WRITING FOR WEBSITE & DIGITAL FORMAT

WRITING FOR WEBSITE & DIGITAL FORMAT
lia s. Associates
WRITING FOR
WEBSITE & DIGITAL
FORMAT

Website is an invaluable advertising medium for conveying information
about the brand, its character, and its promotional offerings.

The quality of content
is the most important element
of the digital revolution.
If you don’t do the hard work of preparing
and presenting clearly, you will lose your
audience before they have even started

Internet is related well with
interactive media
The content you create has to be
informative, clear & compelling

Copywriters usually lead
the planning & structuring
of a website
Website can reach directly audience
to inform, guide & sell them

The architect’s advice that “form follows function” certainly applies
to the website as an online advertising tool.
WEBSITE OBJECTIVE

Thorough preparation
and planning is essential
and simplicity is the key.

Your visitor don't read,
they scan. They search
for their keywords
Scanning, searching,
random sequence

Use a brief, punchy and energetic style
that presents your copy as concise
quality information.

You are the tour guide to the site
How you do this depends on what your audience
expects from the site, and what you feel
will work best.
You must consistent with everything you write

Give the user full control
of how the content can be
accessed and used

Establish a coherent plan
for all of the content
before you start.

Preparation is the key
of success
Take the time to analyze and process the raw
material you are working with, research to add
detail & gain a better insight into the target
audience, marketplace & client's positions

Before you begin planning
Write short summary of the site's
intended role, including who is catering
for, what aims to provide them with &
what the overall objective of the project is

CAUTION !
Scanners don’t like complex
concepts

If your visitors can’t find
their information easily they
won’t hang around for long.

Deliver max understanding
with clear navigation

Visitor should be no more
than three clicks away
from any piece

Key menu options appear
at the bottom of every page

Sketch your site plan, each key
section have "landing page”

Digital formats require you
to cut your copy down
to the bone

Keep cutting and cutting,
being careful not to lose
any of your core content

Most visitor don't read any detail
Make your info available
as downloadable document
so they can store on drives

COPY TECHNIQUE
(promise-deliver,intrique,
benefit-led proposition)

Gathering together the
available material for
the content is a core part
of your role
Do a separate plan for the writing time
required

Without personality,
you’re not interesting

Be confident, and enjoy putting across a strong
personality
Use surprising word, add sense of humour,
be chatty & relaxed will be conversational. Welcome them
when they get to the new page

Your visitors may be creating
their own content
They are able to compete with other visitor (writing
customer review, conversing in your chatroom,
contributing to blog or posting content
on youtube etc)

Your tone of voice should be real and credible
Read being conversational & less formal than the client
expect, give clear point
of difference from other

See you at IG @liasidik with weekly updates and new insights!
lia s. Associates

WRITING FOR WEBSITE & DIGITAL FORMAT

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