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Writing Good Web Content
- 1. Write Answers Steve Burge Open Source Training Open Source Matters
- 2. Steve Burge
- 4. Who wrote this? “ Short words are best” “ Your headline is the most important element” “ Use phrases such as ‘Limited supply’ and ‘last time at this price’”
- 5. David Ogilvy
- 7. Sometimes it’s hard work:
- 8. Sometimes it’s hard work:
- 9. Other times it’s accident:
- 10. Only One Thing Matters: Practice
- 11. Only One Thing Matters: “ Lose Your First 50 Games As Quickly As Possible” - Go Proverb
- 12. Topics: Solve Problems Solve Problems Solve Problems Solve Problems Solve Problems WIIFM???
- 14. Topics: Not Solving Problems Complaints: “Drupal sucks!” Mundane: “I’m trying Joomla” No solutions: “I don’t know how to do X” Replicating: “Wordpress 3.0 is out” Promoting: “We’re great”
- 15. Great Expo Examples http://css-tricks.com Wordpress and CSS
- 16. Great Expo Examples http://HowtoJoomla.net Joomla
- 17. Great Expo Examples http://Lullabot.com Drupal
- 18. Topics “ Scratch Your Own Itch” “ Rework” book Basecamp, Campfire, Highrise
- 19. Topics: Solve Your Problems Solve Your Problems Solve Your Problems Solve Your Problems Solve Your Problems What are you more passionate about than the problem you’re faced with?
- 20. Topics: Solving Problems This module sucks because feature X is missing. It’s needed because … I’m trying to build a theme and have X advice for people getting started I don’t know how to do X, but I’ve tried A, B and C
- 21. Topics: My advice Solve Your Niche Problems Solve Your Niche Problems Solve Your Niche Problems Solve Your Niche Problems Solve Your Niche Problems Start in a niche. Expand later.
- 22. Topics: Solving Problems Your readers weren’t at CMSExpo: … … …
- 23. Content “ Get rid of half the words on each page, then get rid of half what’s left” - Steve Krug
- 24. Find One Of Your Posts Find the average sentence length (the number of words divided by the number of sentences)
- 25. Find One Of Your Posts Find the average number of syllables per word (the number of syllables divided by the number of words)
- 26. Find One Of Your Posts 200 - sentence length - (80 x average number of syllables) = ?
- 27. The Flesch Reading Ease Readability Formula 90-100 : Very Easy 80-89 : Easy 70-79 : Fairly Easy 60-69 : Standard 50-59 : Fairly Difficult 30-49 : Difficult 0-29 : Very Confusing
- 28. Cut this down: Joomla is an award-winning content management system (CMS), which enables you to build Web sites and powerful online applications. Many aspects, including its ease-of-use and extensibility, have made Joomla the most popular Web site software available. Best of all, Joomla is an open source solution that is freely available to everyone. (http://joomla.org/about-joomla.html)
- 29. Break up your text http://sensible.com/chapter.html
- 30. Break up your text Images Bullet points Short paragraphs Sub-headings
- 31. Headlines “ 75 percent of the buying decisions are made at the headline alone” - Tested Advertising Methods
- 32. Headlines Benefits Verbs Specifics 65 characters long for S.E.O. You have to get over the feeling that you’re being cheesy
- 34. Headlines How to get links to your blog from top CMS websites $500 in free links and traffic available now Are you frustrated with the time needed to build links? Does Google drive you mad? We’re about to reveal the solution
- 35. 5 Pieces of Advice Practice Solve your niche problems Write short Break up the text Write headlines with specific, energetic benefits
- 36. Grab some paper …
- 37. A Blog About the Expo Let’s practice What problem are you solving? Write one paragraph with the solution Find an image Pick a specific, punchy headline Email steve@ostraining.com and we’ll get you at least 5 great CMS links.
- 40. Questions
- 41. Thank you. Steve Burge Open Source Training Atlanta, USA [email_address]