How to implement social CRM and learn from your customers - www.triadme.com
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This document discusses how to implement social CRM and learn from customers. It explains that CRM manages sales, marketing and customer service interactions, while social CRM combines CRM tools with business workflows and processes. It advises choosing social networks wisely by studying each network's etiquette and conversations. The document recommends establishing long-term relationships through regular conversations to gain customer insights, and using social media to engage customers and stay informed about them.
How to implement social CRM and learn from your customers - www.triadme.com
- 1. How to implement social CRM and learn from your customers
- 2. What’s the difference between CRM and social CRM?
- 3. Customer Relationship Management is a method for managing your sales, marketing and customer service interactions with customers. CRM
- 4. Social CRM is a strategy that combines CRM tools and technologies with the workflows and processes of a business.
- 5. Why is social CRM important to my business?
- 6. From an online survey of 500 Twitter users in the US and UK by Market Probe International and Twitter
- 7. How can I get started on social media?
- 8. Choose your social network
- 9. Many networks may call
- 10. Choose wisely
- 11. Study the etiquette, tone and nuances of conversations on each network.
- 12. Discover how or if a social network can work for your business.
- 13. Talk to your customers online
- 14. Social media users are responsive to new and interesting content.
- 15. They will engage with, react to and shape trends.
- 16. Establish long- term relationships
- 17. Foster relationships with customers through streams of regular conversations.
- 18. These regular conversations with customers will provide you with greater customer insight.
- 20. You can announce new product features on Twitter.
- 21. You can run product related polls on a LinkedIn group.
- 22. Let social media inform your business
- 23. Use social media to keep up-to- date about customers, leads and business partners.
- 24. Follow their LinkedIn page, Twitter stream or Facebook page.
- 25. How can I implement social CRM?
- 26. Have you identified your brand or product’s biggest online champions and influencers?
- 27. Have you identified your brand or product’s biggest online champions and influencers? Do you manage an internal community where customers and business partners contribute?
- 28. Have you identified your brand or product’s biggest online champions and influencers? Do you manage an internal community where customers and business partners contribute? Is your company connecting and conversing with partners, leads and customers on LinkedIn?
- 29. Have you identified your brand or product’s biggest online champions and influencers? Do you manage an internal community where customers and business partners contribute? Have you used your Facebook company page to engage with a customer or lead? Is your company connecting and conversing with partners, leads and customers on LinkedIn?
- 30. sagecrm.com Download our free eBook “Making every customer conversation count” http://bit.ly/SageCRMSlideS