WordPress What Ya Need to Know: Branded
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The document provides tips and strategies for marketing startups. It discusses how in the beginning no one cares about a new startup except the founder's mom. It then outlines strategies for growing readership and engagement like building thought leadership, improving customer engagement, and getting media mentions. Specific tactics recommended include public relations, social media like Facebook, Pinterest, YouTube and Twitter, blogging, newsletters, webinars and more. It stresses listening to customers and focusing on the marketing funnel of acquisition, conversion and retention.
WordPress What Ya Need to Know: Branded
- 1. Marketing for Startups! In the beginning, no one cares.! Well, your mom cares. ! But that’s about it.!
- 2. Shira Abel, CEO Hunter & Bard! We Optimize Your Marketing! BEFORE AFTER DOUBLED VIEWS & REVENUE!
- 3. @shiraabel! Agenda! ! Layout options! ! What NOT to do! ! Plug-ins we like! ! How to grow your readership!
- 4. @shiraabel! Columns!
- 5. @shiraabel! What NOT to do!
- 6. @shiraabel! Must Have Plug-ins! ! Login lock! ! Wordpress SEO by Yoast! ! Statpress! ! Open external links in a new window! ! Outbrain! ! Google XML Sitemaps! ! Woopra! ! Sociable! ! Jetpack!
- 7. @shiraabel! HOW TO GROW YOUR READERSHIP!
- 8. @shiraabel! What is the GOAL of your blog?! 1! Build thought leadership! ! 2! Improve customer engagement! ! 3! Get media mentions & build SEO! Create an information communication 4! channel!
- 9. @shiraabel! The Holy Trinity of Marke8ng Online Earned Media / PR GOOD WRITING! SEO / Ads / Pull Marketing Affiliate
- 10. @shiraabel! Sample Tactics (not in order)! • PR (Media Kit recommended)! • White papers / Case studies! • Facebook ! • Peer review! • Pinterest! • Seeding posts! • YouTube! • Infographics! • Twitter! • Forum! • Quora! • E-book! • LinkedIn! • Webinars! • Blogging! • Community! • Newsletter! • Guest blogging ! • Google+! • Podcast! • Blog commenting! • Teleseminar! • Games! • Affiliate Marketing! • Forums! • Game elements (e.g. leader board, 80% signed up)!
- 11. @shiraabel! Watch the Funnel! Acquisition – ! Learns About Product! Conversion – ! Signs Up! Retention – ! Uses Product! WOM (Sharing)! Buys!
- 12. @shiraabel! GROW A COMMUNITY. PEOPLE CAN SEE WHEN YOU CARE.!
- 13. Hat tip:
- 14. @shiraabel! Take Aways! ! Marketing starts the second you have an idea for a product / service / business! ! Every tactic taken should be with a goal in mind! ! Social is more than just engagement – it’s listening and reacting to criticisms! ! Listen & respond, you’ll get a better product & happier customers! ! Opt-in is more powerful than push! ! Call to action gets you more ! ! Follow the trail to see where you’re losing people along the buying path! THANK YOU!
- 15. @shiraabel! References & Reads! ! ! http://www.toprankblog.com/2010/04/goals-business-blogging/! ! http://www.quora.com/Udemy/How-did-Udemy-get-11-000-courses-online-so-quickly ! ! http://www.amazon.com/Mountain-Three-Wolf-Short-Sleeve/product-reviews/B002HJ377A! ! http://www.amazon.com/BIC-Cristal-1-0mm-Black-MSLP16-Blk/dp/B004F9QBE6 ! ! http://www.youtube.com/watch?v=7QmCUDHpNzE ! ! http://www.youtube.com/watch?v=ZUG9qYTJMsI ! ! http://www.macadamia-apps.com/app-launch-7-mistakes-to-learn-from/ ! ! http://flowingdata.com/2011/09/18/yoda-pie-chart/ ! ! http://blog.bitly.com/post/9887686919/you-just-shared-a-link-how-long-will-people-pay! ! http://www.briansolis.com/2011/09/whats-the-r-o-i-a-framework-for-social-analytics/! ! http://www.slideshare.net/setlinger/altimeter-social-analytics081011final! ! Breakthrough Marketing Plans! ! http://www.seomoz.org/blog/tracking-the-roi-of-social-media! ! http://blog.inner-active.com/2011/04/a-complete-list-of-app-stores-across-all-mobile-platforms/! ! http://ideas.deloitte.ca/blog/2011/09/social-media-going-beyond-roi/! ! http://www.jeffbullas.com/2011/09/20/the-10-key-mistakes-many-bloggers-and-writers-make/! ! http://www.jeffbullas.com/2011/03/01/the-10-best-facebook-campaigns/! ! http://www.facebook-studio.com/! ! http://www.seomoz.org/blog/tracking-the-roi-of-social-media! ! http://marketingfortomorrow.com/tag/marketing-tone/ !