WordPress as the Content Management System of Record

WordPress
The Content
Management
System of Record

Tomás Puig
Sr. Director, Labs
at WP Engine
@tnpuig
#CMSR

Introduction
The Current State of CMS
The CMSR in Action
Thoughts on Product

The purpose of this document is to
discuss the future of WordPress as an
advanced application and CMS
system. It was initially given at
WordCamp San Diego 2015.
@tnpuig #CMSR

Introduction
The Current State
The CMSR in Action
Thoughts on Product

For this talk we will be discussing
WordPress in the context of larger
websites.
@tnpuig #CMSR

For a decade the CMS has not
changed in use.
@tnpuig #CMSR

It is a computer application that allows
publishing, editing and modifying
content, organizing, deleting as well as
maintenance from a central interface.
(wikipedia)
@tnpuig #CMSR

@tnpuig #CMSR
Forrester Wave
Report Q1 2015

Major films like Forrester don’t even
admit WordPress’ existence in the
high end market.
@tnpuig #CMSR

The Landscape
The CMSR in Action
Thoughts on Product

For years, we’ve one had
one figurehead
broadcasting to many
people.

Today our customers communicate in a social
and connected way.

SUCCESSFUL CONTENT
IS ALL ABOUT CONTEXT.
Who will see it? When will they see it?Where does it live?
These are the questions that will help us reach the audiences we want with the messages
we want them to see (and the messages they want to see from us).

Many of these CMS options were built
before the explosion of new devices
hit the market.
@tnpuig #CMSR

To support 80% of mobile devices you
need to be available to 156 different
models.
@tnpuig #CMSR

WordPress as the Content Management System of Record

“Over the next five years, our goals
are around taking our next generation
of services, Instagram, Messenger,
WhatsApp and Search and helping
them connect billions of people and
become important businesses in their
own right.” (Zuckerberg)
http://seekingalpha.com/article/2607755-facebooks-fb-ceo-mark-zuckerberg-on-q3-2014-results-earnings-call-transcript
@tnpuig #CMSR

The future of multi content
ecosystems will be living in the
medium of which they were designed
for.
@tnpuig #CMSR

“Social media companies tell us
what to read based on what’s most
recent or most popular, We see it
differently. We count on editors and
artists, not clicks and shares, to
determine what’s important.”
(Snapchat)
@tnpuig #CMSR

So not only supporting the huge
proliferation of devices but
following industry practice of a
multiple applications strategy.
@tnpuig #CMSR

It is clear current CMS technology
does not allow access to all the
needed use cases required by
businesses in the coming years.
@tnpuig #CMSR

A new model of content system will
soon emerge into prominence to serve
needs in a more efficient way.
@tnpuig #CMSR

I like to call this the content
management system of record
(CMSR).
@tnpuig #CMSR

The “content management system of
record” (CMSR) will act as a source of
truth for content to flow into, be
modified, and output to any system
that needs to access it.
@tnpuig #CMSR

A rich environment for creatives and
editors that acts as an API for your
development teams.
@tnpuig #CMSR

Seamlessly marrying the technical
needs of developers with the ease of
use required by the content creators.
@tnpuig #CMSR

WordPress will become the universal
orchestration layer for rich content on
the web.
@tnpuig #CMSR

To truly be a (CMSR) it must
accomplish four major goals. (besides
the basics of scale, support, legal, and
other table stakes)
@tnpuig #CMSR

1. Content must flow freely in and out
of the system with minimal hassle.
@tnpuig #CMSR

2. It decrease the time to market (TTM)
of all content and device support.
@tnpuig #CMSR

3. Allow flexibility and creativity in the
display methods (both device and
viewing OS)
To be application and device
agnostic.
@tnpuig #CMSR

4. Provide a best in class content and
developer workflow that is not
overcomplicated.
@tnpuig #CMSR

WordPress is best positioned to be
used as the leading (CMSR). The
reason is threefold: Open source,
proven workflows, and huge market
adoption.
@tnpuig #CMSR

The Landscape
The CMSR in Action
Recent Developments
Thoughts on Product

Some fantastic examples of early
stage CMSR in action. Courtesy of
Krogsgard and Post Status.
@tnpuig #CMSR

Bloomberg Politics uses WordPress to
publish, but based on the front-end of
the website, you’d never know it.
@tnpuig #CMSR

Mashable uses WordPress to publish,
but their front-end is not WordPress at
all.
@tnpuig #CMSR

The New York Times uses the
WordPress REST API for a variety of
things. They are able to use the API in
combination with their proprietary
CMS.
@tnpuig #CMSR

So it is clear that besides WordPress
powering 23% of the internet it will
begin to power the CMSR revolution
as well.
@tnpuig #CMSR

The quickest way to gain users is to
have a product that disrupts the
market.
@tnpuig #CMSR

A disruptive innovation gives new
consumers access to product historically
only available to consumers with a lot of
money or skill.
(Andreesen)

It's a fabricated myth that disruptive
innovation is about destruction: It's
about creation
(Andreesen)

Disruptive innovation shrinks
inequality, by bringing to lower-income
consumers things that only richer
consumers had.
(Andreesen)

Rich people always had books, music,
clean clothes. Disruptive innovation
made these things available to many
more people.
(Andreesen)

Printing press disrupted books from
scribes; recorded music disrupted live
concerts in homes, washing machines
disrupted live-in maids.
(Andreesen)

A new product for a previously
underserved market it is typically
cheaper than existing product.
(Andreesen)
http://venturebeat.com/2014/12/02/marc-andreessen-teaches-startups-what-disruption-is-really-
about-in-17-tweets/

WordPress has and will continue to
disrupt the market and for that we
should be grateful.
@tnpuig #CMSR

WordPress as the Content Management System of Record

More Related Content

Similar to WordPress as the Content Management System of Record (20)

Recently uploaded (20)

WordPress as the Content Management System of Record