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Xero s add o - pi v3
• Who are we? 
• What do we do? 
• Who is Practice Ignition for? 
• How and why Practice Ignition can 
work in your practice?
The problem. 
Heading here 
• Dot point 
• Dot point 
• Dot point
! ! ! 
! 
! ! 
! 
! 
! 
! ! ! ! ! ! 
! ! 
! ! ! ! ! 
! ! ! ! 
! 
! 
One in five are in admin
!$100k 
!$150k 
!$200k 
!$250k 
!$300k 
!$350k 
LoLsto rsevt enue 
revenue
“It costs us $1,000 to get a first draft 
proposal out the door” 
– Mid tier accounting firm (NZ) 
“We spend $1,200 just setting up a client’s job 
and workflows for the year...even for renewals.” 
– Big 4 (AU) 
“We miss out on work purely due to the 
inability to turnaround engagements.” 
– Small firm (AU)
Accountants Have 
% High admin costs 
$ Disconnected tools 
# Expensive client acquisition 
" Compliance requirements
Agreed fees % 
Visibility ( 
Easy communication ' 
A great experience & 
Clients Want
The industry started talking… 
“The firm of the future will offer fixed prices, 
upfront for every service it provides, just like 
every other business” 
– Ron Baker, Verasage 
…What does the future look like?
Accountants needed a tool to meet their client needs now and in 
the future. 
So, we created
So what is Practice Ignition? 
Accountants Clients
Xero s add o - pi v3
Provide the ultimate client experience 
while growing your practice.
Ignition 
+ Create proposal 
) Send to client or share 
on website 
* Client views & accepts online
- Capture additional 
information during checkout 
, Workflow is deployed to 
Practice Management Suite 
% Invoices are automatically sent 
to Xero 
Launch
. Share documents, milestones 
and due dates 
0 Connect and collaborate with 
client 
/ Nurture and retain 
Orbit
Create - Send - Accept
Interact and collaborate alongside the 
engagement.
Re-engage each year. 
Automatically.
PI Payments - with automatic reconciliation
Convert website traffic into quality leads
Only $29 
per month
Powerful filters - access data quickly
Engaging and retaining clients just got 
a whole lot easier.
The first place 
accountants look to move online 
The client platform 
to connect accountants and their clients 
A marketplace 
to connect advisors, businesses and software 
Payments 
made easy for B2B transfers, globally
Some customer love … 
“This is the last piece of the puzzle for us to make our business 
100% cloud based. Saving us a lot of time, managing all our 
engagements as well as streamlining the process from customers 
accepting the engagements to create all the jobs in Workflow Max 
and invoices in Xero” 
– Brad Golchin, 22 July 2013 
“Practice Ignition has changed the way I onboard new clients. I can be 
in an initial client meeting with them, scope out what we are going to do 
for them, draft an agreement and have it in their inbox in a matter of 
minutes. They can then accept it online and be on our way to complete 
fixed pricing from day one. No admin, no follow ups, no fuss.” 
– Matthew Goss, 22 July 2013
Thank You 
georgie@practiceignition.com 
link to presentation

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Xero s add o - pi v3

  • 2. • Who are we? • What do we do? • Who is Practice Ignition for? • How and why Practice Ignition can work in your practice?
  • 3. The problem. Heading here • Dot point • Dot point • Dot point
  • 4. ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! One in five are in admin
  • 5. !$100k !$150k !$200k !$250k !$300k !$350k LoLsto rsevt enue revenue
  • 6. “It costs us $1,000 to get a first draft proposal out the door” – Mid tier accounting firm (NZ) “We spend $1,200 just setting up a client’s job and workflows for the year...even for renewals.” – Big 4 (AU) “We miss out on work purely due to the inability to turnaround engagements.” – Small firm (AU)
  • 7. Accountants Have % High admin costs $ Disconnected tools # Expensive client acquisition " Compliance requirements
  • 8. Agreed fees % Visibility ( Easy communication ' A great experience & Clients Want
  • 9. The industry started talking… “The firm of the future will offer fixed prices, upfront for every service it provides, just like every other business” – Ron Baker, Verasage …What does the future look like?
  • 10. Accountants needed a tool to meet their client needs now and in the future. So, we created
  • 11. So what is Practice Ignition? Accountants Clients
  • 13. Provide the ultimate client experience while growing your practice.
  • 14. Ignition + Create proposal ) Send to client or share on website * Client views & accepts online
  • 15. - Capture additional information during checkout , Workflow is deployed to Practice Management Suite % Invoices are automatically sent to Xero Launch
  • 16. . Share documents, milestones and due dates 0 Connect and collaborate with client / Nurture and retain Orbit
  • 17. Create - Send - Accept
  • 18. Interact and collaborate alongside the engagement.
  • 19. Re-engage each year. Automatically.
  • 20. PI Payments - with automatic reconciliation
  • 21. Convert website traffic into quality leads
  • 22. Only $29 per month
  • 23. Powerful filters - access data quickly
  • 24. Engaging and retaining clients just got a whole lot easier.
  • 25. The first place accountants look to move online The client platform to connect accountants and their clients A marketplace to connect advisors, businesses and software Payments made easy for B2B transfers, globally
  • 26. Some customer love … “This is the last piece of the puzzle for us to make our business 100% cloud based. Saving us a lot of time, managing all our engagements as well as streamlining the process from customers accepting the engagements to create all the jobs in Workflow Max and invoices in Xero” – Brad Golchin, 22 July 2013 “Practice Ignition has changed the way I onboard new clients. I can be in an initial client meeting with them, scope out what we are going to do for them, draft an agreement and have it in their inbox in a matter of minutes. They can then accept it online and be on our way to complete fixed pricing from day one. No admin, no follow ups, no fuss.” – Matthew Goss, 22 July 2013