Pillar 2 aims to encourage investment, technical cooperation, policy, education, awareness and extension related to soils. It addresses the lack of societal awareness of soils and lack of education that underlie unsustainable land management. Pillar 2 outputs include improving appreciation of soils through educational resources, outreach materials and engagement. It also supports soil policy development and sustainable soil management through initiatives like the EU Soil Expert Group and conferences. Pillar 2 strengthens scientific cooperation and technical exchange through funding programs and research calls. The overall goal is to foster investment and demonstrate returns to benefit society.