Writing For The Web
- 1. WHO ARE THESE PEOPLE AND WHY DO I NEED TO KNOW ANYTHING ABOUT THEM OR ADAPT TO THEIR NEEDS? A Psychologist’s View on Writing for the Web
- 2. What do you know about them? How are they looking at your content? Who are these people?
- 4. Older Adults
- 6. Children and Other Devices
- 8. Very Young
- 9. Unmotivated
- 10. Stressed
- 11. Disabled
- 12. Geeky
- 13. Age Gender Education Computer Skills Reading Level Disability You are not your reader!
- 14. Age How old are the people who will be looking at your site?
- 15. Gender Is your content something that appeals to one gender more than another?
- 16. Education Do your readers have more than a high school education?
- 17. Computer Skills Can your readers do more with their computer than send and read email and use Google?
- 18. Reading level Are your readers always at the same reading level?
- 19. Disability Might your readers wear bifocals or have forgotten their reading glasses?
- 20. Why have they come to your site?
- 21. Purpose Does everyone come to your web site to learn what YOU want them to know?
- 22. Expectations What do your readers expect to find?
- 23. Off-Line and On-Line What do we know about reading?
- 24. Screens versus Paper Problem: Poor contrast in many environments Glare Halo Solution: Enhance Contrast Light Backgrounds Dark Text
- 25. Mousing versus Page Turning Problem: Mousing causes Repetitive Strain Injuries Solution: Limit scrolling
- 26. Screen to Eye Distance Problem: Monitors and laptop screens not at optimal distance for reading? Solution: Keep fonts large.
- 27. Vertical Screens Problem: Head held at an uncomfortable angle Squinting Solution: Larger Fonts
- 28. Reading versus Scanning Problem: People do not read every word Solution: This is a problem?
- 29. Make content easier to scan? Headings Lists Short sentences or phrases Related Illustrations
- 30. Don’t Make Me Think We will meet at 12:00 p.m. three days after two days before the day before tomorrow
- 44. Marketing considerations Print marketing is “push”; Web is “pull”
- 45. Marketing considerations Print marketing is “push”; Web is “pull” Match visitors’ expectations for your site
- 46. Marketing considerations Print marketing is “push”; Web is “pull” Match visitors’ expectations for your site Make the call to action obvious and easy to access from every page
- 47. Marketing considerations Print marketing is “push”; Web is “pull” Match visitors’ expectations for your site Make the call to action obvious and easy to access from every page Less is more
- 48. Marketing considerations Print marketing is “push”; Web is “pull” Match visitors’ expectations for your site Make the call to action obvious and easy to access from every page Less is more Don’t distract with animations or other bells and whistles
- 49. Marketing considerations Print marketing is “push”; Web is “pull” Match visitors’ expectations for your site Make the call to action obvious and easy to access from every page Less is more Don’t distract with animations or other bells and whistles