World wide web and Hyper Text Markup Language
- 1. chapter 21 hypertext, multimedia and the world-wide web
- 2. hypertext, multimedia and the world-wide web • understanding hypertext – text escapes linearity, words and the page • finding things – navigating hyperspace • web technology – how it all works • web content – static: unchanging pictures and text – dynamic: interaction and applications on the web understanding hypertext finding things web technology static: dynamic:
- 3. understanding hypertext what is the hyper? rich content: graphics, audio, video, computation and interaction
- 4. Text • imposes strict linear progression on the reader • the author’s ideas of what is best • often good :-) … but not always! this is text or is it hypertext only links can tell this is text or is it hypertext only links can tell this is text or is it hypertext only links can tell this is text or is it hypertext only links can tell page 1 page 2 page 3 page 4 this is text or is it hypertext only links can tell
- 5. 1.Hypertext - not just linear • non-linear structure – blocks of text (pages) – links between pages create a mesh or network – users follow their own path through information this is text or is it hypertext only links can tell this is text or is it hypertext only links can tell this is text or is it hypertext only links can tell this is text or is it hypertext only links can tell home bookmark external link this is text or is it hypertext only links can tell this is text or is it hypertext only links can tell this is text or is it hypertext only links can tell this is text or is it hypertext only links can tell back link
- 6. Hypermedia – not just text • hypertext systems + additional media – illustrations, photographs, video and sound • links/hotspots may be in media – areas of pictures – times and locations in video • also called multimedia – but term also used for simple audio/video
- 7. 2.Rich content animation • adding motion to images – for things that change in time • digital faces – seconds tick past or warp into the next • analogue face – hands sweep around the clock face • live displays: e.g. current system load – for showing status and progress • flashing carat at text entry location • busy cursors (hour-glass, clock, spinning disc) • progress bars
- 8. animation (ctd) – for education and training • let students see things happen … as well as being interesting and entertaining images in their own right – for data visualisation • abrupt and smooth changes in multi-dimensional data visualised using animated, coloured surfaces • complex molecules and their interactions more easily understood when they are rotated and viewed on the screen
- 9. video and audio • now easy to author – tools to edit sound & video and burn CDs & DVDs • easy to embed in web pages – standard formats (QuickTime, MP3) • still big … but getting manageable – memory OK … hand held MP3 players, TiVo etc. – but download time needs care – tell users how big! • very linear – hard to add ‘links’ often best as small clips or background
- 10. audio issues • formats – raw sound samples • huge … used for mixing and editing – MIDI(Musical Instrument Digital Interface) • just which notes played and when • protocol designed for recording and playing back music on digital synthesizers – MP3 • uses psychoacoustics(scientific study of sound perception and audiology) - how the ear hears • issues – annoying if unwanted – even more annoying for others!
- 11. computation, intelligence and interaction • computers?? don’t just show things … do things • examples: – search – the HCI book web site • not just exercises, table of contents … also search – interaction • embedded applications (e.g, puzzle square) – adaption: • e-commerce sites suggest other things to buy
- 12. interacting in hypertext Professor Alan’s puzzle square @ http://www.hiraeth.com/alan/misc/game/game.html user clicks arrows to move squares icons to reset arrangement hot links to other puzzles
- 13. 3.delivery technology • on the computer – help systems installed on hard disk with applications – CD-ROM or DVD based hypermedia • on the web – really ubiquitous! • in many countries, near universal internet access – not just web pages! • e.g. many applications have web-base documentation • … and on the move …
- 14. delivery (ctd) … on the move • platforms – mobile phones, PDAs, laptop computers • delivery – CD-ROM or DVD (like desktop) – cached content (e.g. AvantGo) – WiFi access points or mobile phone networks – WAP – for mobile phone, tiny web-like pages • context – who and where – tourist guides, directed advertising AvantGo was a technology company focused on bringing a full W3C- compliant browser experience to intermittently-connected mobile devices such as the personal digital assistants (PDAs) and extremely early smartphones of that time period
- 15. application areas • rapid prototyping – create live storyboards – mock-up interaction using links • help and documentation – allows hierarchical contents, keyword search or browsing – just in time learning • what you want when you want it (e.g. technical manual for a photocopier) – technical words linked to their definition in a glossary – links between similar photocopiers
- 16. application areas (ctd) • education – animation and graphics allow students to see things happen – sound adds atmosphere and means diagrams can be looked at while hearing explanation – non-linear structure allows students to explore at their own pace – e-learning • letting education out of the classroom!! • e.g. eClass
- 17. eClass (formerly Classroom 2000) an ordinary lecture? slides, pen marks, video are ‘captured’ ... available later through web interface
- 18. finding things lost in hyperspace structure and navigation history and bookmarks indices, directories and search
- 19. 1.lost in hyperspace(space of more than three dimensions) • non-linear structure – very powerful … – but potentially confusing • two aspects of lostness – cognitive and related to content • fragmentary information – no integration … confusion – navigation and structure • hyperlinks move across structure – where am I? • no easy solutions – but good design helps!
- 20. 2.designing structure • ideas for structure – task analysis for activities and processes – existing paper or organisational structures • going non-linear – paper and organisation single structure – hypertext – multiple structures • problems with common material, inconsistencies etc. • clarity of cross structure links v. important • scent – do hot spots for links make it clear where they are going to??
- 21. 3.making navigation easier • maps – give an overview of the structure – show current location – you are here! • recommended routes – guided tour or bus tour metaphor – linear path through non-linear structure • levels of access – summary then progressive depth • supporting printing! – needs linearised content, links back to source
- 22. history, bookmarks, etc. • revisiting – ‘hub and spoke’ access – click-back-click-back – lots of revisiting of pages – ‘back’ is 30% of all browser navigation – but multi-step back and history used less – bookmarks and favourites for longer term revisiting • deep links – bookmarks and external links – into heart of site – are pages self explanatory? what site? where in it? • e.g. breadcrumbs for context • frames – difficult to bookmark, search and link to
- 23. A sample Web page using frames
- 24. 4.indices, directories and search • index – often found in help, documentation, … even books – selective: not an exhaustive list of words used • directories – on web index would be huge! so hand chosen sites • e.g. open directory project, Yahoo! • web search engines – ‘crawl’ the web following links from page to page – build full word index (but ignore common ‘stop’ words) – looks up in index when you enter keywords to find pages
- 25. complex search • too many pages for single word … need to be more selective: • Boolean search – combine words with logic: e.g. ‘engine AND NOT car’ • link structure – Google uses richness of in and out links to rank pages • recommender systems – use other people’s choices to guide other people • being search engine friendly – add ‘Meta’ tags, relevant title, keywords, description – hard to index generated pages … the hidden web
- 26. finding research literature • special portals and search sites: e.g. citeseer <citeseer.nj.nec.com> – searches web for papers – scans the papers for bibliography – uses this to build up citation index syuh how gtw hsio i ert ag ty ghn ty we ghty chdi qw oatyf wet dfla ght a syuh how gtw hsio i ert ag ty ghn ty we ghty chdi qw oatyf wet dfla ght a syuh how gtw hsio i ert ag ty ghn ty we ghty chdi qw oatyf wet dfla ght a syuh how gtw hsio i ert ag ty ghn ty we ghty chdi qw oatyf wet dfla ght a syuh how gtw hsio i ert ag ty ghn ty we ghty chdi qw oatyf wet dfla ght a syuh how gtw hsio i ert ag ty ghn ty we ghty chdi qw oatyf wet dfla ght a syuh how gtw hsio i ert ag ty ghn ty we ghty chdi qw oatyf wet dfla ght a syuh how gtw hsio i ert ag ty ghn ty we ghty chdi qw oatyf wet dfla ght a bibliography backwards in time citation forwards in time
- 27. web technology and issues protocols and browsers web servers and clients networking
- 28. web basics … • the ‘web’ – protocols and standard – HTTP – to carry information over the internet – HTML, XML and graphics formats for content – browsers to view the results … plus plug-ins • changing use – now corporate, government, commerce and entertainment, advertising, community • challenges – lost in hyperspace, information overload
- 29. web servers and clients • the web is distributed – different machines far across the world – pages stored on servers – browsers (the clients) ask for pages – sent to and fro across the internet syuh how gtw hsio i ert ag ty ghn ty we ghty chdi qw oatyf wet dfla ght a syuh how gtw hsio i ert ag ty ghn ty we ghty chdi qw oatyf wet dfla ght a syuh how gtw hsio i ert ag ty ghn ty we ghty chdi qw oatyf wet dfla ght a syuh how gtw hsio i ert ag ty ghn ty we ghty chdi qw oatyf wet dfla ght a web client (browser) web server (stores pages) user clicks link GET /e3/authors.html HTTP/1.1 server sends page back browser sends request communicate with HTTP syuh how gtw hsio i ert ag ty ghn ty we ghty chdi qw oatyf wet dfla ght a browser displays it syuh how gtw hsio i ert ag ty ghn ty we ghty chdi qw oatyf wet dfla ght a server finds page syuh how gtw hsio i ert ag ty ghn ty we ghty chdi qw oatyf wet dfla ght a syuh how gtw hsio i ert ag ty ghn ty we ghty chdi qw oatyf wet dfla ght a
- 30. network issues - timing • QoS (quality of service) – bandwidth • how much information per second – latency • how long it takes (delay) – jitter • how consistent is the delay – reliability • some messages are lost … need to be resent … increases jitter – connection set-up • need to ‘handshake’ to start
- 31. bandwidth, latency and jitter send receive time bandwidth how much latency how long jitter how variable
- 32. design implications • bandwidth think about download time – e.g. 100K image: 1 sec – broadband, 18 secs – 56K modem – save graphics in appropriate format and size – reuse the same graphics • in the browser cache after first load • connection time – one big file may be better then several small ones • latency think about feedback
- 33. feedback and feedthrough • network delays too slow! so … • feedback – think: – immediate local feedback – something has happened – slower semantic feedback – what has happened • feedthrough between users: – hard – cannot avoid network user interface immediate feedback semantic feedback environment
- 34. syuh how gtw hsio i ert ag ty ghn ty we ghty chdi qw oatyf wet dfla ght a syuh how gtw hsio i ert ag ty ghn ty we ghty chdi qw oatyf wet dfla ght a syuh how gtw hsio i ert ag ty ghn ty we ghty chdi qw oatyf wet dfla ght a WAP - web on the phone • very small screen – scrolling painful small ‘pages’ – GSM connection slow big chunks • WML (wireless mark-up language) – content delivered in ‘stacks’ of ‘cards’ – cards are the ‘pages’ the user views – but navigation within the stack fast errata: book says stacks of ‘notes’, cards is correct syuh how gtw hsio i ert ag ty ghn ty we ghty chdi qw oatyf wet dfla ght a syuh how gtw hsio i ert ag ty ghn ty we ghty chdi qw oatyf wet dfla ght a syuh how gtw hsio i ert ag ty ghn ty we ghty chdi qw oatyf wet dfla ght a syuh how gtw hsio i ert ag ty ghn ty we ghty chdi qw oatyf wet dfla ght a syuh how gtw hsio i ert ag ty ghn ty we ghty chdi qw oatyf wet dfla ght a syuh how gtw hsio i ert ag ty ghn ty we ghty chdi qw oatyf wet dfla ght a server sends whole stack using WAP protocol syuh how gtw hsio i ert ag ty ghn ty we ghty chdi qw oatyf wet dfla ght a syuh how gtw hsio i ert ag ty ghn ty we ghty chdi qw oatyf wet dfla ght a syuh how gtw hsio i ert ag ty ghn ty we ghty chdi qw oatyf wet dfla ght a syuh how gtw hsio i ert ag ty ghn ty we ghty chdi qw oatyf wet dfla ght a syuh how gtw hsio i ert ag ty ghn ty we ghty chdi qw oatyf wet dfla ght a syuh how gtw hsio i ert ag ty ghn ty we ghty chdi qw oatyf wet dfla ght a syuh how gtw hsio i ert ag ty ghn ty we ghty chdi qw oatyf wet dfla ght a syuh how gtw hsio i ert ag ty ghn ty we ghty chdi qw oatyf wet dfla ght a syuh how gtw hsio i ert ag ty ghn ty we ghty chdi qw oatyf wet dfla ght a syuh how gtw hsio i ert ag ty ghn ty we ghty chdi qw oatyf wet dfla ght a syuh how gtw hsio i ert ag ty ghn ty we ghty chdi qw oatyf wet dfla ght a syuh how gtw hsio i ert ag ty ghn ty we ghty chdi qw oatyf wet dfla ght a navigation within stack fast syuh how gtw hsio i ert ag ty ghn ty we ghty chdi qw oatyf wet dfla ght a syuh how gtw hsio i ert ag ty ghn ty we ghty chdi qw oatyf wet dfla ght a syuh how gtw hsio i ert ag ty ghn ty we ghty chdi qw oatyf wet dfla ght a server stores ‘stacks’ of cards N.B. larger screens and faster connections mean WML giving way to small HTML pages syuh how gtw hsio i ert ag ty ghn ty we ghty chdi qw oatyf wet dfla ght a syuh how gtw hsio i ert ag ty ghn ty we ghty chdi qw oatyf wet dfla ght a syuh how gtw hsio i ert ag ty ghn ty we ghty chdi qw oatyf wet dfla ght a syuh how gtw hsio i ert ag ty ghn ty we ghty chdi qw oatyf wet dfla ght a syuh how gtw hsio i ert ag ty ghn ty we ghty chdi qw oatyf wet dfla ght a syuh how gtw hsio i ert ag ty ghn ty we ghty chdi qw oatyf wet dfla ght a
- 35. static web content medium and message text, graphics, movies and sound
- 36. the message and the medium • “content is king” – the catch phrase of dot.com era … but widely ignored • the message … content should be – appropriate to the audience, timely, reliable , …. – generally worth reading ! • the medium … page and site design – good design – essential to attract readers … but won’t hide bad material! – bad design – may mean good material never seen – printable!
- 37. text • text style – generic styles universal: serif, sans, fixed, bold, italic – specific fonts too, but vary between platforms – cascading style sheets (CSS) for fine control … but beware older browsers and fixed font sizes – colour … often abused! • positioning – easy .. left, right justified or centred – precise positioning with DHTML … but beware platforms … – screen size • mathematics … needs special fonts, layout, … arghhhh
- 38. graphics • use with care … – N.B. file size and download time … this image = 1000 words of text – affected by size, number of colours, file format – backgrounds … often add little, hard to read text • speeding it up – caching – reuse same graphics – progressive formats: • image appears in low res and gets clearer
- 39. graphics (ctd) • formats – JPEG – for photos • higher compression but ‘lossy’ • get ‘artefacts’ – GIF for sharp edges • lossless compression – PNG supported by current web browsers • and action – animated gifs for simple animations – image maps for images you can click on JPEG quality=20
- 40. icons • on the web just small images – for bullets, decoration – or to link to other pages – lots available! • design … just like any interface – need to be understood – designed as collection to fit … • under construction – a sign of the inherent incompleteness of the web – or just plain lazy ??
- 41. web colour • how many colours? – PC monitors – millions – 24 bits per pixel … but the ‘same’ colour may look very different • N.B. usually only 72–96 dpi – older computers, PDAs, phones … • perhaps only 16 bits or 8 bits per pixel … 256 colours • or even greyscale • colour palettes – choose useful 256 colours – different choices, but Netscape ‘web safe’ 216 are common – each GIF image has its own palette – use for fast download
- 42. movies and sound • problems – size and download… like graphics but worse! – may need special plug-ins – audio not so bad, some compact formats (MIDI) • streaming video – play while downloading – can be used for ‘broadcast’ radio or TV (i) page loads user’s machine web server movie plays syuh how gtw hsio i ert ag ty ghn ty we ghty chdi qw oatyf wet dfla ght a syuh how gtw hsio i ert ag ty ghn ty we ghty chdi qw oatyf wet dfla ght a syuh how gtw hsio i ert ag ty ghn ty we ghty chdi qw oatyf wet dfla ght a (ii) user watches
- 43. dynamic web content what happens where technology and security local interaction, search remote & batch generation dynamic content
- 44. the active web • early days of the web – static pages … mostly text – some gateways (ftp, gopher) – usability … easy - one simple model (except frames break the model!) • dynamic content – what is the model/metaphor ??? • passive pages or active interface • each leads to different user understanding – no easy answers!
- 45. what happens where? • architectural design is about what happens where • this affects: – feedback • seeing results of one’s own actions – feedthrough • seeing effects of other people’s actions – also affects complexity of implementation and hence maintenance
- 46. user view • what changes? – media stream, presentation, content • by whom? – automatic, site author, user – other users - feedthrough • how often? – pace of change: days, months, seconds
- 47. technology where does it happen client • applets , Flash, JavaScript & DHTML server • CGI scripts, Java servlets , JSP, ASP, PHP, etc, another machine • author’s machine, database server, proxy people • socio-techncal solutions
- 48. security • for computation – code and data at same place! • problem – data - needs to be secure – web-server - least secure machine – client machine even worse … and networks!
- 49. local interaction (at client) • fixed content • use Java applets, Flash, JavaScript+DHTML • pros: rapid feedback • cons: only local, no feedthrough • after interaction … what does ‘back’ do ?? (i) page loads once user’s machine web server script / Java running in client syuh how gtw hsio i ert ag ty ghn ty we ghty chdi qw oatyf wet dfla ght a syuh how gtw hsio i ert ag ty ghn ty we ghty chdi qw oatyf wet dfla ght a syuh how gtw hsio i ert ag ty ghn ty we ghty chdi qw oatyf wet dfla ght a (ii) user interacts locally
- 50. examples • … TO DO … … coin race uses JavaScript dancing histograms are a Java applet
- 51. search • create indices off-line • fast lookup when needed see http://www.hcibook.com/e3/search/ (ii) search results returned user’s machine web server web page with text field for search words CGI script looks up words in index (i) user fills field in form syuh how gtw hsio i ert ag ty ghn ty we ghty chdi qw oatyf wet dfla ght a index file pre-computed
- 52. automatic generation • dilemma; – hand crafting … leads to web stasis!! – so need database driven sites • early days ad hoc, now many tools • options: – client-end applet or Flash access remote DB – server-end CGI driven by web forms (limited UI) • hybrid solutions – CGI generated pages can contain JavaScript etc. – JavaScript can ‘write’ web pages on the fly!
- 53. Java applet & JDBC • pros: interactive DB access • cons: bandwidth, security JDBC accesses database user’s machine web server Java applet
- 54. CGI script accesses database • pros: up-to-date, use existing DB • cons: not proxy/index friendly (iii) server returns generated pages (ii) CGI script accesses database using SQL/JDBC user’s machine web server generated pages syuh how gtw hsio i ert ag ty ghn ty we ghty chdi qw oatyf wet dfla ght a syuh how gtw hsio i ert ag ty ghn ty we ghty chdi qw oatyf wet dfla ght a syuh how gtw hsio i ert ag ty ghn ty we ghty chdi qw oatyf wet dfla ght a CGI script (i) request to server
- 55. batch generation • for slow varying data – update local database – periodically generate pages and upload • many technologies – C, Java, HyperCard, Visual Basic Set db = openDatabase("C:test.mdb"); sql = "select Name, Address from Personnel;" Set query = db.OpenRecordset(sql) Open "out.html" For Output As #1 Print #1, "<h1>Address List</h1>" query.MoveFirst While Not query.EOF Print #1, "<p>" & query("Name") & " ” & query("Address") query.MoveNext Wend Close #1 query.Close
- 56. batch generation of web pages • pros: indexable, secure • cons: slower turnaround (iii) server returns generated pages (ii) pages copied to web server via ftp (i) pages generated off-line from database user’s machine web server third machine syuh how gtw hsio i ert ag ty ghn ty we ghty chdi qw oatyf wet dfla ght a syuh how gtw hsio i ert ag ty ghn ty we ghty chdi qw oatyf wet dfla ght a syuh how gtw hsio i ert ag ty ghn ty we ghty chdi qw oatyf wet dfla ght a generated pages
- 57. dynamic content • really ‘active’ web pages … – data updated as well as presented on the web • presentation – any of the previous means: CGI, applet-JDBC • update – web form/interface -> server script -> update db • e.g. book theatre seats • issues – authentication and security – multiple transactions due to ‘back’ button – right pace/control – do we want human in the loop?
- 58. n-tier architecture • one or more intermediate layers • ‘business logic’ in layers • web standard components and protocols database enterprise server JEB web server JDBC XML HTML JSP