writing for Web 2.0 and the 3D web

The document discusses strategies for writing for different types of online media, including Web 2.0, 3D environments, blogs, and virtual worlds. It provides tips for blogging effectively such as finding a niche and engaging community through comments. When writing for others, it recommends shorter pieces with multimedia to engage click-happy readers. Lessons for writing in 3D environments emphasize non-linear storytelling, while virtual world writing requires considering the primarily non-textual nature of those spaces.