1) Hershey's chocolate. The company's cocoa supply was cut off during WWII but they promised to return and Americans remembered the wrapper. 2) Coca-Cola. The company measured market share by a person's "appetite share" filled by their product. 3) iPhone. Apple switched to using alphabetical names like iPhone after courts disallowed numbering trademarks. 4) The "Where's the Beef?" lady for Wendy's. She was more recognizable to children than Mickey Mouse. 5) The film was Top Gun and the product was sunglasses, as Val Kilmer described his character as selling a lot of sunglasses in the one-dimensional cartoon film.