Yifan Xiao final presentation
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Mazda has had more Twitter exposure than Facebook exposure recently, even though it has more Facebook followers. The document recommends that Mazda publish more posts on Facebook to increase engagement and publicize its vehicles through product placements in movies like X-Men, which could make a deep impression on audiences and help promote the Mazda brand.
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Yifan Xiao final presentation
- 4. Mazda has had a high exposure on Twitter in the past month. Compared with Facebook, Mazda has more followers on Facebook but less exposure. Mazda should publish more posts on Facebook to increase public participation
- 7. • Toyota • Facebook Followers: 4,133,123 • Twitter Followers:159,949 • Posts: 6,518
- 9. Mazda should better publicize vehicles by placing advertisements in movies. For example, in X-men, Wolverine drives Mazda's car. I believe this must have left a deep impression on the audience.
- 10. Thank you!