Ws5.1.2
- 1. Creative and Media: Level 2 Higher Diploma Unit 5: Campaign Level 2 Higher Diploma Creative and MediaUnit 1: Scene 5.1.2 Poster analysis Student Book pp 142–51 Poster analysis On your own or in a small group: 1) choose three or four campaign posters from the examples your teacher has given you 2) identify the main message of each campaign poster 3) identify the target audience for each poster 4) decide whether or not you think the poster is effective in getting its message across. Campaign Posters. Poster 1: Vote for Obama. The main message for this poster is to inform people on where they can vote for Obama to be President and to also persuade people to vote for him. The poster is targeted mainly at American citizens so that they know where to vote and have an influence on who to vote for. I think the poster is effective as it is simple but to the point and presents a strong argument. Poster 2: Think! © Pearson Education Ltd 2008. Copying permitted for purchasing institution only. This material is not copyright free. 1
- 2. Unit 1: Scene Creative and Media: Level 2 Higher Diploma Unit 1: Scene For this poster, you can see that their aim was to raise awareness of using a phone whilst driving. This happens to be a large campaign that has been seen as a serious issue and made a huge contribution to road side accidents. It’s targeted at all drivers to make them see the effect that a phone call can have if made whilst driving and to deter those who have already done it from doing it again. Again the poster is simple with hardly any writing but an effective headline saying “Dying to take the call”, which acts as a metaphor of the consequences that making a phone call can have, which could be death. They then have a picture of a car swerving out of the road. These two techniques prove to be extremely effective Diploma Level 2 Information Technology as they use clever wording and shock tactics to get their point across. Poster 3: Army recruitment. As you can see, this poster is from a few decades ago when Britain were trying to get people to join the army for the war. That was the main purpose of the poster. It was targeted at the men of that time as they needed people to fight for the country. In the picture, the man is pointing directly at the audience making it more personal and the fact it has “YOU” supports that. By doing this it interacts directly with the person making them feel needed which is always a great technique to use. Overall the poster is very effective. Poster 4: Knife Crime. This posters main message is the damage that a knife crime can do, whether that be carrying a knife or using a knife, to a person’s life. The aim is to decrease the rate of knife crime and eventually stop it. This is aimed at teenagers mainly but reaches out to everyone who is considering or takes a knife out with them. They say “Carry a knife and lose your life” which is a very strong statement and then they show a boy in a prison cell. The phrase ‘lose your life’ didn’t necessarily mean by death, although this could be a consequence of it, but it meant losing your social life and freedom as you will end up in prison. This is also an effective poster as it uses straightforward wording in order to get their point across. 2 © Pearson Education Ltd 2008. Copying permitted for purchasing institution only. This material is not copyright free.