Writing Your Linkedin Profile 111214

©Sage Strategies 2014 info@sage4change.com

AVERAGE RETIREMENT AGE 2014

MAXIMUM MONTHLY SOCIAL SECURITY IN 2013

AGENDA
1.Power of Linkedin
2.Nuts and Bolts
3.Your Story
4.Writing
5.Your Executive Brand
Bonus: 10 point daily check

LARGEST PROFESSIONAL NETWORKING SITE

YOUR PROFESSIONAL REACH

NUTS AND BOLTS – YOUR EYE GOES WHERE FIRST?

NUTS AND BOLTS – YOUR TITLE / TAG LINE

NUTS AND BOLTS – SECURITY AND SETTINGS

NUTS AND BOLTS – SECURITY SETTINGS
Uncheck this box while making changes so that your connections do not congratulate you on a new job.

BEFORE YOU START WRITING
What do you want ? Future based
Who are you talking to?
What do you want them to know?
What do you want them to do?
Identify your WIIFM – what’s in it for me/them
What style works to reach them? Casual? Formal? Enthusiastic?
What does your brand sound like?

IDENTIFYING YOUR BRAND
Dream / Vision
Personality
Inherent talent
History

QUESTIONS TO IDENTIFY YOUR BRAND
What projects, work, aspects of your job are you excited about or don’t need prompting to do?
What is your secret weapon?
What assignments would you volunteer today and why?
What value do you defend? What do you stand for?
What problem do you solve?
What got you in trouble all the time as a kid?
What work do you get lost in?
Caution: do NOT do a comparative during this process – your particular brand of helping might sound like Mother Theresa but is most certainly different and will draw different people to you.

DEVELOP YOUR TAG LINE
Think Different – Apple
Nothing runs like a Deere – John Deere
Snap Crackle POP! – Kellogg’s Rice Krispies
Just do it – Nike
Don’t leave home without it – American Express

WRITING POINTS
•Headlines are 55 characters or less
•Summary - Short sentences (23 words or less or one breath)
•First person like they stopped by and you want to welcome them
•Write in the first person in the summary
•Use key words in the summary and get technical in the list of skills
•Bullet point anything that might be easily consumed as a list
•C shape reading – top bit and the last bit are remembered or actually read
•Utilize a skills area for the searchable terms
•Do not lie – unless your brand is that of a liar
•Lose anything that tells a contraindicating story (skills)
•Check the negativity factor
•Less is more make it consumable / skimable
•10 recommendations for you by other people Accessible – be in networking mode
•social media or websites
•Write person info in the interests
•contact information in the summary
•email address that follows you
•Phone number
•Control the endorsements up to 50 – right skills
•Use your brand’s language
•Use language of the reader
•Add videos or links use the features portfolio that highlights your work if that’s your brand
•READ WHAT YOU WROTE! OUT LOUD!

THE STORY YOU TELL - BEWARE
I haven’t finished school  University Wisconsin – Bachelors of Science Coursework estimated completion date 2016
I can’t shake my administrative assistant history I am passionate about developing processes and systems for the greatest success for a team, organization, project or person
I don’t have any paying clients  I work with (describe your ideal client) because I am passionate about…. Talk about the reasoning behind your career change and the WIIFM
I took a pay cut for this job / to be part of this company  Leveraging this as an learning opportunity while I complete my degree and really start to form the next step in my career.

BONUS: DAILY 10 POINT CHECK
1.Post something – daily – remember 20% of your contacts will see it in the feed or in emails
•Look at the news section
•Find an article
•Share it
•Comment and add value
2.Answer emails promptly Delete emails or archive them
3.Endorse someone for something
4.Triage offers to link
•Are they in your target market?
•Do you they serve a purpose to you?
•Do they connect you to people you want to meet?
5.Connect with people who have work you want.
6.Narrow the feed to your contacts and respond at least one with a thoughtful reaction to their post
7.Add 5 connections from the “you may know these people” (daily maximum)
8.Post in your groups (identify 3 with your target market to become active aka visible)
9.Reach out to newly connected people with a thank you and an offer for coffee
10.Pay it forward  Write a recommendation for someone that you’ve worked with

YOUR PROFILE – STEP ONE
1.Picture
2.Title
3.Location
4.Education

YOUR PROFILE SUMMARY
1.1st person
2.Branding you
3.Skills area
4.Key word search
5.Highlight strengths

ABOUT YOUR SPEAKER
Patricia Weiland, Professional, has been helping leaders ensure growth through twenty years of marketing and communication study and experience. With years of corporate coaching experience sales and marketing she now leverages her focus to identifying your brand and guiding your marketing strategy to build success for you.
Pat passionately believes that people can and should love what they do professionally the Promote Yourself Now program starts with your “why” and then builds a “how” to get that “what.” Using my research in behavioral science and years of marketing experience I help guide you to; retain the right employees, recover from a career misstep or reconnect with your own super powers.
From consulting and coaching, Weiland brings a situational sense of humor and loves to learn. She holds Masters Degree from Fielding Graduate University's Human Organizational Development Department. She now brings business marketing and behavioral change experience and theory to consult with people who want to learn more about their own strengths and love what they do.
Weiland works from the beach in Santa Barbara, California, a huge Green Bay Packer fan, makes jewelry from found objects at the beach and enjoys cooking for family and friends.

THANK YOU!
Upcoming Promote Yourself Now programs:
Developing Your Marketing Plan – One on One Coaching
Professional Brand including Start with Why
Brand Overhaul and Plan – Four Week Virtual Intensive
Speaking Skills for Video – One day face to face

Writing Your Linkedin Profile 111214

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