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Bob Watson, Ph.D.
Senior Technical Writer
Amazon Web Services
Write what counts.
Count what counts.
@bobwatsonphd
bobw@docsbydesign.com
bobwatso@amazon.com
API the DocsVirtualConference 2020
May 6, 2020
You’ll learn how
to measure
documentation
success
You won’t learn
how to measure
everything
API the DocsVirtualConference 2020
bobw@docsbydesign.com @bobwatsonphd
This talk is about
external
performance
metrics
Performance
ForensicInternal
External
API the DocsVirtualConference 2020
bobw@docsbydesign.com @bobwatsonphd
What is it?
Success
Describe the
success you
want to see
bobw@docsbydesign.com @bobwatsonphd
API the DocsVirtualConference 2020
bobw@docsbydesign.com @bobwatsonphd
Describe how
docs contribute
to that success
Docs
Success
bobw@docsbydesign.com @bobwatsonphd
API the DocsVirtualConference 2020
bobw@docsbydesign.com @bobwatsonphd
Iterate
Measure
AnalyzeRevise
Describe
API the DocsVirtualConference 2020
bobw@docsbydesign.com @bobwatsonphd
Measure
AnalyzeRevise
Describe
Iterate
API the DocsVirtualConference 2020
bobw@docsbydesign.com @bobwatsonphd
Goals
MetricsTech
Describe your
goal in a way that
is countable and
collectable
Can you describe it?
Can you collect it? Can you count it?
API the DocsVirtualConference 2020
bobw@docsbydesign.com @bobwatsonphd
Goals
MetricsTech
You might not
be there, yet
API the DocsVirtualConference 2020
bobw@docsbydesign.com @bobwatsonphd
Goals
MetricsTech.
Iterate on goals,
metrics, and tech
Can you describe it?
Can you count it?Can you collect it?
API the DocsVirtualConference 2020
bobw@docsbydesign.com @bobwatsonphd
(there aren’t any)
Secrets
Develop your
system
API the DocsVirtualConference 2020
bobw@docsbydesign.com @bobwatsonphd
API Documentation
examples
API docs have many goals
API the DocsVirtualConference 2020
bobw@docsbydesign.com @bobwatsonphd
This doc is successful
when___________________.
Identify each topic’s goal
API the DocsVirtualConference 2020
bobw@docsbydesign.com @bobwatsonphd
• This doc is successful when
• _(audience)_ __(goal)__.
Fill in the blanks
API the DocsVirtualConference 2020
bobw@docsbydesign.com @bobwatsonphd
Generalize content goals
API the DocsVirtualConference 2020
bobw@docsbydesign.com @bobwatsonphd
Introductory API topics attract
Download
API the DocsVirtualConference 2020
bobw@docsbydesign.com @bobwatsonphd
•Step 1
•Step 2
•Step 3
Tutorial & Procedural topics demonstrate
API the DocsVirtualConference 2020
bobw@docsbydesign.com @bobwatsonphd
Conceptual topics teach
API the DocsVirtualConference 2020
bobw@docsbydesign.com @bobwatsonphd
Reference topics answer
API the DocsVirtualConference 2020
bobw@docsbydesign.com @bobwatsonphd
Normalize metrics
Observe and iterate
API the DocsVirtualConference 2020
bobw@docsbydesign.com @bobwatsonphd
Some assembly required
API the DocsVirtualConference 2020
bobw@docsbydesign.com @bobwatsonphd
Describe the success you want to track
Collaborate on the descriptions
Describe that success in a way that is countable and collectable
Know what writing success looks like to help you create and measure it
Develop your system for iteration and improvement
Create, measure, iterate, and improve!
Takeaways
API the DocsVirtualConference 2020
bobw@docsbydesign.com @bobwatsonphd
• https://docsbydesign.com/category/technical-writing/audience-market-product/
• https://youtu.be/ax_6cS3JHvY
• https://docsbydesign.com/category/technical-writing/reader-goals/
• https://docsbydesign.com/wp-
content/uploads/2015/07/Watson_UsingReadersAndOrganizationsGoals.pdf
• Brandt, J., Guo, P.J., Lewenstein, J., Dontcheva, M., Klemmer, S.R.: Two studies of opportunistic
programming: interleaving web foraging, learning, and writing code. In: Proceedings of the SIGCHI
Conference on Human Factors in Computing Systems, ACM, pp. 1589–1598 (2009)
• https://docsbydesign.com/category/technical-writing/measuring-value/
• https://docsbydesign.com/wp-
content/uploads/2015/01/SIGDOC2014_CogDimForDocEstimate_PosterPaper.pdf
References
API the DocsVirtualConference 2020
bobw@docsbydesign.com @bobwatsonphd

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Write what counts. Count What Counts.

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