XU Lecture notes, 9-4-19
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The lecture notes covered turning in a sports industry essay, upcoming class discussions on Colin Kaepernick and Nike as well as eSports and professional sports, and defining sport governance and the elements of planning, including vision, mission, goals, objectives, tactics, roles, and evaluation. The class also discussed characteristics of great leaders and brainstormed the best and worst bosses and work days.
XU Lecture notes, 9-4-19
- 1. Xavier University Sports Administration Seminar Lecture Notes September 4, 2019 Jackie Reau
- 2. Turn in Sports Industry Essay Typed 500 word essay (with opinion) on youth sports in the United States with three sources Economic impact for cities, facilities, equipment Physical fitness Social skills Life preparedness Time management
- 3. Class Discussion Colin Kaepernick & Nike ad
- 4. Class Discussion Colin Kaepernick & Nike ad
- 5. Next Two Weeks • September 11 No Class Lecture. Conduct a sponsor activation audit on eSports. • September 18 Professional Sports Overview • Current Event Discussion Leader: Innovation (Hillary Williams) • Current Event Discussion Leader: Fan Attendance Trends at Live Sporting Events (Luke Turgeon)
- 6. Leadership Lessons Characteristics of a Great Leader (Brainstorm as class) Best Boss/Worst Boss Best Day at Work/Worst Day at Work
- 7. Sport Governance: Definition The exercise of power and authority in sport organizations, including policy making, to determine organizational mission, membership, eligibility, and regulatory power within the organization's appropriate local, national, or international scope
- 8. Sport Governance: 1. Understand the big picture (how individual sport organizations fit into the greater industry) 2. Prepares you for the global sport industry you will be entering 3. Governance in the sport management curriculum 4. COSMA (commission on sport management accreditation which promotes and recognizes excellence in sports management education) 5. Using knowledge for governance use in your career
- 9. Planning Overview Planning Short-term: Planning projects and events that will occur within 1-3 years Long-term: Involves planning that extends 3 or more years Elements of a Plan 1. vision/mission statement 2. goals 3. objectives 4. tactics 5. roles 6. evaluation
- 10. Planning Definitions Elements of a Plan Vision statement: what your organization wants to become...focus on future aspirations and values Mission statement: the organizations purpose, philosophy, and values. description of who the organization is and what it does, and uses concise terms and language Goals: statements that provide general direction for a sport organization and are qualitative in nature and achievable Objectives: quantitative statements that help a sport organization determine if it is fulfilling its goals...measurable and realistic
- 11. Planning Overview Elements of a Plan Tactics: Specific actions or how-to steps to achieve goals and objectives Roles: Organizational units that are responsible for carrying out tactics and the behaviors needed for success Evaluation: Metrics you will use to evaluate quantitative statements that help a sport organization determine if it is fulfilling its goals...measurable and realistic
- 12. Planning the Ultimate MLB Front Office Staff Top characteristics of a modern-day front office to hit total attendance of 3,240,000 or 40,000 fans at 81 home games. CEO: Sponsorship Sales: Promotions/Entertainment: Market research: Tickets: Data Analytics on Fan Outreach: Public Relations: Paid Media: