WisdomTree is introducing a new family of fundamentally-weighted dividend exchange traded funds and strategies based on proprietary indexes that focus on dividends. WisdomTree's research shows that dividend-weighted indexes have generally outperformed cap-weighted indexes with lower volatility over time in bull and bear markets across all major market capitalizations. Two advisors joined WisdomTree because they found the potential for higher returns with lower risk presented by the dividend-focused approach to be impressive.