WorkCast Webinar and Webcast Platform
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The document outlines the Workcast platform's features and benefits for hosting superior webinars, webcasts, and online events. It discusses different packages available, including Present+, Producer+, and Enterprise+, each tailored to various event needs and budgets. Additionally, it highlights the platform's capabilities in event support, customization, analytics, and examples of successful case studies across different sectors.
WorkCast Webinar and Webcast Platform
- 1. Get Ready for Superior Webinars GET READY FOR SUPERIOR WEBINARS Get Ready for Superior Webinars
- 2. Get Ready for Superior Webinars AGENDA • The value of WorkCast: the best Webinar, Webcast & Online Event Platform • How can we help you succeed in online events? • How to get started
- 3. Get Ready for Superior Webinars Webinar Webcast Video Webcast Webex Audio Webinar Video Webinar Virtual Event Virtual Job Fair Online Conference Hybrid Conference eBroadcast eSeminar Podcast Online CPD eCPD Webinar Channel The WorkCast Online Events & Webinar Platform } TERMINOLOGY
- 4. Get Ready for Superior Webinars BARRIERSTOSUCCESS Branding - Maintaining design consistency Content - Using video, animation Logistics - Receiving effective event support Analytics - Inability to measure success Broadcast - Reliability of platform
- 5. Get Ready for Superior Webinars WORKCAST:KEYBENEFITS Total customization and branding: Webinars that look as good as your website Use all the features of PowerPoint to deliver webinars without compromize Run stress-free webinars. Pre- recorded, fully hosted with expert support Advanced analytics to gauge ROI Reliable webinars from any device. No plugins, no downloads, no apps
- 6. Get Ready for Superior Webinars HOWTOGETSTARTED 1. SELECT PACKAGE 2. SELECT SUPPORT YOUR TAILORED EVENT SOLUTION+ =
- 7. Get Ready for Superior Webinars PACKAGES One platform – three packages: PRESENT+ Starting From $145/month An easy to use Self-Service Webinar Solution 1000 attendees PRODUCER+ Starting From $595/month A Powerful Revenue Generation Tool for Sponsored Webinars 3000 attendees ENTERPRISE+ CALL A Complete Webcasting Solution For Online Events Unlimited attendees
- 8. Get Ready for Superior Webinars WHATAREYOUR OBJECTIVES? • Firstly, why are you running webinars? • To run successful webinars on a budget • To find a better webinar solution for my content • To increase webinar success rates • To generate revenue through webinars (sponsorship, PPV, CPD etc.) • To run high quality, bigger budget, events for my community
- 9. Get Ready for Superior Webinars EVENTTYPES • Marketing & lead generation webinars • Sponsored webinars • Hybrid Events • Virtual student recruitment fairs • CPD / CE webinars • Employee communications virtual event
- 10. Get Ready for Superior Webinars MARKETING&LEADGENERATIONWEBINARS • Initially trialed a PPU single monitored event • Progressed to a Bronze Monitored License • Over achieved by 135% expected registrations • Improved Lead qualification • Promoted thought leadership and brand • Integrated with Marketing
- 11. Get Ready for Superior Webinars MARKETING&LEADGENERATIONWEBINARS
- 12. Get Ready for Superior Webinars SPONSOREDWEBINARS • 3 Years a customer, over 300 events run on WorkCast • Elsevier sell sponsored webinars and access to their webinar channel • Over 200,000 registrations, 160,000 attendees • Enterprise License
- 13. Get Ready for Superior Webinars SPONSOREDWEBINARS
- 14. Get Ready for Superior Webinars HYBRIDEVENTS • 4 Years a customer • Live annual Conference with video and slides streamed to online version of the event • 500 attendees in the venue, 1800 viewers online during day • Deloitte sponsor the online event • provided sponsor access to WorkCast platform to reporting • WorkCast monitored and provided attendee support for the online event
- 15. Get Ready for Superior Webinars HYBRIDEVENTS
- 16. Get Ready for Superior Webinars VIRTUALOPENHOUSES • Over 20 Universities and Colleges run online events • University student and post graduate open days • WorkCast monitored and provided attendee support for the online event • License and support configured to deliver event that is reusable
- 17. Get Ready for Superior Webinars VIRTUALOPENHOUSES
- 18. Get Ready for Superior Webinars CE/CPDWEBINARS • Automate CE / CPD with webinars • Saves time and resources for the organizer • Improves experience and saves time for the user • More transparent and track-able for audit
- 19. Get Ready for Superior Webinars CE/CPDWEBINARS
- 20. Get Ready for Superior Webinars • 2 Day Virtual Event • 32 Individual sessions • Sponsored environment • CE/CPD for attendees • 3000 certificates issued in 48 Hours VIRTUALEVENT
- 21. Get Ready for Superior Webinars VIRTUALEVENT
- 22. Get Ready for Superior Webinars VIRTUALEVENT
- 23. Get Ready for Superior Webinars • Organizations have requirement to deliver regular learning content to subscribers • Need an easy way to produce and publish content to a secure portal in organized way • Require ability to track viewers progress through content to gauge ROI • Wanted to be able to mix live content with on demand content ONDEMANDLEARNINGCHANNELS
- 24. Get Ready for Superior Webinars ONDEMANDLEARNINGCHANNELS
- 25. Get Ready for Superior Webinars EMPLOYEECOMMUNICATIONVIRTUALEVENT • Event to overcome locational and hierarchical barriers to improve the ‘One Team’ ethos and the visibility of the leadership team • Staff spread across many countries • 4 Day event • Over 200 delegates from 25 countries • 651 hours of learning • Highly rated experience
- 26. Get Ready for Superior Webinars EMPLOYEECOMMUNICATIONVIRTUALEVENT
- 27. Get Ready for Superior Webinars CASESTUDIES
- 28. Get Ready for Superior Webinars CASESTUDIES/REEDELSEVIER THE CHALLENGE & REQUIREMENTS • Desire to create Digital Product and Revenue Stream around Webinars • Looking for Single platform for multiple event experiences THE WORKCAST PLATFORM SOLUTION • Replaced existing supplier • Platform serves over: • 50 Webinars over 20 Titles • 10 Online Conferences BENEFITS & OUTCOMES • Revenue of over $1Mn • Single platform for Commercial and Internal online events
- 29. Get Ready for Superior Webinars CASESTUDIES/REEDELSEVIER
- 30. Get Ready for Superior Webinars CASESTUDIES/UBMLIFESCIENCES –SPONSORED CEWEBINAR THE CHALLENGE & REQUIREMENTS • UBM Advanstar wanted to deliver CE webinar in conjunction with sponsor • Needed platform that could deliver branding and CE accreditation end to end in one workflow THE WORKCAST PLATFORM SOLUTION • Replaced existing supplier • Full branded workflow for UBM and sponsors • Platform delivers live and on demand webinars with automated CE certificates BENEFITS & OUTCOMES • Single platform for all CE webinars • 70% cost savings through license costs and effort required
- 31. Get Ready for Superior Webinars CASESTUDIES/UBMLIFESCIENCES –SPONSORED CEWEBINAR
- 32. Get Ready for Superior Webinars CASESTUDIES/HALOGEN THE CHALLENGE & REQUIREMENTS • Multinational software company • Deliver webinars to EMEA and AP regions • Required simulive events with high quality embedded slides, videos and demonstrations • Current toolset couldn’t deliver on requirements THE WORKCAST PLATFORM SOLUTION • WorkCast Platform enabled Halogen to pre-record and upload presentations to deliver • Simulive events • Highly animated and branded slides • Embedded videos & demonstrations • Allowed full branding of event workflow BENEFITS & OUTCOMES • Replaced existing supplier • Fully branded events, Their content delivered exactly as required • Increased event registration targets by 20% • Improved ease of production and delivery of events
- 33. Get Ready for Superior Webinars CASESTUDIES/HALOGEN
- 34. Get Ready for Superior Webinars CASESTUDIES/AAAS THE CHALLENGE & REQUIREMENTS • World’s largest General Scientific Society • Running successful Commercial Webinar Program • Requirement for platform to handle complex ppt requirements THE WORKCAST PLATFORM SOLUTION • Replaced existing supplier • WorkCast Platform Media Hub enables AAAS to pre-record and upload presentations • The WorkCast Platform can support full animated media rich presentations BENEFITS & OUTCOMES • AAAS now have a platform that supports complex slides and embedded video for both Live and Pre-recorded Webinars • Initial Webinar had 2000 attendees
- 35. Get Ready for Superior Webinars CASESTUDIES/AAAS
- 36. Get Ready for Superior Webinars THE PLATFORM Designed to Make Your Online Events Superior
- 37. Get Ready for Superior Webinars THEPLATFORM • Set-up & configuration • Presenting • Attending • Analytics • Integration
- 38. Get Ready for Superior Webinars THEPLATFORM/SET-UP&CONFIGURATION
- 39. Get Ready for Superior Webinars THEPLATFORM/PRESENTING
- 40. Get Ready for Superior Webinars THEPLATFORM/ATTENDING
- 41. Get Ready for Superior Webinars THEPLATFORM/ANALYTICS
- 42. Get Ready for Superior Webinars HOWTOGETSTARTED 1. SELECT PACKAGE 2. SELECT SUPPORT YOUR TAILORED EVENT SOLUTION+ =
- 43. Get Ready for Superior Webinars PACKAGES One platform – three packages: PRESENT+ Starting From $145/month An easy to use Self-Service Webinar Solution 1000 attendees PRODUCER+ Starting From $595/month A Powerful Revenue Generation Tool for Sponsored Webinars 3000 attendees ENTERPRISE+ CALL A Complete Webcasting Solution For Online Events Unlimited attendees
- 44. Get Ready for Superior Webinars EVENTSUPPORT MONITORED EVENT 1:1 support during your live event. Ideal for event managers who regularly run events MANAGED EVENT Our experienced event managers oversee the entire process including any pre- recording and editing services TEMPLATE REDESIGN Adapt your master template to your brand and event NEW TEMPLATE DESIGN Build a new master template for your event STREAMING & VIDEO PRODUCTION Dedicated video streaming team for your live events
- 45. Get Ready for Superior Webinars WORKCAST PRESENT+ Built for the video and cloud revolution, our webinar platform lets you use the rich capabilities of PowerPoint to create exciting webinars. • Quick and Easy to Run Webinars • Great looking events with advanced branding capability • On-Demand recordings of your live webinars to be published automatically • No app installations or plugin downloads: a browser based, mobile and multi- device friendly platform • To take advantage of all the features in PowerPoint like screen recordings, slide transitions and embedded videos • Webinars that can be embedded into your website or Marketing Automation platform “Our webinars look fantastic and were simple to create. Thanks WorkCast!” -SaleCycle
- 46. Get Ready for Superior Webinars SUPERIOR WEBINARS More Features As Standard Than Other Webinar Platforms
- 47. Get Ready for Superior Webinars WORKCAST PRODUCER+ Create interactive, fully customized webinars that engage your audience and highlight your content and brand. • To create fully branded online events • To run sponsored online events • To run continuous education webinars and certify your attendees • To run multi-session events (e.g. job fairs and virtual open days) • To feature a webinar channel on your website • To integrate your webinars with CRM and Marketing Platforms • Advanced cross-channel reporting and analytics • Different permission types for your events (e.g. admin, contributor, sponsor, editor, etc.)
- 48. Get Ready for Superior Webinars WORKCAST PRODUCER+ “We were looking for a platform that enabled us to easily display videos as part of a slide presentation. The WorkCast system made this possible.” -American Association for the Advancement of Science
- 49. Get Ready for Superior Webinars ACOMPLETE WEBCASTING SOLUTION Total customization and branding
- 50. Get Ready for Superior Webinars WORKCAST ENTERPRISE At WorkCast our mission is to help businesses get more from their online events and webcasts. • Create High Quality Video Production and Streaming • Develop Bespoke Online Events & Master Templates • Run Live Streams From Studios or Venues • Hold Multiple Concurrent Events • Have Full Administrative Control • Have Unlimited Attendee Capacity
- 51. Get Ready for Superior Webinars WORKCAST ENTERPRISE “We were looking for an online events provider that allowed us to run flexible webinars and webcasts. The great support was an added bonus!” -Incisive
- 52. Get Ready for Superior Webinars WHICHPACKAGE? PRESENT+ Starting From $145/month An easy to use Self-Service Webinar Solution 1000 attendees • Branding • PowerPoint with embedded video support • Automatic recording and publishing • Analytics • Multiple Hosts At No Additional Costs - no named hosts license - one license will do • Embed in website PRODUCER+ Starting From $595/month A Powerful Revenue Generation Tool for Sponsored Webinars 3000 attendees • Everything in PRESENT+ and: • Sponsor Branding Capabilities • Multi-Session & Concurrent Virtual Events • Integrations with Leading CRM and Marketing Automation Platforms • Online Event Channels to Embed in Your Website ENTERPRISE+ CALL A Complete Webcasting Solution For Online Events Unlimited attendees • Everything in PRODUCER+ and: • Live Streaming of Physical Events • Access to 'Stream Machine' • Unlimited Event Master Templates • Fully Managed Service
- 53. Get Ready for Superior Webinars INTEGRATIONS WorkCast Advanced Data Mapping Engine Including Any CRM, MA, CMS Platform
- 54. Get Ready for Superior Webinars NEXT STEPS
Editor's Notes
- #2: Some of the graphic design throughout this document is representative of some of changes Id like to make across the whole brand, however it is a work in development.
- #4: There are many different types of online event People call these all sorts of different things but they all an online event because they have interaction with the audience There are many different tools that specialise in different event styles WorkCast is one platform that can deliver them all
- #5: Surely you want the whole webinar journey to be on brand. This is hard to achieve effectively with most webinar tools, if at all. You have gone to the trouble of creating content for an online event You want the presentation to be as engaging as possible but most webinar tools don’t support animations, video or transitions The logistics of running events can be daunting so the tool either needs to be very easy to use or you need support The fear of failure of a live event is not to be underestimated so you need a tool that is reliable and robust To be able to measure success you have to be able to access all the analytics associated with the event, sometimes even pushed into other tools such as CRM, Automation
- #6: The WorkCast Platform allows events to be run on brand throughout event lifecycle The platform allows you to broadcast presentations as you designed them with videos and animations The platform allow you create engaging event experiences such webinars, webcasts, channels, virtual events it doesn’t matter Its workflow navigates you through the process is a simple and secure way Attendees and presenters are to able access it without special plugins or downloads
- #9: Ask the client what they are trying to achieve : Business Objectives of it Use Case Timescales Competition Available skill sets Operation – Self Service or Monitored
- #37: I will be working with Joe to update the test stream over the next month or so and thought it would be good to use that asset as the holding screen here (looped video)