YOCard v4.1
- 2. Freecard A freecard or free card is a picture postcard with a variety of commercial, ideological or cultural messages which are distributed through racks in public buildings by an intermediary firm, which specializes in the production and distribution of such cards on a regular basis. YOCard Yo Card, yocards or YO!Card is a freecard advertising brand established in the Philippines in the year 2006. It is First Innovi Corporation’s premiere brand of Guerilla advertising services.
- 5. "How do you get a consumer to notice your ads for more than seven seconds? Print your promos on postcards, stick them in slick racks and put the them in the hippest gyms, bars and restaurants.“ - Newsweek In a relaxed environment, the consumer is attracted to the concept of a free postcard and thus takes the advertising matter on a voluntary basis; rather than having ads “forced” upon the him in other advertising environment set-up Jan J. de Vries Author Wonderful World of Freecards
- 6. Advocacy Make-A-Wish Philippines PETA World Vision Metrobank Foundation ABC Foundation PAWS IOM Fashion Team Manila Kickers Res-Toe-Run Zoo York Penshoppe Bratpack Oakley Food / Restaurant I-on Energy Drink Nestle Toblerone Tempura Media Jack TV Magic 89.9 MTV Chalk Magazine GMA ETC Service Bayantel Institut Santre Active Fun TMA Homeschool Lifestyle Caylabne Bay Resort Las Casas de Cala Buena Robinsonsland Filinvest Technology Blue Epson Music Warner Music Arts / Events Repertory Philippines Ballet Philippines CCP Silent Film Festival by Goethe-Institut Museum Foundation Others L’Oreal Fully Booked VISA
- 7. Consumers actively seek out what is new on YOCard standees…
- 8. YOCard @ Bookstores, Retail Shops, Entertainment Venues
- 9. YOCard @ Cafes, Restaurants and Museums
- 10. YOCard @ Locations you want. We deliver according to requests
- 11. Shopping & Entertainment venues Art & Cultural places Cafes & Restaurants Universities Central Business Districts 70 F&B Establishments 20 Bars 30 School & Cultural Places 30 Stores & Boutiques 30 Service Groups
- 12. + Inquirer & Homestyle features on YOCard
- 13. Spot.ph & Manila Bulletin features on YOCard
- 15. Make an IMPRESSION with CREATIVITY & OUT-OF-THE-BOX CONCEPTS This is YOUR opportunity for indoor VISIBILITY / BRANDING And remember that consumers KEEP a YOCard. Get Noticed
- 16. This is a way for you to… get attention be talked about build unique relationships get interactive cONnect…
- 17. be PLAYful! Have fun Creativity wins you points
- 18. D E M O G R A P H I C S Age 21-29 years old Secondary Market 30-35 years old, 15-20 years old Economic Class Class AB and C Occupation 35% Students 16% Part-time / Casual 47% Full Time Professionals - Managers - Advertisers - Marketers - Business Owners 3% Unemployed / Retired Geographic Location Metro Manila Nationality Filipino / Foreigners
- 19. P S Y C H O G R A P H I C S Activities 10% Go to the gym/ exercise 70% Hang out in malls, cafes, and art galleries 47% Dine in restaurants 10% Late nights in the bars or event venues 82% Watch television shows 28% Shop for clothes and accessories 74% Used Internet 38% Watch Movies 63% Listened to Radio 47% Visited Bookstore Interests Fashion Art and Music Gadgets and technology Personal care Travel Lifestyle Everything is newer, faster and better Active Outgoing Trendsetters High purchasing power
- 20. 41% are used as bookmarks or displayed on notebooks 40% are passed on or sent to friends 36% of YOCards are kept for date or info reference 22% are displayed at work or home 5% kept as collection
- 21. Rate of Influence and Persuasiveness of YOCard 21% Requested more information 23% Bought a product 24% Availed incentives 29% Attended an event 35% Supported an Advocacy 41% Visited featured website 12% They are useful 23% They have great pictures 28% They keep me up to date 31% Good source of information 38% You can take them home 42% They have clever ideas They are easy to find 8%
- 22. Perceived rate of YOCard in terms of: Perceived rate of YOCard in terms of: Effectiveness - Above Average Uniqueness - Above Average Convenience - Above Average Creativity - Above Average Popularity - Average
- 23. Types of Postcards people are most drawn to: 5% Political 24% Tourism 25% New Products 28% Events 29% Music 29% Movies 30% Artists 32% Cool Brands 37% Fashion 47% Social Messages 50% Cool Pictures 26% Fashion 28% Scenic Landscapes 33% Colorful 40% Puzzle 50% Illustration 46% Slogans 8% Abstract 12% Black & White 17% Animals 27% Celebrities
- 25. 1 impression hit every 0.5 minute Average of 3,000 pick-ups every week per design 1 person picks up 2-6 postcard designs at a time Most pick up a YOCard at least once a month . A lot of them even go back to the stands twice a week!
- 26. exclusive indoor billboard small entity, BIG impact collected sought after unique targeted self-selected passed on trusted subtle
- 27. Creatives + Layout Printing Distribution Monitoring Report
- 34. - 40,000 pcs YOCards Thank you greeting cards Pre-event campaign Consumer Feedback Passed on to friends and family with a personal message at the back Received cards were kept or displayed on notebooks or work area as a souvenir Toblerone September 2007
- 35. PETA – April 2007 10,000 pcs YOCards Advocacy Campaign TESTIMONIAL We were really impressed with the creative ideas that YOCard came up with. YOCard has proven to be an extremely successful tool in PETA Asia-Pacific’s campaigns – YOCard’s postcard campaign resulted in thousands of new hits to our website PETA.org. You guys rock – you delivered even more than we had hoped for. It’s fresh, it’s fun, and it’s smart! Keep up the great work! - PETA Asia-Pacific
- 36. Book a Campaign with us. Call 376 5357 or 58 or email at info@yocardonline.com