Internet 22% 78% WordPress Security Step 1. Understanding It on.fb.me/wpandweb | @professor
  • 145. 99% of the time it’s a lame password WordPress Security Step 2. Identifying Vulnerabilities on.fb.me/wpandweb | @professor
  • 146. •Create hard passwords •Assign “admin” user account “subscriber” level access •Don’t post under any Administrator level account •Change your table prefix from wp_ to something like abc123_ •Force SSL in the admin define('FORCE_SSL_ADMIN', true); •Deny access to your wp-config.php file with .htaccess •Remove your WP Version with remove_action('wp_head', 'wp_generator'); WordPress Security Step 3. Be Unpredictable on.fb.me/wpandweb | @professor
  • 149. vaultpress.com on.fb.me/wpandweb | @professor
  • 150. Jesse Friedman - @professor Author • Speaker • Professor • Developer
  • 154. bit.ly/WP28days use code JFRIEDMAN bit.ly/WPadvanced use code JFRIEDMAN Thanks to thenounproject.com on.fb.me/wpandweb | @professor

Editor's Notes