Writing skills
- 2. Tips Regarding Choice of Words • Use Familiar words • Use concrete words Abstract Concrete A piece of art A painting / statue Significant rise 45% rise The majority 68% Near / foreseeable future By Friday evening Labour saving device Machine that does the work of 10 labours Substantial gain 20 per cent interest
- 3. • Use single words in place of circumlocution • Example:- He always uses words with several meanings and interpretations He always uses ambiguous words • Use short words in place of long words Long words Short words During the preceding years Last year Definitive action Final action Incontrovertible evidence Proof Acceleration Speeding up
- 4. • Prefer Saxon word to Romance Romance/ Latin Saxon / British / English Corpse Dead body animate Living loquacious Talkative belligerent Warlike Anarchy Lawless Pusillanimity Cowardice Centennial 100th anniversary Contiguous Bordering, adjoining • Use technical words with care • Use precise words and idioms
- 6. • Keep Sentence Short • Keep sentence content limited • Economize on words “words are like leaves and where they most abound the fruit of sense beneath is rarely found” • Avoid surplus words Sentence containing surplus words Sentences after pruning There are three conditions that should be filled Three condition should be fulfilled In addition to these trophies he has won numerous prizes in recognition of his debating skills He has won numerous other prizes for his debating skills. The building that was damaged by the fire has been renovated The building damaged by the fire has been renovated We placed order for desk that are of the executive type We ordered executive desk
- 7. • Avoid unnecessary repetition Unnecessary repetition Repetition eliminated We should not overlook the important essentials We should not over look the essentials Always plan your action in advance Always plan your action In my opinion I think he has not acted wisely I think he has not acted wisely We have all the modern up-to date equipment We have all modern equipment You are supposed to be present on Monday morning at 8am You are supposed to be present on Monday at 8 am At the moment I am only interested in the present work in hand I am only interested in the work in hand
- 8. Tips for Paragraph Design
- 9. • Aim at unity • Make the effective use of topic sentence • Omit unnecessary information • Keep the paragraph short • Make the paragraph move forward
- 11. Highlight The Positive • Sales person approach to a customer-”You don’t want to buy this set of children’s encyclopedia, do you?” • Another Approach-”Wouldn’t you and your family like to be proud owner of these 12 handsome volumes?” The latter approach may not guarantee a sale but the customer will find it harder to say NO convincingly
- 12. Telling about a delay in delivery • The Titan Watch Company has received an order form Kapoor Watch Store for 50 Titan Edge watches. This particular brand has been sold out and a new shipment is not due for about two weeks. The order service correspondent , distressed that he could not fulfill the order immediately ,wrote this letter: Dear Mr.Kapoor, I am very sorry that we are out of stock on Titan EDGE watches and I know you will be disappointed that we do not expect a new shipment from the factory for another two weeks. Can you wait that long? • Now the persuasive way: Dear Mr.Kapoor Thank you for the order for 50mTITAN EDGE watches. This model has been so popular this season that the factory is a little hard to keep up with the demand. We do, however expect a new shipment about November 25, and I will make sure that the watches are sent to you the same day they are received here. I think you will be pleased Mr.Kapoor at how quickly these new Titan Edge watches are recognized by shoppers as a genuine bargains. Indeed we are so convinced of their appeal that we have tippled our usual order. So that we can take care of your future needs without delay.
- 13. Suggesting a substitute for merchandise ordered • Rakesh Gupta is a junior sales officer for Bright Luggage manufacturer