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The  One-Stop Shop “ Broker-Owner” Presentation One Company…One Solution…One Stop
This Presentation is about the Tools & Technology The Products and Systems  The Timing The WPI Story Meet the People behind... Fred Lanosa, Founder Alex DePase, CEO Marc Schulman, COO Al D’Avino, Co-Founder Over 100 Years  Street-Smart Experience One Stop Services in Action !
1st National One Stop Franchise  Real Estate  Mortgage  Insurance Tools..Technology...Training  Diversification!
We Know the consumer prefers  Brand Names   We know the consumer loves One Stop Shopping… Convenience We know the consumer equates  Bigger with Better Why WPI Franchised?
Insurance? Mortgages? Which House? Rent? Now What? Repairs? Closing? Title-Services?... Paperwork? "Can Anyone Out There Make this easier for me?" Consumer Confusion   So many decisions! So much money! Have We Ever Considered?
Region 3 T/C T/C T/C T/C T/C T/C T/C T/C Region 4 Region 2 Region 5 A Proto-typical  State is  Divided into  5 REGIONS Of  1,000,000 pop 32 - 40 locations Regional Mortgage &  Title Insurance & other T/C=Transaction Center Exclusive territory 800-1,000 sq ft Highly visible space Region 1 Home Office Enterprise Tie into T/C’s Agents love freedom Low overhead Multiple Income Streams A Much Closer Look...  RD-1= Regional Owner Mortgage Prototype Franchise Prototype Insurance Prototype WPI Real Estate Prototype
Being "New"  Gets WPI "Noticed" 2005 2006 2007 Top 50!
AGENTS- Use The tools, the branding, the marketing materials, the multiple income streams to build successful “One-Stop” Practices. CORPORATE- Creates The branding, systems, tools, technology, training  & marketing collaterals  The   Core Product Lines and financial services The  Strategic alliances  that add value.  It's How We Work Together that Makes the Difference REGIONAL-Develops The Regional Sells Franchises  Proto-type Productivity/Sales Volume Support the Region File Quality Control  BROKERS-Implement Systems at the local levels, goes after market share  through recruiting and focuses on building a successful “one stop” company implementing the advantages of the franchise.
As a WPI-One Stop Agent Agents Love *Low Overhead *Multiple Incomes Streams Insurance Residuals Home Warranty Mortgages Real Estate
Work from Home...FREEDOM Fun..Flexibilty…Control HOME OFFICE ENTERPRISE IS A TURN KEY AGENT BUSINESS SYSTEM Big Name Image 3 Core Products State of the Art Tools Association of Professionals Total Control  Total earnings  to 150% + + + Residuals Training Awards and Recognition Marketing Materials Powerful Web Presence
Implement the WPI 1-Stop Business Systems Implement Residuals Recruiting Program Maintain All Professional Licenses  Broker Responsibilities
Visionary Established Working Proto-type Shoot to become The “Crown Jewel” Office Franchise Applicants : Broker’s license required Already have or be willing to open a Brick and Mortar location. Required State Licenses and willingness to obtain their Insurance licenses within 90 days. Qualifications
Broker-Owner Compensation BROKER BONUS: Broker-Owners earn residual income on transactional sales on any  WPI  agent or office  personally recruited.  AGENT RESIDUALS: Brokers also earn residuals on transactional sales on any  WPI  agent or office their agent recruits. 95%  Real Estate 70%  Mortgage 70%  Insurance  $80 Home Warranty Recruiting Residuals One Stop Shop Revenues Residuals Revenues
95% Real Estate Office  Production *Subject to state licensing requirements and local custom, certain states may require a P and C License Let’s Apply Realistic Numbers  Personal Production  Illustration Average Office Size = 10 agents Average Real Estate Sale 200,000 @ 2.5%=$5,000 95%=$4,750 per closing Average Loan   Sale  $180,000 Aver Com=$4,000 X 70% =$2,800 per file Average Insurance (Life)  = $1,000 Premium 70%=$700 per policy file *NAR 2003 Survey  $570,000  $168,000 50% CAPTURE + $42,000 50% CAPTURE + 10  Trans/mo 15  Trans/mo 20  Trans/mo 25  Trans/mo Total Earnings $780,000 GCI $1,170,000 GCI $1,560,000 GCI $1,950,000 GCI Affiliated Businesses: Real Estate…Mortgage…Insurance 70% Mortgages Office  Production 70% Insurance Office  Production 120/60/60 180/90/90 240/120/120 300/150/150 1-Stop Brokerage Revenue 50/600/300= $3,900,000 100/1,200/600= $7,800,000 Broker
Two More Reasons  Why Our  Business Model  is Right for the Times Small Offices/Big Profits…   WPI-TRANSACTION CENTERS… Designed as highly efficient  real estate offices that can be operated in less than 1,000 sq feet! Efficiency with multiple profit centers Home Office Enterprise Real Estate. Mortgage .Title. Insurance 1 2
$130 Residual Revenues Average Closing  Contribution=$130 2% of Real estate= $100 3% Mortgage Insurance Policy = $30 $130 $130 $130 $130 $130 Your Broker Agents  You Recruit Brokerage Firms You Recruit The WPI Story is an exciting one to share. By introducing our One –Stop Model to others You position yourself to receive on-going  monthly residuals based on sales from those agents and even entire companies that you recruit  $800 Bonus $65 $130 $65
Residuals from a  Chain of  Companies 2008 Qtr 4-2009 Qtr 3-2009 Qtr 2-2009 Qtr 1-2009 Qtr 4-2010 Qtr 3-2010 Qtr 2-2010 Qtr 1-2010 Qtr 4-2008 Qtr 3-2008 Qtr 2-2008 Qtr 1-2008 2009 2010 $65 $65 $65 $800  $800  $800  $800  $800  $800  $800  $800  $800  $800  $800  $800  Let’s say you introduced WPI’s One Stop Model  To just  “One Agency” every 3 months… Brokerage Firms You Recruit Brokerage Firms You Recruit Brokerage Firms You Recruit Brokerage Firms You Recruit Brokerage Firms You Recruit Brokerage Firms You Recruit Brokerage Firms You Recruit Brokerage Firms You Recruit Brokerage Firms You Recruit Brokerage Firms You Recruit Brokerage Firms You Recruit Brokerage Firms You Recruit
Our Own “Multi-Media” MLS SYSTEM Connecting Buyers  to WPI-Properties “World-Wide Complete Technology Platform
You Get 4 Powerful Lead Capture Websites Real Estate  Web Site 1 Mortgage  Web Site 2 Complete Digital tool System/Back office 3 Recruiting  Web Site w/Automated  follow up 4
Your Regional Website Your Regional Director has their own Web site for local training events, news, New franchisee announcements, etc
National Training & Events Website Your Corporate Training Web site “collectively” posts all national & regional trainings, business briefings, and online work shops here … Nation-wide!
Even a One-Stop Tool Suite  Your email here Digital Tour Builder Website Builder Communication Eblog and More! Listings Manager Mortgage Tracking Brochure Builder Contact Manager CD-Biz Card Builder FREE
Paint-by-Number No Typing Skills   No Design Skills No Computer Skills Making things click Tool Training  Provided
Digital Image Builders Catalog
Showings Manager System
WPI's FREE-Client Tool Suite  Makes One-Stop Shopping EZ!
WHAT WPI-AGENTS  DO FOR THEIR  BUYERS  The File Cabinet is FREE...forever! CONSUMERS HAVE  DIRECT ACCESS TO EVERYTHING  THEY NEED! ACTIVATED! WHAT WPI AGENTS  DO TO GET THEIR  SELLER’S PROPERTY SOLD The CLIENTS STORAGE FILE CABINETS
A One Stop Resource WPI has you Covered! Loan A/E Title A/E Insurance A/E
AD-Fund I% of all real estate commissions   2% of insurance commissions  collected are re-allocated back to the Region for institutional advertising, seminars, and brand awareness. Advertising Welcome to  The WPI Business Briefing
The WPI-Show Room  Why Brokers Need One … Branded-display area Show case of collateral materials  Sales professionals tend be very “visual”.  A WPI-Show Room gives you a real Recruiting advantage
We'll Be There! The Big Kick Off Grand Opening…4 Recruiting Seminars and a Training Event
214-page Member Operations Manual Policies and Procedures Manual (edit-ready) Employee handbook WPI-Mortgage WPI-Insurance Tools Training Branding Recruiting Office Management AND MORE! WPI-Business Builders Kit
WPI-Academy...a Learning Experience!
“ The Training was GREAT for me. I like the idea we have so many tools to use.”  Benny Miller, WPI-Associate Broker “ The training topics were geared towards the changes in our business…overall…a wonderful experience!”  Grace Taylor, WPI-Atlanta Broker ‘ WPI-Breakthrough was Awesome! I enjoyed Fred Lanosa’s insights into real estate marketing!”   Samual Lamanna III, WPI-Central NY Properties “ Academy was terrific…Looking forward to the next one! Larry Howard, WPI-Excel Realty & Mortgage,LLC “ The more I learn the more I realize I don’t know! Mike Batty, Corporate Franchise sales What attendees are saying  about the WPI Academy
Technology Support Training Support Mortgage Support Insurance Support Real Estate Support 1-800 WPI-HELP DESK
Recap...Here's What You Get 1.Exclusive License for Your Town 2. Protected territory 3. Affiliated Business Training  Real Estate Mortgage Insurance   Home Warranty Residuals 4.Complete WPI-Technology Platform 5.Tools 6.Training 7.Branding 8.Leadership 9.WPI-Worldwide MLS 10. Ground Floor Opportunity $15,900 *DISCLAIMER :Based off the illustration of One single office closing 120 real estate transactions annually  at $200K at 2.5%  commissions  with the affiliated businesses capturing 50% of the mortgage business at 180.000 average  loan  yielding approx $2,800 per closed loan file gross and also capturing 50% of insurance policies at 70% or $700 each. Results will vary according to the skill level of the owner operator, commitment, and market conditions, which WPI has no control over. There are no guarantees of results. For illustrative purposes only *Other Costs $500 Month Flat Fee $299 renewal Unlimited Agents Multiple Incomes 95% Real estate 70% Mortgages 70% Insurance $80 Home Warranty Residuals
Target Market: The Consumer! This book placed in your clients hands  can turn A single real estate sale into a  Multiple transaction Mortgage Sale An Insurance Sale A Home Warranty Sale   If you would like  to be put on a list when  the book is out Email:  [email_address] Early Summer 08’ Release My New book on real estate’s  Hottest topic Nationally Released The One Stop  ADVANTAGE A Must Read….This book is an insightful road map through the decision maze. Learn how a single transaction sets several more transactions into motion. Why old school real estate shops are being replaced by “multi-disciplined” One stop brokerages.. How to select the right agent who can coordinate your  entire real estate experience , including mortgages, title-settlement services, and insurance giving you … The One Stop Advantage Fred C. Lanosa Nationally Released “ Make it Work For You”   Founder of WPI-International #1-Stop BEST SELLER
Make a Decision Set up a Follow Up  Appointment:  a. Discuss Protected Area/Town(s) b. Paperwork c.  Financial Options   3. That’s it Get Trained…Get Going! Business Builders Kit Franchisee Checklist Get Started! Member Services Checklist Training Schedule Getting Started

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wpi Broker

  • 1. The One-Stop Shop “ Broker-Owner” Presentation One Company…One Solution…One Stop
  • 2. This Presentation is about the Tools & Technology The Products and Systems The Timing The WPI Story Meet the People behind... Fred Lanosa, Founder Alex DePase, CEO Marc Schulman, COO Al D’Avino, Co-Founder Over 100 Years Street-Smart Experience One Stop Services in Action !
  • 3. 1st National One Stop Franchise Real Estate Mortgage Insurance Tools..Technology...Training Diversification!
  • 4. We Know the consumer prefers Brand Names We know the consumer loves One Stop Shopping… Convenience We know the consumer equates Bigger with Better Why WPI Franchised?
  • 5. Insurance? Mortgages? Which House? Rent? Now What? Repairs? Closing? Title-Services?... Paperwork? "Can Anyone Out There Make this easier for me?" Consumer Confusion So many decisions! So much money! Have We Ever Considered?
  • 6. Region 3 T/C T/C T/C T/C T/C T/C T/C T/C Region 4 Region 2 Region 5 A Proto-typical State is Divided into 5 REGIONS Of 1,000,000 pop 32 - 40 locations Regional Mortgage & Title Insurance & other T/C=Transaction Center Exclusive territory 800-1,000 sq ft Highly visible space Region 1 Home Office Enterprise Tie into T/C’s Agents love freedom Low overhead Multiple Income Streams A Much Closer Look... RD-1= Regional Owner Mortgage Prototype Franchise Prototype Insurance Prototype WPI Real Estate Prototype
  • 7. Being "New" Gets WPI "Noticed" 2005 2006 2007 Top 50!
  • 8. AGENTS- Use The tools, the branding, the marketing materials, the multiple income streams to build successful “One-Stop” Practices. CORPORATE- Creates The branding, systems, tools, technology, training & marketing collaterals The Core Product Lines and financial services The Strategic alliances that add value. It's How We Work Together that Makes the Difference REGIONAL-Develops The Regional Sells Franchises Proto-type Productivity/Sales Volume Support the Region File Quality Control BROKERS-Implement Systems at the local levels, goes after market share through recruiting and focuses on building a successful “one stop” company implementing the advantages of the franchise.
  • 9. As a WPI-One Stop Agent Agents Love *Low Overhead *Multiple Incomes Streams Insurance Residuals Home Warranty Mortgages Real Estate
  • 10. Work from Home...FREEDOM Fun..Flexibilty…Control HOME OFFICE ENTERPRISE IS A TURN KEY AGENT BUSINESS SYSTEM Big Name Image 3 Core Products State of the Art Tools Association of Professionals Total Control Total earnings to 150% + + + Residuals Training Awards and Recognition Marketing Materials Powerful Web Presence
  • 11. Implement the WPI 1-Stop Business Systems Implement Residuals Recruiting Program Maintain All Professional Licenses Broker Responsibilities
  • 12. Visionary Established Working Proto-type Shoot to become The “Crown Jewel” Office Franchise Applicants : Broker’s license required Already have or be willing to open a Brick and Mortar location. Required State Licenses and willingness to obtain their Insurance licenses within 90 days. Qualifications
  • 13. Broker-Owner Compensation BROKER BONUS: Broker-Owners earn residual income on transactional sales on any WPI agent or office personally recruited. AGENT RESIDUALS: Brokers also earn residuals on transactional sales on any WPI agent or office their agent recruits. 95% Real Estate 70% Mortgage 70% Insurance $80 Home Warranty Recruiting Residuals One Stop Shop Revenues Residuals Revenues
  • 14. 95% Real Estate Office Production *Subject to state licensing requirements and local custom, certain states may require a P and C License Let’s Apply Realistic Numbers Personal Production Illustration Average Office Size = 10 agents Average Real Estate Sale 200,000 @ 2.5%=$5,000 95%=$4,750 per closing Average Loan Sale $180,000 Aver Com=$4,000 X 70% =$2,800 per file Average Insurance (Life) = $1,000 Premium 70%=$700 per policy file *NAR 2003 Survey $570,000 $168,000 50% CAPTURE + $42,000 50% CAPTURE + 10 Trans/mo 15 Trans/mo 20 Trans/mo 25 Trans/mo Total Earnings $780,000 GCI $1,170,000 GCI $1,560,000 GCI $1,950,000 GCI Affiliated Businesses: Real Estate…Mortgage…Insurance 70% Mortgages Office Production 70% Insurance Office Production 120/60/60 180/90/90 240/120/120 300/150/150 1-Stop Brokerage Revenue 50/600/300= $3,900,000 100/1,200/600= $7,800,000 Broker
  • 15. Two More Reasons Why Our Business Model is Right for the Times Small Offices/Big Profits… WPI-TRANSACTION CENTERS… Designed as highly efficient real estate offices that can be operated in less than 1,000 sq feet! Efficiency with multiple profit centers Home Office Enterprise Real Estate. Mortgage .Title. Insurance 1 2
  • 16. $130 Residual Revenues Average Closing Contribution=$130 2% of Real estate= $100 3% Mortgage Insurance Policy = $30 $130 $130 $130 $130 $130 Your Broker Agents You Recruit Brokerage Firms You Recruit The WPI Story is an exciting one to share. By introducing our One –Stop Model to others You position yourself to receive on-going monthly residuals based on sales from those agents and even entire companies that you recruit $800 Bonus $65 $130 $65
  • 17. Residuals from a Chain of Companies 2008 Qtr 4-2009 Qtr 3-2009 Qtr 2-2009 Qtr 1-2009 Qtr 4-2010 Qtr 3-2010 Qtr 2-2010 Qtr 1-2010 Qtr 4-2008 Qtr 3-2008 Qtr 2-2008 Qtr 1-2008 2009 2010 $65 $65 $65 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 Let’s say you introduced WPI’s One Stop Model To just “One Agency” every 3 months… Brokerage Firms You Recruit Brokerage Firms You Recruit Brokerage Firms You Recruit Brokerage Firms You Recruit Brokerage Firms You Recruit Brokerage Firms You Recruit Brokerage Firms You Recruit Brokerage Firms You Recruit Brokerage Firms You Recruit Brokerage Firms You Recruit Brokerage Firms You Recruit Brokerage Firms You Recruit
  • 18. Our Own “Multi-Media” MLS SYSTEM Connecting Buyers to WPI-Properties “World-Wide Complete Technology Platform
  • 19. You Get 4 Powerful Lead Capture Websites Real Estate Web Site 1 Mortgage Web Site 2 Complete Digital tool System/Back office 3 Recruiting Web Site w/Automated follow up 4
  • 20. Your Regional Website Your Regional Director has their own Web site for local training events, news, New franchisee announcements, etc
  • 21. National Training & Events Website Your Corporate Training Web site “collectively” posts all national & regional trainings, business briefings, and online work shops here … Nation-wide!
  • 22. Even a One-Stop Tool Suite Your email here Digital Tour Builder Website Builder Communication Eblog and More! Listings Manager Mortgage Tracking Brochure Builder Contact Manager CD-Biz Card Builder FREE
  • 23. Paint-by-Number No Typing Skills No Design Skills No Computer Skills Making things click Tool Training Provided
  • 26. WPI's FREE-Client Tool Suite Makes One-Stop Shopping EZ!
  • 27. WHAT WPI-AGENTS DO FOR THEIR BUYERS The File Cabinet is FREE...forever! CONSUMERS HAVE DIRECT ACCESS TO EVERYTHING THEY NEED! ACTIVATED! WHAT WPI AGENTS DO TO GET THEIR SELLER’S PROPERTY SOLD The CLIENTS STORAGE FILE CABINETS
  • 28. A One Stop Resource WPI has you Covered! Loan A/E Title A/E Insurance A/E
  • 29. AD-Fund I% of all real estate commissions 2% of insurance commissions collected are re-allocated back to the Region for institutional advertising, seminars, and brand awareness. Advertising Welcome to The WPI Business Briefing
  • 30. The WPI-Show Room Why Brokers Need One … Branded-display area Show case of collateral materials Sales professionals tend be very “visual”. A WPI-Show Room gives you a real Recruiting advantage
  • 31. We'll Be There! The Big Kick Off Grand Opening…4 Recruiting Seminars and a Training Event
  • 32. 214-page Member Operations Manual Policies and Procedures Manual (edit-ready) Employee handbook WPI-Mortgage WPI-Insurance Tools Training Branding Recruiting Office Management AND MORE! WPI-Business Builders Kit
  • 34. “ The Training was GREAT for me. I like the idea we have so many tools to use.” Benny Miller, WPI-Associate Broker “ The training topics were geared towards the changes in our business…overall…a wonderful experience!” Grace Taylor, WPI-Atlanta Broker ‘ WPI-Breakthrough was Awesome! I enjoyed Fred Lanosa’s insights into real estate marketing!” Samual Lamanna III, WPI-Central NY Properties “ Academy was terrific…Looking forward to the next one! Larry Howard, WPI-Excel Realty & Mortgage,LLC “ The more I learn the more I realize I don’t know! Mike Batty, Corporate Franchise sales What attendees are saying about the WPI Academy
  • 35. Technology Support Training Support Mortgage Support Insurance Support Real Estate Support 1-800 WPI-HELP DESK
  • 36. Recap...Here's What You Get 1.Exclusive License for Your Town 2. Protected territory 3. Affiliated Business Training Real Estate Mortgage Insurance Home Warranty Residuals 4.Complete WPI-Technology Platform 5.Tools 6.Training 7.Branding 8.Leadership 9.WPI-Worldwide MLS 10. Ground Floor Opportunity $15,900 *DISCLAIMER :Based off the illustration of One single office closing 120 real estate transactions annually at $200K at 2.5% commissions with the affiliated businesses capturing 50% of the mortgage business at 180.000 average loan yielding approx $2,800 per closed loan file gross and also capturing 50% of insurance policies at 70% or $700 each. Results will vary according to the skill level of the owner operator, commitment, and market conditions, which WPI has no control over. There are no guarantees of results. For illustrative purposes only *Other Costs $500 Month Flat Fee $299 renewal Unlimited Agents Multiple Incomes 95% Real estate 70% Mortgages 70% Insurance $80 Home Warranty Residuals
  • 37. Target Market: The Consumer! This book placed in your clients hands can turn A single real estate sale into a Multiple transaction Mortgage Sale An Insurance Sale A Home Warranty Sale If you would like to be put on a list when the book is out Email: [email_address] Early Summer 08’ Release My New book on real estate’s Hottest topic Nationally Released The One Stop ADVANTAGE A Must Read….This book is an insightful road map through the decision maze. Learn how a single transaction sets several more transactions into motion. Why old school real estate shops are being replaced by “multi-disciplined” One stop brokerages.. How to select the right agent who can coordinate your entire real estate experience , including mortgages, title-settlement services, and insurance giving you … The One Stop Advantage Fred C. Lanosa Nationally Released “ Make it Work For You” Founder of WPI-International #1-Stop BEST SELLER
  • 38. Make a Decision Set up a Follow Up Appointment: a. Discuss Protected Area/Town(s) b. Paperwork c. Financial Options 3. That’s it Get Trained…Get Going! Business Builders Kit Franchisee Checklist Get Started! Member Services Checklist Training Schedule Getting Started