World vision presentation
- 1. World Vision Digital Marketing Strategy
- 2. About World Vision • Global Christian Humanitarian Organization • Working in nearly 100 countries around the world • Dedicated to working with children, families and communities to fight causes of poverty and injustice •Ways to give: sponsor a child, emergency aid, give a gift, meet basic needs
- 3. Challenges & Goals • Raising awareness of those in need • Increase awareness of World Vision • Create innovative strategy to incorporate with already comprehensive plan
- 4. Target Audience • Men and women over the age of 18 • Accepting of everyone regardless of race, gender, or religious affiliation • Those with an ambition to help others
- 5. Solutions • Work on Social Media content • Integrate Google AdWords campaign to current strategy • Messaging is good, focus on placement of messaging • Tap into more diverse target audiences
- 6. Google AdWords Help with brand awareness when people search related terms. Also have advertisements come up with search results to have a more specific call to action.
- 7. World Vision Online Forum • Already has a blog that is focused on employee experiences • A forum would be better for sponsors and potential sponsors to share their experience • Creating a more open place for people to interact and strengthen the sense of community
- 8. Promotional Campaigns • Link special promotions or gifts to social media sites – Through video, tell the story of a child or family in need and have a call to action, after so many “shares” of the video the organization will donate different gifts
- 9. Proposed Budget • Propose a $50,000 budget • To be used over mediums: – Google AdWords – Promotional tactics to send featured gifts – YouTube videos – Forum website
- 10. Metrics of Success • Monitor online forum participation • Quarterly analysis of Google AdWords campaign • Using Google tools to help monitor usage of other World Vision websites