SlideShare a Scribd company logo
Writing for the
Modern Web
david lee king | tscpl.org | davidleeking.com
flic.kr/p/aHV47t
Content
images
videos
words
$$$
Content
images
videos
words
$$$
awesome!
Content
images
videos
words
$$$
Respons-ibility
so let’s
improve
our words
the
Problem(s)
#1we’re not
writers
General Reference Center:

A general interest database that
integrates a variety of sources
in one easy-to-use interface.
Use General Reference Center
to find articles from magazines,
reference books, and
newspapers, many with full-text
and images.
Freegal:
The Freegal Music Service is a
download music service sold to
Libraries for free use by its
registered cardholders.
#2we have 8
seconds
9 seconds 

for a 

goldfish
Writing for the Modern Web
8 seconds
to grab a
reader’s
attention
People
Product
Process
the
People
know your customers
know your customers
Have a focus
flic.kr/p/eo52B3
know your staff, too
Two

Choices
the
Product
words are a product
focus

on the 

right things
flic.kr/p/5qtj4r
the
Process
titles!
flic.kr/p/o6B7TP
Writing for the Modern Web
Writing for the Modern Web
wikipedia
simplify & shorten
flic.kr/p/4zCtVk
cut the fat
ignore your
english teacher
flic.kr/ps/THrRm
readability
Writing for the Modern Web
say no to

weird formats
conversational

writing
flic.kr/p/q6PxB
active voice - not
passive
Jane hit the ball.
The ball was hit by Jane.
use

imagesflic.kr/p/rrtaDX
keywords & hashtags
#CILDC
know speling errores
re-use

content
website
Facebook
Twitter
where to
start?
have fun!
flic.kr/p/qfMsoQ
thanks!
davidleeking.com
Q&A?
davidleeking.com

More Related Content

PDF
Writing for the Modern Web
PDF
Social Media Best Practices, Part 2
PDF
Aligning Digital and Print Content: Editorial Content Calendars
PPTX
10 Common SEO mistakes
PDF
Schrijven voor Google Hugo Louter op het Taalcongres van De Redactie
PPT
Using Technology in the Classroom, Chapter 14a Producing-Presenting
PDF
How to get a Green with Yoast SEO plugin?
PPTX
Apis 101
Writing for the Modern Web
Social Media Best Practices, Part 2
Aligning Digital and Print Content: Editorial Content Calendars
10 Common SEO mistakes
Schrijven voor Google Hugo Louter op het Taalcongres van De Redactie
Using Technology in the Classroom, Chapter 14a Producing-Presenting
How to get a Green with Yoast SEO plugin?
Apis 101

What's hot (11)

PPTX
WP Accessibility
PDF
Sunday Business Post SEO Masterclass - John RIng
PPTX
Steve barbarich's seo school 101 backlink variation
PPT
10 Sure Fire Tips
PPTX
Dr. martin luther king the power of words 2016
PPTX
Let's face it.
PPT
Fe Colleges Conference
PDF
Superintelligence2525 v05122018
PDF
Paquete de backlinks
PPTX
Measuring Metrics that Matter
WP Accessibility
Sunday Business Post SEO Masterclass - John RIng
Steve barbarich's seo school 101 backlink variation
10 Sure Fire Tips
Dr. martin luther king the power of words 2016
Let's face it.
Fe Colleges Conference
Superintelligence2525 v05122018
Paquete de backlinks
Measuring Metrics that Matter
Ad

Viewers also liked (20)

PDF
Realidad Aumentada fotorrealista al alcance de todos
PDF
6 questions-social-media-strategymarkschaefer-140427123305-phpapp02
PPT
Ple Patricia Nora Macip
PPTX
The Emerging Workforce Data Ecosystem: New Strategies, Partners & Tools Helpi...
PDF
Word of-mouth
PDF
99 Quotes for the Future of Innovation in 2014 and beyond
PPTX
Content Marketing Tips From The Experts
PDF
Top mobile internet trends feb11
PPTX
¿POR QUÉ TANGO?
PDF
Internettrends052913final 130529094939-phpapp02
PPTX
Fiscal Rules and Debt Restructuring: The European Union Experience - Country ...
PDF
Cómo preparar alumnos para el siglo x xl con pocos recursos @globaledcon 2016...
PDF
COCPA - The Anticipatory Individual and Organization
PPTX
Pilonidaldisease 141115134308-conversion-gate01
PDF
Classroommanagementsk122016 160802014038
PDF
Notions de fond structure de la terre
PPTX
Brandstorm 2014 - Gr8 Uppsala University
KEY
Community engagement through social networking
PPTX
Shouldshouldnt do phpapp_
PDF
Outreach 2.0: the Digital Revolution of Public Relations
Realidad Aumentada fotorrealista al alcance de todos
6 questions-social-media-strategymarkschaefer-140427123305-phpapp02
Ple Patricia Nora Macip
The Emerging Workforce Data Ecosystem: New Strategies, Partners & Tools Helpi...
Word of-mouth
99 Quotes for the Future of Innovation in 2014 and beyond
Content Marketing Tips From The Experts
Top mobile internet trends feb11
¿POR QUÉ TANGO?
Internettrends052913final 130529094939-phpapp02
Fiscal Rules and Debt Restructuring: The European Union Experience - Country ...
Cómo preparar alumnos para el siglo x xl con pocos recursos @globaledcon 2016...
COCPA - The Anticipatory Individual and Organization
Pilonidaldisease 141115134308-conversion-gate01
Classroommanagementsk122016 160802014038
Notions de fond structure de la terre
Brandstorm 2014 - Gr8 Uppsala University
Community engagement through social networking
Shouldshouldnt do phpapp_
Outreach 2.0: the Digital Revolution of Public Relations
Ad

More from David King (20)

PDF
Connect with Images
PDF
Tech Trends for Libraries in 2019 and Beyond
PDF
Emerging Technology Trends in Libraries for 2018
PDF
Emerging Technology Trends in Libraries for 2018
PDF
Connecting Innovatively with your Community
PDF
Using Video Tools to Connect with your Customers
PDF
The C Equation: Content + Connection + Community = Contented Customers
PDF
Innovative Ways to Connect with your Community
PDF
Library Death Match - my Apps vs Websites Argument
PDF
Social Media & Emerging Trends
PDF
Instagram: Effective Use for Libraries
PDF
Rocking the Small Screen without Losing your Mind
PDF
Rocking the Small Screen: Videos & Libraries
PDF
Emerging technology trends in libraries for 2017
PDF
Customer Experience - On the Web, In the Library, In the Community
PDF
Social Media Best Practices & Experiences
PDF
Marketing and Promoting the Library Website
PDF
Emerging technology trends for libraries for 2017
PDF
Shaping an Organization Responsive to Change
PDF
Tech Trends for 2016
Connect with Images
Tech Trends for Libraries in 2019 and Beyond
Emerging Technology Trends in Libraries for 2018
Emerging Technology Trends in Libraries for 2018
Connecting Innovatively with your Community
Using Video Tools to Connect with your Customers
The C Equation: Content + Connection + Community = Contented Customers
Innovative Ways to Connect with your Community
Library Death Match - my Apps vs Websites Argument
Social Media & Emerging Trends
Instagram: Effective Use for Libraries
Rocking the Small Screen without Losing your Mind
Rocking the Small Screen: Videos & Libraries
Emerging technology trends in libraries for 2017
Customer Experience - On the Web, In the Library, In the Community
Social Media Best Practices & Experiences
Marketing and Promoting the Library Website
Emerging technology trends for libraries for 2017
Shaping an Organization Responsive to Change
Tech Trends for 2016

Recently uploaded (20)

PDF
MARG’s Door & Window Hardware Catalogue | Trending Branding Digital Solutions
PDF
Building a strong social media presence.
PDF
UNIT 1 -4 Profile of Rural Consumers (1).pdf
PDF
Proven AI Visibility: From SEO Strategy To GEO Tactics
PDF
NeuroRank™: The Future of AI-First SEO..
DOCX
marketing plan starville............docx
PPTX
Best Digital marketing service provider in Chandigarh.pptx
PDF
Coleção Nature .
PDF
Is Kanav Kesar Legit or a Scam? Uncovering the Truth Behind the Hype
PDF
Digital Transformation - Albert Donaldson, Golf Away Tampa Bay
PDF
Mastering Content Strategy in 2025 ss.pdf
PPTX
Presentation - MindfulHeal Digital Ayurveda GTM & Marketing Plan.pptx
PPTX
Sumit Saxena IIM J Project Market segmentation.pptx
PPTX
Ranking a Webpage with SEO (And Tracking It with the Right Attribution Type a...
PPTX
Your score increases as you pick a category, fill out a long description and ...
PDF
PPTX
Solomon_Chapter 6_The Self: Mind, Gender, and Body.pptx
PDF
Digital Marketing in the Age of AI: What CEOs Need to Know - Jennifer Apy, Ch...
PPTX
UNIT 3 - 5 INDUSTRIAL PRICING.ppt x
PPTX
Amazon - STRATEGIC.......................pptx
MARG’s Door & Window Hardware Catalogue | Trending Branding Digital Solutions
Building a strong social media presence.
UNIT 1 -4 Profile of Rural Consumers (1).pdf
Proven AI Visibility: From SEO Strategy To GEO Tactics
NeuroRank™: The Future of AI-First SEO..
marketing plan starville............docx
Best Digital marketing service provider in Chandigarh.pptx
Coleção Nature .
Is Kanav Kesar Legit or a Scam? Uncovering the Truth Behind the Hype
Digital Transformation - Albert Donaldson, Golf Away Tampa Bay
Mastering Content Strategy in 2025 ss.pdf
Presentation - MindfulHeal Digital Ayurveda GTM & Marketing Plan.pptx
Sumit Saxena IIM J Project Market segmentation.pptx
Ranking a Webpage with SEO (And Tracking It with the Right Attribution Type a...
Your score increases as you pick a category, fill out a long description and ...
Solomon_Chapter 6_The Self: Mind, Gender, and Body.pptx
Digital Marketing in the Age of AI: What CEOs Need to Know - Jennifer Apy, Ch...
UNIT 3 - 5 INDUSTRIAL PRICING.ppt x
Amazon - STRATEGIC.......................pptx

Writing for the Modern Web