Wordpress - YES or NO
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The document discusses the advantages of using WordPress, highlighting its open-source nature, ease of setup, and flexibility for users, including customizability and extensive plugin options. It features case studies from both B2C and B2B businesses that successfully utilize WordPress for their websites. Additionally, it emphasizes WordPress's SEO-friendliness and safety despite noting that no system can guarantee 100% security.
Wordpress - YES or NO
- 1. WORDPRESS YES OR NO Meera Krishnan, Web Designer
- 2. Anyone Here Use WordPress? NO • Open Source • Security vulnerabilities YES • It’s FREE • 5 Reasons why you should use WordPress • 2 case studies; one B2C and another B2B • A short demo on how to set up WordPress and get it going
- 3. 5 WORDPRESS IS EASY TO SETUP, MANAGE, AND UPDATE.
- 4. • Ready to be used immediately after installation WORDPRESS IS EASY TO SETUP, MANAGE, AND UPDATE. 5
- 5. • Ready to be used immediately after installation • Completely customisable design WORDPRESS IS EASY TO SETUP, MANAGE, AND UPDATE. 5
- 6. • Ready to be used immediately after installation • Completely customisable design WORDPRESS IS EASY TO SETUP, MANAGE, AND UPDATE. https://wordpress.org/themes/getting-started/ https://make.wordpress.org/themes/ UPLOAD THEME FOR REVIEW JOIN THE REVIEW TEAM 5
- 7. • Ready to be used immediately after installation • Completely customisable design • Built in blog WORDPRESS IS EASY TO SETUP, MANAGE, AND UPDATE. 5
- 8. • Ready to be used immediately after installation • Completely customisable design • Built in blog • Use plugins to further extend the functionality of your website WORDPRESS IS EASY TO SETUP, MANAGE, AND UPDATE. 5
- 10. • It’s FREEWORDPRESS IS OPEN SOURCE 4
- 11. • It’s FREE • It’s mature WORDPRESS IS OPEN SOURCE REFINED TESTED ENHANCED 4
- 12. • It’s FREE • It’s mature • It has good support and an active community WORDPRESS IS OPEN SOURCE https://wordpress.org https://central.wordcamp.org/ https://www.facebook.com/wordcampmy 4
- 14. • It’s scalableWORDPRESS IS FLEXIBLE 3
- 15. • It’s scalable • Supports multi language sites WORDPRESS IS FLEXIBLE 3
- 16. • It’s scalable • Supports multi language sites • Allows multiple users and networks WORDPRESS IS FLEXIBLE 3
- 17. • It’s scalable • Supports multi language sites • Allows multiple users and networks WORDPRESS IS FLEXIBLE 3
- 18. • It’s scalable • Supports multi language sites • Allows multiple users and networks • Allows integrations via plugins WORDPRESS IS FLEXIBLE 3
- 19. • It’s scalable • Supports multi language sites • Allows multiple users and networks • Allows integrations via plugins • Responsive oriented themes WORDPRESS IS FLEXIBLE 3
- 20. 2 WORDPRESS IS SAFE & SECURE
- 21. • No such thing as 100% securityWORDPRESS IS SAFE & SECURE 2009 2011 2012 2
- 22. • No such thing as 100% security • Constant software updates WORDPRESS IS SAFE & SECURE 2
- 23. • No such thing as 100% security • Constant software updates • Be careful of plugins When was the plugin last updated? What is the plugin’s average rating? What does the plugin’s changelog indicate? WORDPRESS IS SAFE & SECURE 2
- 25. • Retained SEO features from the blogging platform days WORDPRESS MAKES SEO EASY 1
- 26. • Retained SEO features from the blogging platform days • Google loves Wordpress – WHY? WORDPRESS IS DESIGNED LOGICALLY WORDPRESS IS TEXT BASED WORDPRESS ALLOWS YOU TO HAVE UNIQUE SEO FOR EACH PAGE WORDPRESS CAN BE DESIGNED AS RESPONSIVE FOR ALL SMART DEVICES! WORDPRESS WAS ORIGINALLY CREATED AS THE ULTIMATE BLOGGER’S TOOL WORDPRESS MAKES SEO EASY 1
- 27. • Retained SEO features from the blogging platform days • Google loves Wordpress – WHY? • Yoast SEO plugin makes it easier WordPress automatically solves a ton of SEO issues. Google Engineer, Matt Cutts And with the free Yoast SEO plugin, your site will be even more search engine friendly WORDPRESS MAKES SEO EASY 1
- 28. QUIZ TIME
- 29. WHICH COMPANY DO YOU THINK USES WORDPRESS? The New York Times’ blogs cover everything imaginable, ranging from arts to economics. CNN hosts blogs for their many on-air personalities including Anderson Cooper and Dr. Sanjay Gupta. Forbes is a leading source for reliable business news and financial information. UPS’ Upside shares personal insights and perspective about the world’s largest transportation company. eBay Ink is your official source for information, opinion and perspective on eBay, Inc. PlayStation.Blog is where the people who create the PlayStation experience meet gamers & fans directly. Time is an American weekly news magazine published in New York City. Time has the world's largest circulation for a weekly news magazine, and has a readership of 25 million, 20 million of which are based in the United States. Tesoro is one of the largest independent refiners and marketers of petroleum products in the United States. BBC America is a digital cable and satellite televisio n network in the United States which is jointly owned by the BBC Worldwide and AMC Networks.
- 31. WHICH COMPANY DO YOU THINK USES WORDPRESS? The New York Times’ blogs cover everything imaginable, ranging from arts to economics. CNN hosts blogs for their many on-air personalities including Anderson Cooper and Dr. Sanjay Gupta. Forbes is a leading source for reliable business news and financial information. UPS’ Upside shares personal insights and perspective about the world’s largest transportation company. eBay Ink is your official source for information, opinion and perspective on eBay, Inc. PlayStation.Blog is where the people who create the PlayStation experience meet gamers & fans directly. Time is an American weekly news magazine published in New York City. Time has the world's largest circulation for a weekly news magazine, and has a readership of 25 million, 20 million of which are based in the United States. Tesoro is one of the largest independent refiners and marketers of petroleum products in the United States. BBC America is a digital cable and satellite televisio n network in the United States which is jointly owned by the BBC Worldwide and AMC Networks.
- 34. WHICH COMPANY DO YOU THINK USES WORDPRESS? The New York Times’ blogs cover everything imaginable, ranging from arts to economics. CNN hosts blogs for their many on-air personalities including Anderson Cooper and Dr. Sanjay Gupta. Forbes is a leading source for reliable business news and financial information. UPS’ Upside shares personal insights and perspective about the world’s largest transportation company. eBay Ink is your official source for information, opinion and perspective on eBay, Inc. PlayStation.Blog is where the people who create the PlayStation experience meet gamers & fans directly. Time is an American weekly news magazine published in New York City. Time has the world's largest circulation for a weekly news magazine, and has a readership of 25 million, 20 million of which are based in the United States. Tesoro is one of the largest independent refiners and marketers of petroleum products in the United States. BBC America is a digital cable and satellite televisio n network in the United States which is jointly owned by the BBC Worldwide and AMC Networks.
- 35. This is the official blog for IBM Recruitment, to provide an insider view of their company, their strategic vision, and what they have to offer as an employer. Samsung Digital Cameras & Camcorders Blog was launched in 2009 in order to improve the relationship and communication with their customers TechCrunch is a blog about technology start-ups and is one of the top technology blogs on the web. The Harvard Gazette is the official news outlet for Harvard University. Spotify is a Swedish commercial music streaming, podcast and video service that provides digital rights management-restricted content from record labels and media companies. Best Buy Co., Inc. is an American multinational consumer electronics corporation headquartered in Richfield, Minnesota, a Minneapolis suburb. Bata is a family-owned global footwear and fashio n accessory manufacturer and retailer with acting headquarters located in Lausanne, Switzerland. Facebook Newsroom is the official Facebook website. GV provides venture capital funding to bold new companies including Uber, Nest, Slack, Foundation Medicine, Flatiron Health, and One Medical Group.
- 36. CASE STUDY BUSINESS TO CONSUMER (B2C)
- 37. BOARDSHORTS.COM
- 38. BOARDSHORTS.COM Boardshorts.com is an ecommerce start-up based in San Francisco that sells boardshorts online. MISSION • To provide great merchandise • Create a painless shopping experience • incorporate useful tools for decision-making (like videos, infographics, and, reviews) SOLUTION They created their own ecommerce theme built entirely on WordPress that allows them • To have customer management in the backend • An inventory system and filters for sorting products. • To view the site in various devices COMMON PLUGINS • Yoast SEO • Responsive Slider • Contact Form 7
- 39. CASE STUDY BUSINESS TO BUSINESS (B2B)
- 40. EZYPAY.COM
- 41. EZYPAY.COM Ezypay is a recurring customer payment collection platform that instantly enables fast growing businesses to accept and manage recurring payments. MISSION • Make it easy for business owners to understand about our products • Generate sales online through the website SOLUTION We created a blog centered website whereby we have • pages to inform potential business on what we offer • a news page where we educate the public through case studies, articles and printable downloads • A signup form for businesses to join and start using our services • Websites for different countries that contain different information
- 42. EZYPAY.COM THEME • We used DIVI theme mainly because of its flexibility in designing pages. • Each country run on a child theme COMMON PLUGINS • Yoast SEO Premium • Contact Form 7 • Facebook • WordPress MU Domain Mapping • Google XML Sitemaps • Broken Link Checker • Ezypay Application Form Plugin • FeedBurner Form • Shareaholic • WP Smush
- 43. DEMO
- 44. IT’S SO EASY!
- 45. FAQS
Editor's Notes
- #5: Ready to be used immediately after installation No need to hunt down, install, and configure a long-list of add-ons
- #6: Completely customisable design acts as the engine for your website various themes that can change the look and feel of your website for example the goodstore wp theme is a shopping cart theme
- #7: Completely customisable design You can also build your own theme and upload it for review Or you can be a part of the review team
- #8: Built-in Blog was originally created as a blogging platform blogging capabilities are built-in and are easy to integrate Setting up RSS / email subscriptions to your blog commenting capabilities automatically adding the recommended blog posts
- #9: Use plugins to further extend the functionality of your website add an event calendar video gallery Facebook comments Add ecommerce cart Free or paid plugins
- #11: Open source meaning - no one owns it so no one is obligated to support it - Sounds like and used to be their biggest advantage - But now the community has grown with support all over the world 24 hours a day, 7 days a week. It’s free - was originally created as a blogging platform - it’s free from commercial restrictions and limitations - Can use anyway and anywhere and you have complete control
- #12: It’s mature Wordpress is over 12 years old It has been refined, tested and enhanced
- #13: It has good support and an active community You can connect on the official wordpress community online Or in person at any WordCamp events
- #15: It’s scalable If you have offices in more than one country, you might need to localise each websites You can use WP Multisite to creates sites for each country
- #16: Support multi language sites You can use plugins to allow multiple language on your site
- #17: Allows multiple users You can set-up multiple users for each website And assign access levels and capabilities to each user WP comes with 5 basic roles Administrator Editor Author Contributor Subscriber
- #18: Allows multiple users Using User Role Editor Plugin, you can create new roles So if someone leaves, you don’t have to worry about security – just remove them or block their access from the backend.
- #19: Allows integrations via plugins Need to bridge your website to a comprehensive mailing list? : add in Mailchimp plugin Need to sell products/services online? : add in WP Simple Paypal Shopping Cart Need to send leads from your website into your salesforce? : add WordPress-to-Lead for Salesforce CRM
- #20: Responsive oriented themes The latest WP themes are all made to fit into various screen sizes It would look good on a desktop, laptop or your mobile Once again it is also up to you on what things you would like to customize for each view
- #22: No such thing as 100% security - No one is ever going to be 100% safe on the Internet. All different types of websites can get attacked or hacked everyday. Just take a look at the following companies that have been victims to these issues: Lockheed Martin (US’s largest weapons manufacturer) - Most of these sites were not WordPress-based
- #23: Constant software updates Ensure that your wordpress is always updated to the latest version
- #24: Be careful of plugins The biggest culprit of Internet hacking on WordPress is more than likely WordPress plugins. Plugins run with administrator rights on your site. Only use plugins by people that you trust. Things to look for before installing a plugin When was the plugin last updated? The later the better. Pay careful attention to WordPress users ratings What is the plugins average rating? A bad rating is not good. What does the plugin’s changelog indicate? Are those new versions reliable?
- #26: Retained seo features from the blogging platform days WordPress started life as a blogging platform evolved into a robust content management system The amazing heritage that WordPress is famous for is its highly effective search engine optimisation (SEO) features This is how a wordpress website looked like in 2003 – ALL TEXT BASED
- #27: Google loves wordpress – why? Since Google is King of search engines it’s VERY important that Google Loves WordPress Google loves logical architecture in a website and WordPress is designed logically. Google loves text based websites and WordPress is text based. Google loves SEO and WordPress allows you to have unique SEO for each page Google loves mobile-friendly websites WordPress can be designed as Responsive for all smart devices! Google loves blogs WordPress was originally created as the ultimate blogger’s tool! - The most popular search engines actually prefer sites that are powered by WordPress because its framework is easy to crawl. In fact, Google’s Matt Cutts actually endorsed WordPress during WordCamp San Francisco 2009. His personal blog is on WordPress.
- #28: Yoast seo plugin makes it easier It’s free As Google Engineer Matt Cutts says, “WordPress automatically solves a ton of SEO issues.” And with the free Yoast SEO plugin, your site will be even more search engine friendly.
- #30: - Time Magazine Let look at the website
- #31: TIME Magazine chose to publish their People of the Year coverage on WordPress. It took them 2 weeks to complete the website Their main site time.com also runs on WordPress.
- #32: - BBC America Let look at the website
- #33: BBC America content was previously spread across 3-4 different content management systems. So they need to consolidate to one single platform With WP each show has the ability to have its own theme, which is basically a child theme of the main theme. the child theme are changed to match a show’s content and look & feel. And this is how the multisite looks like (next slide)
- #35: How about the others? Well they all use wp aither for their main websites or their blogs And there is more
- #43: Yoast SEO – we paid to get the premium version that allows us to do more things like manage redirects and tutorial videos for the entire plugin Contact Form 7 – pass information to the sales team’s common email Facebook – auto publish post from our blog to Facebook WordPress MU Domain Mapping - Map any blog on a WordPress website to another domain. Google XML Sitemaps - generate a special XML sitemap for each site Broken Link Checker - Checks blog/pages for broken links and missing images Ezypay Application Form Plugin – our signup form, created by Derek and Cayla FeedBurner Form - Add Google Feedburner® email subscription forms Shareaholic – add the share buttons for FB, LinkedIn, WP Smush - Reduce image file sizes, improve performance