Yahoo! case study final
- 1. Hisham BinSefrahMubarak Al WesmiMariam Al HosanyMariamChookahNisrin Al Moslie
- 2. Outline:Benefits of the advertising business modelLimitation of the advertising business modelYahoo rapid successUnique features of yahooComparison between yahoo and traditional businesses Yahoo Business model, & how is it different with Google’s
- 3. Benefits of the advertising Business ModelYahoo has parlayed advertising dollars into profitability Advertising revenue can be used to cover the costs of the serviceThe value of advertising business model is in its unique and easy categorization of all pages and subjects
- 4. Limitation of the advertising business model: They failed to check what kind of ads worked online.Consequently, immediate success prevents them from developing other important aspects of e-business.Yahoo’ worked on cutting costs, and quite often the dollars earmarked for online advertising were the most vulnerable to cuts. Eventually, the firm recognized that it needed to reduce its reliance on advertising
- 5. Yahoo rapid successYahoorelies on advertising to make moneygrab user’ attention to the siteYahoo offers various services
- 6. features that distinct yahooOriginal and unique contentPages designed primarily to meet humans’ need, with search engine considerations a secondary concern. HyperlinksGood web design in general
- 7. Comparison between yahoo and traditional businesses Yahoo and print publicationYahoo and radio broadcastingYahoo and Television broadcasting
- 8. Yahoo Business model Yahoo’s business model differs from Google’s business model in several ways.Yahoo provides diverse products and services that fall within the future four pillars:ConnectCommunicateInteractshare and gather information.
- 9. These pillars are the upcoming generation. It will help the users connect, communicate, interact, share and gather information.
- 10. Components of Yahoo’s Business ModelThe core components are: ContentSearch and MarketplaceCommunityPersonalization
- 11. Cont’dContent is accessible Includes latest news, entertainment, and sports information and they operate from the web portal www.yahoo.comSearch and Marketplace: Locate and displayCommunity empower usersPersonalization: How, When, and Where
- 12. Difference to Google business modelGoogle’s business model is advertising. Any market that attracts advertising is a target for Google. Google’s business model is that Advertisers are the customers. Google improve their product by improving you as an advertiser.
- 13. Thank you for listeningIf you have any questions you may ask