This document provides guidance on writing effective reports and proposals. It emphasizes the importance of clarity of purpose and considering the reader's expectations. Reports are meant to lead to action and should be well-structured with an introduction, body and summary. Key aspects of a good report include clearly defined objectives, understanding the intended audience, and logical organization. Proposals must persuade and differentiate to gain acceptance, while avoiding being too clever, complicated or pompous. Facts should be prioritized over opinions.